Just because I suck at PPC doesn’t mean you have to!

I’ll openly admit to not liking PPC. I’ll even go as far as saying that, while I do understand its uses, I loathe, yes, hate it. The fact of the matter is that the part of SEO I like and excel at is the technical side of things, and the structure side. The keywords? I know how to research them, and I know how to use them, but writing ads and maintaining large campaigns isn’t my thing. That, and nothing else, is why you’ll rarely see me do a post on PPC, or hear me talk about it.

So quite a while back, I found myself bitching about AdWords again when chatting with Aaron Wall, of SEOBook.com fame. And he “casually” dropped that he was working on ppcblog.com, and they were starting an AdWords training program. I ignored it, as I do most every mention of PPC. Recently however, I’ve had to dive into PPC a bit to support one of my “original” clients: my mother’s Relatietherapie (relation therapy) practice. She was suffering badly from a few Google organic updates (which has since been fixed), and I wanted to make sure I knew what I needed to know to keep her practice going on AdWords should I need to.

ppc trainingI then remembered this AdWords training course Aaron mentioned, and got myself access. It’s the smartest thing I’ve done in a while, I think. I’ve not learned this much about PPC, ever, and I learned it in an enjoyable and, I must say, pretty easy way. Going from the fundamentals, to keyword research, campaign structure to the Quality Score and just basically everything you need to know about it…

Anyway, I’m not getting paid for this “ad”, nor if any of you sign up. I just wanted to share it with all of you, and make sure you start subscribing to the PPC Blog. Just see it as my way to make up for the lack of posts about that topic here :)

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18 Responses

  1. Chris MBy Chris M on 12 July, 2010

    Thanks for sharing Joost, I’m heading over to take a read right now. This came at a good time, I’ve also never enjoyed PPC and this might be an opportunity to overcome that!

  2. JunBy Jun on 13 July, 2010

    Been following PPC Blog for quite some time and of course SEOBook. Never occured they belong to the same person? :D

    Hopefully though, you’ll like PPC the same way I do.

  3. TODHDBy TODHD on 13 July, 2010

    A lot of people are finally start to figure out actually how PPC works, after they have lost thousands of dollars at it already

  4. Nett SolutionsBy Nett Solutions on 15 July, 2010

    I once hold a ppc campaign and didn’t like it much -i didn’t even pay much attention with it after that but since ppc plays a big part on online marketing i really need to turn my heads up. Thanks for the post this will help me much.

  5. BuceeBy Bucee on 15 July, 2010

    Yes, PPC can be dangerous for our wallet. I jumped it Google adsense, spent some hundreds when I started to learn how to use it effectively.
    Thanks for sharing. I’ll check it.

  6. IanBy Ian on 18 July, 2010

    I always think the problem with PPC is quantity vs quality. However that’s the way I see the internet in general. So much potential, yet all we see is quantity over quality. For the most part anyway.

    • ppcmemberBy ppcmember on 20 July, 2010

      good article.. :)

  7. SteliosBy Stelios on 21 July, 2010

    The problem with PPC is a that a lot of people just don’t get it at the beginning. At the same time its really money they are spending. As a result a lot of complaints. Google Adwords the last few years worked really hard to make it very easy to understand and offers a lot of reading materials, videos, tutorials to help new advertisers.

  8. MatBy Mat on 21 July, 2010

    Thx for the tip, will check it out..

  9. ppcmemberBy ppcmember on 21 July, 2010

    The problem with PPC is a that a lot of people just don’t get it at the beginning. At the same time its really money they are spending. As a result a lot of complaints. Google Adwords the last few years worked really hard to make it very easy to understand and offers a lot of reading materials, videos, tutorials to help new advertisers.

    hmmmm… need to check it out…

  10. Shawn @ McConnell GroupBy Shawn @ McConnell Group on 22 July, 2010

    I haven’t delved into PPC yet, I am getting my organic search down first then I’ll start to design some LP’s and scale my PPC to where i’d like it

  11. Mikael RieckBy Mikael Rieck on 22 July, 2010

    Like you I don’t spend any time on PPC and even though I know it can work wonders, I also feel that one need to limit the things you get into to not spread yourself too thin.

    Anyway, Aaron usually has something good to say so better get those feeds to see what it is all about. Thank you for sharing.

    /Mikael

  12. Live-TechBy Live-Tech on 23 July, 2010

    You have a great site. Your SEO skills are great and I will continue to follow how things go. You continue to educate folks in a great way each day. :)

  13. kieran cassidyBy kieran cassidy on 24 July, 2010

    Me too I hate running cpc ads so may take a look as well. Thanks for all your posts I have used a lot of the info , my blog especially

  14. Increase TrafficBy Increase Traffic on 24 July, 2010

    I always recommend that newbies stay away from PPC since it can get pretty expensive if a marketer does not know how to use it properly. It is best to combine SEO and PPC campaigns in order to maximize results.

  15. Robert BradyBy Robert Brady on 4 August, 2010

    PPC is really easy to start using, but doing it well gets harder all the time. Features are being added all the time and competition is as fierce as ever.

    Jun – Aaron is mainly in charge of SEOBook, his wife is more the PPC stuff.

    Joost – Did you have a chance to use the forums? What did you think?

  16. Shane Hunter » SEO ConsultantBy Shane Hunter » SEO Consultant on 4 August, 2010

    Great Post! I personally hate PPC, though see it’s benefits for the beginnings of any SEO campaign for sure. I view it more as a supplement than a solution – and that’s how I pitch it to my clients.

  17. JanBy Jan on 10 August, 2010

    I found PPC marketing was a fast way to go broke. I’ve retried it a couple of times since using new information but when I checked my stats against my statcounter count, the discrepency between what Google charged me for to the number of visitors was
    enormous and it was not rectified. So, I don’t trust their numbers any more and when
    one gets charged by the number of exposures, its theft IMHO so I doubt I will trust them any time soon