Ask Yoast archives

Ask Yoast: Using a TLD as part of your brand?

1 December 2017 by Joost de Valk - 10 Comments

Branding plays a vital role in the success of your business. We’ve written about branding several times on this site, for instance, the 5 tips on branding and Low-budget branding for small businesses articles. Your domain name should also be a part of your brand. But should you buy one of those fancy new TLDs …

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Category: Technical SEO
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Ask Yoast: dealing with holiday gift sets after the holidays

Ask Yoast: Yoast SEO premium features explained

24 November 2017 by Joost de Valk - 5 Comments

As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, …

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Ask Yoast: dealing with holiday gift sets after the holidays


Ask Yoast: Adding testimonials to your site

10 November 2017 by Joost de Valk - 13 Comments

Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of …

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Ask Yoast: adding testimonials


Ask Yoast: Avoiding duplicate content for multi-regional sites

27 October 2017 by Joost de Valk - 2 Comments

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. For example: if you translate your existing content into a different language, it isn’t …

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Category: Technical SEO
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Ask Yoast: dealing with holiday gift sets after the holidays

Ask Yoast: Lower rankings without HTTPS?

20 October 2017 by Joost de Valk - 20 Comments

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal. …

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Category: Technical SEO
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Ask Yoast: dealing with holiday gift sets after the holidays



Ask Yoast: Breadcrumbs for products in multiple categories

1 September 2017 by Joost de Valk - 1 Comment

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll …

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Ask Yoast: Breadcrumbs for products in multiple categories


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