Pinterest marketing for your business

Pinterest marketing for your business

Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use Pinterest as a…

Keyword research tools: which ones to use?

Keyword research tools: which ones to use?

Two weeks ago, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips…

The perfect progress bar

The perfect progress bar

We’ve done quite some posts on conversion rate optimization and nearly always named progress bars in them. People value progress bars, and if they don’t function according to what they’re used to, they’ll get worried. That makes you wonder, right? Apparently progress bars work, but what makes them work? In this post I’ll be diving in deep…

Homepage optimization

Homepage optimization

Homepage SEO does not exist. That was the statement in the post I did last week. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in…

Why focus on long tail keywords?

Why focus on long tail keywords?

While writing our first eBook ‘Optimizing your WordPress site’ I worked closely together with Joost in creating a section on Search Engine Optimization. The first chapter — after the introduction in SEO — had to be keyword research. ‘Keyword research is the basis of all Search Engine Optimization,’ Joost explained to me, ‘without proper keyword…

Does Homepage SEO exist at all?

Does Homepage SEO exist at all?

It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that. There is however one purpose that I feel a homepage does not have, and that is ranking for keywords other than your business name or…

Website Maintenance: 404 error pages

Website Maintenance: 404 error pages

If your website means anything for your business, you should regularly schedule time to do maintenance on it. This post will be the first of a series on website maintenance. The series is intended as a guide to things you should check while doing maintenance. We start of with the most basic of all: checking for 404…

Landing Pages and Why They Matter

Landing Pages and Why They Matter

A few weeks ago we noticed, to our shock, that we don’t even have a post about landing pages yet. This was a shock because landing pages are, or at least should be, a very important part of your business. You see, if you optimize your landing page, you can be increasing both your traffic and…

Use Social Media to increase your Sales

Use Social Media to increase your Sales

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our reviews, by…

Google’s Search in Sitelinks and WordPress SEO

Google’s Search in Sitelinks and WordPress SEO

Recently, Google introduced the new “search in sitelinks” box for a lot more sites. In the past this used to be restricted to YouTube and a few other sites. If your site is eligible, you’ll see it by Googling your brand, or receiving an email like this from Google Webmaster Tools: So let’s run through steps…