Is Social the New Google?

Is Social the New Google?

During one of our recent projects, we noticed something odd. The website at hand, a shop / blog selling organic products, had over 50% of all pageviews coming from Google Pinterest. Is this really as odd as we felt it was? If you come to think about it, social search has been stealing ground from Google search for years,…

How To: Tracking your SEO using Google Analytics

How To: Tracking your SEO using Google Analytics

At Yoast, we’re known for giving you any number of useful tips to improve your site’s SEO. However, how do you know whether those tips actually working for you? There are a number of tools out there that can help you track your SEO, but most of them will actually cost you money. And in the…

Google Analytics by Yoast, V5: Universal Support

Google Analytics by Yoast, V5: Universal Support

We’ve been working hard on our Google Analytics plugin and are proud to release version 5.0, with universal support, today. With all the changes Google had made to Analytics and with our improved development experience we decided we’d be better off with a full rewrite. We’ve redone some of the features, killed a few minor features…

Yoast eBook: Optimize your WordPress site

Yoast eBook: Optimize your WordPress site

Exciting news! Team Yoast has written its very own book! In recent years, we often fantasized about writing a book in which all of our knowledge was bundled. In the last few months, we finally put our pens down to paper! Starting today you can buy our awesome ebook for only $19. Our book will…

Google: Slowly moving back to 10 blue links

Google: Slowly moving back to 10 blue links

Last night Google’s John Mueller announced on Google+ that “authorship” had been removed completely from the search results. Just like Google has recently removed most video snippets, this is another step towards Google’s search result pages going “back” to being 10 blue links. Brief history of author highlighting / authorship We were among the very early adopters of author…

WordPress SEO Tutorial Videos

WordPress SEO Tutorial Videos

One of the returning questions we get from customers is for better tutorial videos for our SEO plugin. That’s no “simple” thing as we quite regularly update the plugin and add new features to it, changing the interface. So we’ve teamed up with Shawn Hesketh, from WP101, who has created (and will continue to update) a…

Cultural differences in websites

Cultural differences in websites

While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That…

The demise of Video SEO

The demise of Video SEO

Recently, Google removed, without any warning, the video snippets in the search results for a large group of sites. This followed pretty quickly on Google’s removal of author highlight pictures from the search results. First discussed by Seer on July 16th and slowly becoming more and more visible, we’ve been testing and trying to figure out what worked and what…

How to clean up your site structure

How to clean up your site structure

We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages in your menu and the coherence of your website is nowhere to be found. And we also know what a struggle it is to clean this mess up.…

Testimonials: increase your visitor’s trust

Testimonials: increase your visitor’s trust

At Yoast we’ve seen a lot of websites of every calibre. Because I personally like conversion rate optimization so much, I always like the webshops we get to review. A lot of these webshops have various things they’re doing right or wrong, but there’s one thing I’ve found that almost every website can improve on:…