The tools we use for our site reviews

The tools we use for our site reviews

In our site reviews we check a website from multiple angles, and because of that we use a variety of tools to determine what to advise. Some tools are for analysing, some for clearing things up when we are in doubt. It only seems logical to provide you with a list of some of these…

Link building, SEO & branding

Link building, SEO & branding

If you want to rank a site for a keyword that’s even remotely competitive in search engines like Bing and Google, you need links. Link building has thus been one of the important pillars of most SEO campaigns over the last decade. Getting links is a non trivial business, and because of that, the SEO industry…

Shopping Cart Abandonment

Shopping Cart Abandonment

Ever since we’ve optimized our checkout page, we’ve been keeping track of our shopping cart abandonment. So this, added by a request from Joost, compelled me to write a post on that very subject: shopping cart abandonment. So I started doing some digging, as I always do. And during this digging, I came across a few…

Should we move to an all HTTPS web?

Should we move to an all HTTPS web?

There was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so…

Why we’re offering Conversion Reviews

Why we’re offering Conversion Reviews

As of January 2nd we’re offering Conversion Reviews, in which we review your website and give you a list of improvements to increase your conversion rates. We’ve come to the conclusion we needed to offer these Conversion Reviews as a result of my own activities within Yoast, as well as our experience with the Website…

Breaking up responsive design

Breaking up responsive design

Over the last couple of weeks I have been dealing with the fine art of CSS. Although that is not my daily business anymore – because I lead the website review team here at Yoast – I really enjoyed mastering SCSS and using that for an actual design. During this field trip, I encountered several…

Analysing statistics just isn’t that easy

Analysing statistics just isn’t that easy

Having a solid statistical and scientific background, I often find myself frustrated by research and data-analysis in User Experience Metrics, Conversion Optimization and Google Analytics. In my opinion, doing research and analysing statistics requires proper training and understanding of what you are doing. Am I the only one? You need a brain to do statistics!…

A major update to our Local SEO plugin

A major update to our Local SEO plugin

Today we’re releasing a major update to our Local SEO plugin, bringing it to version 1.2. This new version has functionality that quite a few of you requested, most important of them is a new store locator option. Store locator When you’re a brand that’s sold in several stores throughout a country, continent or even…

Demystifying Viewing Patterns

Demystifying Viewing Patterns

Lately I’ve been intrigued by something called the ‘viewing pattern’ of people. This is a pattern in which people view, in this case, websites. There are really a lot of ideas about this out there. Now I’m wondering: is there one right pattern? In other words: is there one pattern we should follow when designing our product…

Yoast is looking for a senior WordPress developer

Yoast is looking for a senior WordPress developer

Update 29-11: we’ve found a developer, @cagenl, he’ll be starting January 1st.  We’re growing at Yoast, our plugins are doing extremely well and we’ve got lots more in the works. What’s becoming clear though is that we are in dire need of an addition to our team: we need a senior WordPress developer. So, if…