SEO blog

As you’re probably aware, at Yoast we’re all about WordPress. But of course, there are other ways to build a website, like with another content management system, or even by static site generation. If you’ve only ever used a Content Management System (CMS), like WordPress, to build your website, you may wonder what static site …

Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most important keywords. Then, you link to these awesome articles in other pages and blogs, which …

Design sameness Inspiration is at the heart of design. When we – as designers – try to solve a problem, we tend to look at what others do. We are often tempted to copy what other companies or websites are doing. This is because of their authority: “I’m following Material Design to the letter because …

Imagine the following situation: you have a local business, like a shop, or service business, and you carefully optimize your website to make sure people can find you, online and in real life. You add your data to Google My Business and work on a great local content SEO strategy. Also, you make sure you …

Tickets to YoastCon are selling very quickly! And people from all over the world will be joining us. We’ve sold tickets to a lot of people from the Netherlands and from the US. But we will also be welcoming people from Belgium, Germany, Poland, Bulgaria, Romania, Albania, Israel, South-Africa and even people from Brazil and …

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts …

It’s great to help people write better content in their own language. Of course, Yoast SEO works with any language, but languages that have full readability support get access to an even better content analysis. In Yoast SEO 9.5, we’re adding a new language to our roster: Swedish! Also, we improved the transition word support for …

A while ago, we gave the advice not to upgrade to WordPress 5.0 as it was nearing release. I’m happy to say that as of about a week ago, we feel we’re happy for everyone to move to WordPress 5.0 and start using Gutenberg. Of course, we still advise you to make sure you test how …

Tackling your site improvements with solid data, is always a good idea. And, to find loads of interesting data, all you have to do is go to Google Search Console. It can tell you how often a specific page is shown, or how often people clicked on your website in Google’s search results, for example. …

Sometimes I encounter new “SEO hacks” that people apply, that are actually anti-patterns. One of these new anti-patterns I noticed is the pattern of 301 redirecting all your 404 pages to your homepage. Let me explain why this is a lot like cleaning up your room by throwing everything into a drawer and what the …