Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post?
Find that keyword
The very first step of every content SEO strategy should be keyword research. You should figure out for what search terms you want to be found. Figuring out the right keyword can be quite daunting though. You really have to get into the heads of your audience.
A word is not a topic, though. Besides a keyword (or keyphrase), you’ll need an angle, a specific story around that keyword. Read our tips on how to come up with ideas for your blog if you would like to know more about that.
Yoast is most famous for the Yoast SEO plugin, of course. Our plugin will really help you in the optimizing process. The first step is to fill out the keyword you want your post to be found for (the focus keyword). After that, the plugin will give you feedback on how to improve the SEO of your blog post. It will, for instance, check your post for these things:
Use that keyword
If you want to rank high for a certain term, you should definitely use that term quite often in your text. That way, Google will know that your text is about that specific keyword. But don’t overdo it. Google doesn’t like over-optimized text at all. A keyword density of 2 % ( in which one in fifty words is your keyword) is great. It’s best to create a text that’s rather lengthy; we recommend a text of at least 300 words. That way, you’ll be able to use your keyword quite some times.
Optimize your headings
Check if your focus keyword is in your headings. The title of your post is really important. You should definitely use your keyword there. Try to use your keyword in at least one of your subheadings as well.
How about that snippet?
The snippet is the thing Google shows in the search results. It’s the title of your post and a short description. Yoast SEO will help you optimize your snippet: it shows you a preview of the snippet and allows you to easily edit the content. This is very important, as it’s the first thing your audience will read. So this piece of text will have to convince them to go to your site.
Unfortunately, we’re never sure whether Google will show that specific snippet. However, creating a kick-ass snippet preview should be part of your SEO strategy. Of course, don’t forget to use that focus keyword again!
Keep reading: The snippet preview: what it means and how to use it »
Don’t forget: write an awesome post!
Optimizing your post for the search engines is something you should definitely do. But more importantly, you should make sure you write an awesome post. The topic of your post should be original, the message of your text should be appealing to your audience. On top of that, your text should be pleasant and not too difficult to read. Without making concessions to the readability of your post, you should use the tips described to optimize your blog post and make it stand out a little bit more!