Standardising WordPress theme hooks

Standardising WordPress theme hooks

I’ve been working on integrating our SEO plugins more deeply with Genesis the last few weeks and something dawned on me. Ever since I wrote my post on Genesis 2.0, I’ve been thinking: Genesis started a small revolution, but we should open that up. More theme developers should start doing a Schema.org API and if…

Conversion rate optimization: hypothesise first, then test

Conversion rate optimization: hypothesise first, then test

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioural science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people…

You can’t content-market your way through life

You can’t content-market your way through life

About a week ago, Olivier Blanchard, one of the few people who pride themselves on working in social media whose posts I actually enjoy reading, wrote a post on his blog. Now you might think that’s not very news worthy, but it was his first post since February 25th. Up until that time he had…

Schema.org & Genesis 2.0

Schema.org & Genesis 2.0

About a week ago, we “migrated” Yoast.com to Genesis 2.0, in the process we switched to their new HTML5 / Schema.org code and we slightly updated our design, making the header shorter and making improvements to our responsive design. This was a bit of work, but not even half as much as that sounds like…

How to cloak your affiliate links

How to cloak your affiliate links

We regularly review sites that monetize, in part, with affiliate links. I’ve always said and will continue to say that affiliate links should be redirected through a redirect script, but when we tried to help a client by linking to a proper explanation and example script, we couldn’t find one. So, in true Yoast style, I wrote…

WordPress SEO Community & Roadmap

WordPress SEO Community & Roadmap

Our WordPress SEO plugin has been getting more and more downloads, bringing it to the top of the most downloaded plugin chart on WordPress.org fairly regularly. With that comes more interest from other developers as well, which is something we absolutely love, but is kind of impossible to manage properly on WordPress.org. Which is why we’ve…

Why we moved to all email support

Why we moved to all email support

When we started doing premium WordPress plugins, we also added a support forum to yoast.com. Many people liked this but I was, to be honest, skeptic. My experience with the WordPress.org forums are … Poor, at best. I just don’t think forums work very well, in large part because there is an ever continuing tendency…

The future of SEO plugins for WordPress

The future of SEO plugins for WordPress

I find myself becoming more and more defensive of WordPress SEO plugins, my own in particular. When people make jokes about them I tend to get angry, which is perhaps a stupid reaction, but it made me think: why would people make jokes about them, are they that stupid? What does the future hold for…

Why Google won’t display the right page title

Why Google won’t display the right page title

Lately we’ve been inundated, literally, with support requests for WordPress SEO and its premium add-ons, all asking one “simple” thing: why isn’t Google picking up my page title? People who changed their page title and see that the search results still show their old title are bound to think Google didn’t “get” the new title…

Why I Switched to Copyblogger’s Synthesis Managed WordPress Hosting

Why I Switched to Copyblogger’s Synthesis Managed WordPress Hosting

Last thursday, I migrated Yoast.com to Synthesis, the managed WordPress hosting platform operated by Copyblogger Media. Previously this site had been hosted on a VPS.net Cloud Server, which was rock solid as this site grew to almost a million pageviews per month. VPS.net is fast, affordable, provides good support, and I continue to recommend them.…