Weekly SEO Recap: Alphabet, CTR and Local

Weekly SEO Recap: Alphabet, CTR and Local

Having been away on holiday for 3 weeks, and not being able to write a recap last week yet, this is the first one in over a month. A lot has happened, but not all of it will directly impact your search environment, luckily, so let me cover 3 things that stood out for me: Google…

Announcing: Yoast Academy

Announcing: Yoast Academy

In a few weeks, Yoast.com will get a major make-over! We are currently working on the last details of our redesign. Alongside our new appearance, we will also launch a new section on Yoast.com: Yoast Academy. Yoast Academy will become the SEO library of Yoast.com. It will become the place to be if you want…

Yoast SEO: announcing breaking API Changes

Yoast SEO: announcing breaking API Changes

As we announced a while back, we’re working on real time content analysis functionality for Yoast SEO. While we wanted to preserve backwards compatibility, we’ve come to the conclusion that we won’t be able to for some filters. This means that some themes and plugins, who integrate with our page analysis functionality, will need to be updated. We…

SEO changes, and so do our site reviews

SEO changes, and so do our site reviews

Yoast has three main product lines. You all know our plugins, which are the main part of our business. Next to that, we have written a number of eBooks (the third one is actually coming out soon!) and we perform website reviews on a daily basis. All three product lines are related: they’re all about optimizing…

Testimonials: increase your visitor’s trust

Testimonials: increase your visitor’s trust

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. At Yoast we’ve seen a lot of websites of every calibre. Because I personally like conversion rate optimization so much, I always like the webshops we get to review.…

Headings and why you should use them

Headings and why you should use them

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. This post just had to be written. Somehow we have a chapter about Headings in all (!) our site reviews. Usually the website owner can’t change a single thing…

A/B testing your newsletters

A/B testing your newsletters

Earlier this year, I’ve written a few posts on email marketing. In those posts I’ve also mentioned that doing A/B testing for your newsletters (or other forms of email marketing) are a must. However, there are a lot of things you can test, so what should you be focussing on? In this post I’ll try…

Keyword research tools: which ones to use?

Keyword research tools: which ones to use?

Earlier, I wrote a post about the use of long tail keywords. Focusing on long tail keywords could be a good strategy, especially when trying to rank in a highly competitive market. But how do you decide on which (long tail) keywords you want to rank? This post will give you some handy tips and keyword…

Use Social Media to increase your Sales

Use Social Media to increase your Sales

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach:…

Website Maintenance: 404 error pages

Website Maintenance: 404 error pages

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. If your website means anything for your business, you should regularly schedule time to do maintenance on it. This post will be the first of a series on website…