Does Homepage SEO exist at all?

Does Homepage SEO exist at all?

It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that. There is however one purpose that I feel a homepage does not have, and that is ranking for keywords other than your business name or…

Website Maintenance: 404 error pages

Website Maintenance: 404 error pages

If your website means anything for your business, you should regularly schedule time to do maintenance on it. This post will be the first of a series on website maintenance. The series is intended as a guide to things you should check while doing maintenance. We start of with the most basic of all: checking for 404…

Landing Pages and Why They Matter

Landing Pages and Why They Matter

A few weeks ago we noticed, to our shock, that we don’t even have a post about landing pages yet. This was a shock because landing pages are, or at least should be, a very important part of your business. You see, if you optimize your landing page, you can be increasing both your traffic and…

Use Social Media to increase your Sales

Use Social Media to increase your Sales

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our reviews, by…

Google’s Search in Sitelinks and WordPress SEO

Google’s Search in Sitelinks and WordPress SEO

Recently, Google introduced the new “search in sitelinks” box for a lot more sites. In the past this used to be restricted to YouTube and a few other sites. If your site is eligible, you’ll see it by Googling your brand, or receiving an email like this from Google Webmaster Tools: So let’s run through steps…

The temptation of the green bullet in WP SEO!

The temptation of the green bullet in WP SEO!

This post starts with a confession: up until recently, I always asked my husband to do the page analyses of my blog posts. I have known about SEO for many years now, as Joost never stops talking about it. I just never used the plugin to check my own writings myself, I simply asked him to do…

Creating loyal customers

Creating loyal customers

Today I thought I’d focus on loyal customers and returning visitors, rather than raking in those new visitors and customers. I feel this is a part of the website and online shop optimization that is easily overlooked or even forgotten. Obviously, this is a complete shame, because it’s actually a lot harder to convince people to…

Google Analytics eCommerce tracking

Google Analytics eCommerce tracking

We’ve rebuilt our Google Analytics eCommerce tracking plugin and added support for WooCommerce! Read on to learn why you should buy it today. If you want to optimize your shops sales, you need to make sure you connect your visitor data to your transaction data. This plugin does just that. We’ve made transaction tracking so reliable that we…

Savvii: Expanding our local WordPress hosting options

Savvii: Expanding our local WordPress hosting options

We often get questions from people asking about what is “good” WordPress hosting. One of the things we tend to find hard is tell people which hosting company they should use in Europe. Some of the managed WordPress hosting companies out there offer servers in Europe, but their support is primarily American and it almost always shows.…

10 tips for an awesome and SEO-friendly blog post

10 tips for an awesome <em>and</em> SEO-friendly blog post

Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and…