Splitting your product pages by departure date

2 November 2018 Joost de Valk

Running an eCommerce website isn’t always easy. You have to know a little bit about everything: digital marketing, technical SEO, copywriting, and so on… What’s more, you probably offer many products that are similar, so you have to make sure you avoid those dreaded duplicate content issues, and give extra thought to your keyword strategy. …

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On Google’s related entities patent: Write awesome posts!

24 October 2018 | 2 Comments Marieke van de Rakt

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …

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On Google’s related entities patent: Write awesome posts!

Yoast SEO 9.0: A much improved SEO analysis

23 October 2018 | 27 Comments Edwin Toonen

Welcome to the dawn of a new era. For ages, Yoast SEO has helped you optimize your content using a focus keyword. This works well but could be a lot more flexible. The plugin only recognized an exact match of your keyword and didn’t take plural forms into account, for instance. So, sometimes you had …

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Yoast SEO 9.0: A much improved SEO analysis

How Google Analytics wants to help you

22 October 2018 | 2 Comments Annelieke van den Berg

Aaah, lovely Google Analytics. A tool some people love to hate. And I must agree, I have a tough relationship with Google Analytics as well. It has so many functionalities and so much to offer, which can make it quite overwhelming. But Google Analytics is really trying to help you get along with its data tool. In this …

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How Google Analytics wants to help you

Site migration and rankings

19 October 2018 | 4 Comments Joost de Valk

Site migrations are probably not on most people’s fun list. Alas, sometimes they’re necessary to ensure the continued health of a website. Once you’ve decided you need to do a migration, it’s important to make sure you know what you’re doing and make a plan for how to approach things beforehand. Whether you’re moving from …

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Crawl efficiency: making Google’s crawl easier

16 October 2018 | 6 Comments Joost de Valk

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has 1,000 pages or less, this is not a topic you’ll need to think about much. If you intend on …

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Crawl efficiency: making Google’s crawl easier

Yoast SEO 8.4: Helping you optimize taxonomies

9 October 2018 | 9 Comments Edwin Toonen

Most releases are all about incredible new features or fixing a gazillion bugs with the help of the community. But sometimes, there’s a small release that is unfortunately timed just before a big one. There may not be any new game-changers in Yoast SEO 8.4, but does that mean it shouldn’t get its own release …

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Yoast SEO 8.4: Helping you optimize taxonomies



Can I repost my guest-authored content?

28 September 2018 | 8 Comments Joost de Valk

Writing content for another site as guest author or blogger can have many benefits. It could help you get more exposure, especially if you’re writing for a site that’s a lot bigger than yours. Working with other sites also gives you the opportunity to build potentially worthwhile (business) relationships and broaden your network. You might …

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