Public betas for our plugins

Public betas for our plugins

Over the last few months we’ve been working hard on improving how we build and test our plugins. We’re writing more and more unit tests and are trying to prevent issues from popping up. There’s one recurring issue though: we can’t test everything. Hosting environments vary so much that we have decided to do more public…

Optimizing images for SEO

Optimizing images for SEO

If you are for instance a blogger or write articles for an online magazine or newspaper, you encounter this question on a probably daily basis: should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can actually contribute to improving the SEO for your article. In this post, I’d…

The psychology of discounts

The psychology of discounts

Discounts are something everybody uses, especially when you want people to buy a certain product. But there are a lot of different ways to actually give a discount. In today’s post I’ll go into the psychology of discounts and what kind of discounts work best for most people. But let me start by explaining why discounts…

Instagram for business?

Instagram for business?

Instagram is Facebook for teenagers. At least, that is what I heard. Demographics seem to (at least partly) disagree. At Yoast, we don’t actively use Instagram for business at the moment, to be honest. With the increasing popularity of the platform, I heard they already topped Twitter’s user base, it made me wonder why we…

The 2014 Yoast year in review

The 2014 Yoast year in review

In 2014 Yoast once again grew exponentially. I thought it’d be fun to highlight some of the things that happened and show what we’ve been working on that might have been somewhat hidden. User base Our WordPress SEO plugin is now used by approximately 4 million users worldwide, with our Google Analytics plugin following with…

Custom dimensions and SEO

Custom dimensions and SEO

As you might’ve noticed, we’ve added a couple of pretty cool features to the Google Analytics by Yoast Premium plugin. This post is another sequel to the custom dimensions posts, in which I’ve been explaining the custom dimensions in the plugin. Today I’ll explain the new custom dimensions we’ve added and how they can actually help…

Clean up your bad backlinks

Clean up your bad backlinks

With the new year just around the corner, Yoast has decided to provide you with a head start for your website. The general idea: clean up your entire site for 2015. In this post, we will go beyond on-site optimization and explain a bit more about bad backlinks for your website. Bad backlinks, or low quality…

Yoast’s Holiday Sale

Yoast’s Holiday Sale

Note: The discount has ended, which means the links here will go to the packages with the normal prices again. The holidays are just around the corner! At Yoast, we truly do love Christmas and New Year’s eve. The main reason we love it so much, is because it gives people the motivation to start so…