Science of Conversion Rate Optimization

Science of Conversion Rate Optimization

In a previous post, Thijs made quite a fuss about how many conversion-testers do not know their business. He stated that both the execution as the interpretation of testing showed serious flaws. His major point was that the way we deal with this conversion-testing is not scientific. At all. Time to define scientific. Time to…

New license options

New license options

In response to a growing demand from people who wanted “bigger” licenses, we’ve added a couple of license options for our plugins. All of them now have a 50 site and a 100 site license option too, at a discount. We’ve also added a Complete SEO bundle that contains our Premium SEO, Local SEO, Video SEO,…

Why your tests aren’t scientific

Why your tests aren’t scientific

I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish…

WordPress SEO Premium: (pre)-release

WordPress SEO Premium: (pre)-release

We’ve been working hard here at Yoast to offer you a Premium version of our WordPress SEO plugin with some really cool new features. But they’re not done yet. So we didn’t want to release WordPress SEO premium just yet either. However: more and more people are asking us for paid support on the plugin. So…

Calling to the next action

Calling to the next action

In a post I wrote about eighteen months ago, we discussed the need for a proper call-to-action. Since that posts, we have been referring to that same post in a large portion of our website reviews. It seems very hard to add focus on a homepage, somehow. I might be going out on a limb here,…

Planning and checking your Conversion Rate Optimization

Planning and checking your Conversion Rate Optimization

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your…

Content Analysis with the WordPress SEO plugin

Content Analysis with the WordPress SEO plugin

We’ve been rather busy with the WordPress SEO plugin the last few days. We did a release yesterday and a quick follow up today to fix a few collisions with other plugins. Loads of cool small fixes in there, but one in particular that I think is worth highlighting as it’s something other plugin developers…

Help us by helping others!

Help us by helping others!

While all of the below holds true, we now sell support for our WordPress SEO plugin, through our WordPress SEO Premium product. If you’re in need of support and don’t mind paying: buy that! The WordPress.org forums for our WordPress SEO plugin are rather busy. Unfortunately, there’s no way for us to keep up with…

Social Media Optimization with WordPress SEO by Yoast

Social Media Optimization with WordPress SEO by Yoast

Our WordPress SEO plugin handles optimization of your WordPress site for search engines and we dare say it does a very good job of it. Most of that is technical optimization, like our XML sitemap functionality and aids in content optimization, like your page analysis function. But there’s more to SEO than that. You need…

Mea Culpa on a bad update + lessons learned

Mea Culpa on a bad update + lessons learned

Last night I pushed out an update to our WordPress SEO plugin, version 1.4.8. It included a ton of changes including support for the new author stuff Facebook announced yesterday. We had been testing all the other changes in that release for a while already and all seemed fine, so I was baffled when I…