Using Cornerstone Content to make your Site Rank

Using Cornerstone Content to make your Site Rank

The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is…

Sending Reliable Email with Postmark

Sending Reliable Email with Postmark

Reliable email delivery is important to your business: your website probably has a contact form for hiring inquiries; your web application(s) rely on email for interaction with your clients, heck, you might even rely on your server to send email for e-commerce transactions. If those emails do not reliably reach you or your (prospective) customers,…

Questions and Answers – Google+ edition

Questions and Answers – Google+ edition

In honor of the new Yoast Google+ page, I’ve taken questions there which I’ll answer here, so everyone can benefit. Do you think the increased number of metatags released by Google are good for webmasters and the web, or just making things more complicated for the amateur so only those that can afford SEO consultancy…

SEO Ranking Data: Tracking Passively and Actively

SEO Ranking Data: Tracking Passively and Actively

People ask me at times whether I talk about SEO ranking data with my clients and/or monitor it for them. In almost all cases I do monitor it, in some cases, we talk about them, in a lot of cases we don’t, as it’s just not that reliable of a metric. On the other hand, with…

Questions and Answers

Questions and Answers

Last sunday evening I started taking questions on my Facebook page, and I promised to answer them in a blog post here, so here we go: If I have just made changes to my WP site, does it help to toggle the cache plugin? Absolutely. My SEO plugin force refreshes the cache because otherwise people…

Lowering the Price for Site Analyses

Lowering the Price for Site Analyses

I’ve made a pretty drastic change this morning in a manner that I normally do not do. I usually only raise my rates and never lower them. However, I’ve significantly lowered the rates of my website review this morning, going from €750 to €495. Why I made this change? Simple: I wanted the site analysis,…

Google & Privacy…

Google & Privacy…

Google announced some changes today, in that they’ll enable SSL for all logged in users because of “privacy concerns”. I think that reason is bull, and wrote a guest post about it on SEObook.

(Collaboratively) Translating Yoast Plugins

(Collaboratively) Translating Yoast Plugins

I’ve been bugged for over 2 years now by people who wanted me to make it possible to translate my plugins into their language. Only a few of my plugins so far have had proper internationalization options, mostly due to me being lazy busy with other stuff. This is now changing, rapidly, though! Last friday…

rel=”next” & rel=”prev” for paginated archives

rel=”next” & rel=”prev” for paginated archives

Google is once again showing why standards compliant building might be very beneficial for SEO. They have started to use rel=”next” and rel=”prev”, both part of HTML4 and HTML5, to recognize archives and paged articles. Just yesterday I was having a discussion with Nathan Rice, on of the developers of Genesis over how one should deal…

Reviews, Testimonials and Surveys!

Reviews, Testimonials and Surveys!

This is a quick post to let you know thatI’ve started doing plugin reviews again, starting with Gravity Forms and I’ve also started with reviews of WordPress themes, starting with a review of Genesis. I’ll be reviewing themes regularly, but only if they work with my WordPress SEO plugin, to avoid confusion. Today is also…