24 October 2018
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Marieke van de Rakt
Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …
Read: "On Google’s related entities patent: Write awesome posts!"
22 October 2018
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Annelieke van den Berg
Aaah, lovely Google Analytics. A tool some people love to hate. And I must agree, I have a tough relationship with Google Analytics as well. It has so many functionalities and so much to offer, which can make it quite overwhelming. But Google Analytics is really trying to help you get along with its data tool. In this …
Read: "How Google Analytics wants to help you"
8 October 2018
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Annelieke van den Berg
I love segments! And for those of you wondering why I love them, or for those of you wondering what the heck segments are: I’ve written a post about segments in Google Analytics, that I invite you to read. In short: using segments makes your Google Analytics life a whole lot more interesting because it specifies your …
Read: "Sequence segments in Google Analytics"