Common sense for your website

Common sense for your website

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Why should a gardner know all about user experience? He should not. But how about applying some common sense to…

Why should I visit your website?

Why should I visit your website?

One thing we often recommend in our site analyses, is the use of introductory content on a homepage. We get quite a lot response on that, with people being unclear how to do that. “Where should I put that content?” or “How long should that content be?” or the one I dislike the most: “I…

Penguin, Panda, it’s not that black and white..

Penguin, Panda, it’s not that black and white..

We’re getting quite a few site review requests and SEO consultancy requests recently for people that have been hit by a sudden drop in traffic after the recent Google Penguin update. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. In our perspective,…

Having a blast at BlueGlass LA

Having a blast at BlueGlass LA

I’m currently sitting in the conference room for BlueGlass LA, listening to Marty Weintraub and finishing my presentation I’ll be giving this afternoon. Which leads me to the point of this post as I’m going to try and prove a point, therefore the following video is not really meant for you to watch but for…

Why I dislike Bo.lt

Why I dislike Bo.lt

When I released my updated WordPress SEO article a few weeks back, my buddy Avinash was kind enough to tweet it. He tweeted it, at first, with a bo.lt link. Bo.lt is a sharing service that allows you to basically make a copy of a page and add some notes or even some changes to…

WordPress Stats Infographic

WordPress Stats Infographic

My Google Analytics plugin recently hit 3 million downloads and my WordPress SEO plugin hit its first million downloads. I thought those stats were cool and I decided to have an infographic made with more WordPress stats and dive in a little bit more and gather some stats that I thought would be interesting. If you…

The ethics of SEO

The ethics of SEO

The type of SEO I help my clients do and promote to you using this blog is often labeled white hat SEO because it stays within Google’s and other search engines guidelines. Other SEO’s don’t care about Google’s guidelines as much and do what’s called “black hat SEO”. Far too often though, black hat SEO…

7 ways to Increase Sales by creating Trust

7 ways to Increase Sales by creating Trust

The key to conversing a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain…

Over-Optimization vs Optimization

Over-Optimization vs Optimization

So Matt said something at SXSW last week about Google introducing a filter / penalty / change. As my inbox is already overflowing with emails from people asking whether they should stop optimizing their site and/or using my plugin, I thought I’d do a quick post. What Matt said was vague at best but he…

SEO Campixx 2012

SEO Campixx 2012

I spoke at SEO Campixx 2012 in Berlin last weekend. It was an awesome conference and I met up with loads of good friends. During that time I was interviewed and my presentation was recorded, so I’ll let you view both below: My presentation on how to use my WordPress SEO plugin (warning, I was a bit groggy…