Yoast.com: redesigned

Yoast.com: redesigned

This September, we released our redesign. Of course, we changed our design for a reason. Years ago, Yoast.com was “just” a blog, now it’s much more and our new design reflects all the sides of our business better. As soon as you enter our homepage you can see we do a lot more than just write informative blog posts. Watch my video below to learn more about the most important changes and why they happened:

New site structure

This redesign didn’t just change the design and visual appearance of our site. Our site structure got a complete overhaul as well. This is most obvious in our menu. You can find two new items in our top navigation: Academy and Software.


We’ve already announced Yoast Academy, so if you’re a regular reader, this shouldn’t come as a surprise. This is the section where you can find our eBooks and courses (the first of which will be launched October 12!).

The redesign means we now have two different kinds of blogs, as I mentioned in the video: we have an SEO Blog (which is where 90% of our old content lives)  and a Dev Blog. The SEO blog will be a part of the Academy section. This blog will be the blog where we write our “usual” blog posts about Usability and Conversion, General SEO, Analytics etc.

Want to learn practical SEO skills to rank higher in Google? Our Basic SEO training is just what you need! »

Basic SEO training Info


This is a new top-section that houses sub sections like our WordPress Plugins page. Since we’ll also have a Drupal module (and probably others ;) ) and are not focusing solely WordPress anymore, this has changed to Software. Here you can find all our WordPress plugins and our Drupal module.

Alongside our modules and plugins, this is also the place where you can find the new Dev Blog. This is a blog where you’ll be seeing a lot of Omar, Rarst and others. It’ll be much more technical, we’ve moved some of our recent posts, like the recent API breaking changes post, into that blog.

No more publications

In the redesign, we’ve removed our Publications section. We’ve concluded that our articles (such as our WordPress SEO article), were nothing more than must-read blog posts. And that’s exactly what we’ve made them, in order to improve the structure and logic of our site. This new “class” of must read articles will appear at certain sections and pages within the site.

New functionality

There’s one bit of new functionality that I wanted to highlight, especially because it’s been requested so many times:

Yoast shopping cart

We now have a functioning shopping cart on yoast.com! This means that you’re able to add products to your cart, continue browsing and easily find your way back to complete your purchase.

New artwork

And last, but most certainly not least, we have new artwork. Most of you have probably already seen screenshots of what to expect, but as of today you can admire Erwin’s work live. We have several huge illustrations, like on our homepage, software page and academy page. We also have icons for each of our plugins now. You’ll see more and more new images and icons appear in the coming months. This artwork replaces our avatars, or mostly, my own avatar that was shown in various shapes through the site. Yoast is much more than just me now, employing 30+ people. We felt showing my head on every page was no longer an accurate reflection of who we are, hence this change.

No more WordPress themes

This new design also lacks a particular menu item: we no longer sell WordPress themes. Our themes were never a big part of our business, and we’ve decided we should focus elsewhere. Everyone who has bought a theme and needs support will of course get support for the coming year.

Have fun exploring!

That’s all we have to tell you. Make yourselves at home and start exploring the new site. Have fun!


22 Responses to Yoast.com: redesigned

  1. Tarun Gupta
    Tarun Gupta  • 3 years ago

    New Design of yoast is looking pretty awesome ! Keep doing great job Yoast Team !

  2. Laura
    Laura  • 3 years ago

    Congratulations on your new design. It looks very futuristic! :)

  3. Beer in a Box
    Beer in a Box  • 3 years ago

    Growl Yoast team. Wonderful work on the new design!

  4. Michael
    Michael  • 3 years ago

    Really nice design. Congratulations Team Yoast!

    a. Do you test before the redesigning?
    b. What are the steps you consider for redesigning the website?

    Once again, wonderful work.

  5. Lukman Fitrianto
    Lukman Fitrianto  • 3 years ago

    Welcome New Design, Like a Cartoonist Web,

  6. dmick89
    dmick89  • 3 years ago

    New site looks great. Keep up the great work.

  7. Arnold Wender
    Arnold Wender  • 3 years ago

    I will need to learn to like your new design, your old site was great ;)


    • Toan Nguyen
      Toan Nguyen  • 3 years ago

      Less is more :) The old design was great.

    • Rehan Gillani
      Rehan Gillani  • 3 years ago

      It’s Impossible To Please Everyone..
      Even for Team Yoast :)

  8. Chaz DeSimone
    Chaz DeSimone  • 3 years ago

    Great redesign! Cool colors, modern layout.

    Most of all, I’m glad you kept the same illustrator for all the headshots. That to me is your ultimate branding.

    I like this color scheme much better than the harsh previous colors. This is fun, modern, “delicious.” Nice how the menu bar changes within the palette.

    Dropping the themes says a lot about your commitment to focus on what you specialize in and do best for your audience.

    Great job!

  9. Rehan Gillani
    Rehan Gillani  • 3 years ago

    Congratulations Team Yoast!
    The color scheme is very unusual but it looks great. I loved the previous version of Yoast.com too and in the last 5 years, I’ve learned so many things from Joost and his team. I wish you all the best for your newly added segment “Courses” & Hope to see something amazing on October 12th under this section.

  10. Steve Repsher
    Steve Repsher  • 3 years ago

    Overall, this redesign was clearly a good choice for your growing business, so congrats. Being a visually impaired screen reader user though, I have to point out a few accessibility issues I found right away:

    (1) At the top of every single page, screen readers announce the link “https://platform.twitter.com/widgets/hub.86c71f88b184f2d5cb2f57cd5a1066ce.html”. You clearly need an aria-hidden=”true” on this iframe.

    (2) Your search box lost its ARIA landmark (i.e. role=”search”).

    (3) The pop-up dialog on the home screen to get me to subscribe is not given focus via the appropriate ARIA attributes, and when I navigated all the way down to close it, the close button is labeled “times” (obviously not a great one for someone who is blind or has a cognitive disability).

    (4) Just looking at this blog post, most sighted users will flow to the heading and then immediately start reading the article. However, the screen reader user is directed over to the author information and links, along with all the tags and categories. Listening to who wrote it is one thing, but having to arrow through all the rest is a waste of time and might confuse those who are completely blind as to where the article starts. Basically, you’re directing us away from the post before having even read it (which I would never do because I learn SEO best practices from you!).

    Hope you take some or all of that to the drawing board, but it won’t stop me from continuing to enjoy and learn from the content of Yoast :). Cheers.

  11. Aryan Themes
    Aryan Themes  • 3 years ago

    Very nice and simple design. I thinks it’s better to highlight active pages in top navigation of the new Yoast theme.

  12. Derek
    Derek  • 3 years ago

    Great job to the designing team. I love the new look and the navigation rocks.

    The old design just didn’t fit well with me for what your company offers. This new look fits the bill. I might sign up for a course or purchase an ebook since I’ve been hanging around the website for over 10 minutes now. lol

  13. Claudiu
    Claudiu  • 3 years ago

    I noticed you got rid of the “structured data” ( schema.org etc ) from your code. I can see only breadcrumbs are used now.
    Was this a SEO move ?
    Did you feel or notice that structured data has little or no impact in regards to seo ?


    PS: Is Genesis still the framework used here? Or did you build your own from scratch ?

  14. Mark Sagent
    Mark Sagent  • 3 years ago

    Once again Joost doest it again! Congrats on the new re-design, look awesome.
    Stepping out of the box with the design and colors really paid off. Feels light, vibrant and the new images make really fun.
    Once again congrats to your and your team.
    Your friends in Toronto, Canada.

  15. Kimberley Pegg
    Kimberley Pegg  • 3 years ago

    You have done it again, I love the design, the plan language and the way the Yoast team communicates. I am a big fan! Well done!

  16. Hazekraze
    Hazekraze  • 3 years ago

    And yes the color combination of your layout is good but previous one was better. Bright and engaging.

  17. Hazekraze
    Hazekraze  • 3 years ago

    YOAST! eeeeeeeeeee I’m so excited for your new look and new structure. Best of luck. You’re amazing !
    And yes I want to mention here that your wordpress plugin works just awesome. I’m truly impressed the way it created site map.

  18. Martijn ten Caat
    Martijn ten Caat  • 3 years ago

    Congratulations team Yoast! Nice achievement!

    You might wanna redirect yoast.nl to the .com version :).

  19. Njurus
    Njurus  • 3 years ago

    I like the new site at least now its more “clean” but it will for sure take sometime before we get used to it. I have been using your plugins and be reading your blog for a couple of years now.

    I would really like to take your SEO course but I can not afford it for now :-( can you offer any help on that?

  20. Clint Carroll
    Clint Carroll  • 3 years ago

    I actually really love the new design! It took me a little while to adjust! But i love the colors and the Illustrations! Awesome! :)) inovating as always you guys!

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