Don’t block your CSS and JS files

Don’t block your CSS and JS files

Yesterday, we got a question on Facebook that made me feel the need to respond publicly: are you guys going to have a fix for the Google Bot issue that came up today? For every site I have using Yoast for my sitemap I got this error from Google Webmaster Tools today: “Googlebot cannot access…

10 tips for an awesome and SEO-friendly blog post

10 tips for an awesome <em>and</em> SEO-friendly blog post

Writing a blog post -like all other writing- is a skill. In order to keep your reader interested, you should think about structuring your text and writing in an appealing style. You should help your readers to grasp the main idea of your post by providing headings, subheadings and clear paragraphs. If people understand and…

Weekly SEO Recap: Google Panda 4.2

Weekly SEO Recap: Google Panda 4.2

First things first: I type this as I’m getting ready for a holiday, so the next weekly SEO recap will be on August 21st. Luckily, Google released Panda this week, so I can cover it now. And there’s more, including a statement by Google about the new top level domains. Let’s dive in: Google Panda 4.2 Google has…

Internal Search for webshops: An essential asset

Internal Search for webshops: An essential asset

Internal search is a valuable asset for any informational website containing over 20 pages. That value is probably double or more for webshops. The easier a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to elaborate a bit more…

Interpreting your A/B test results

Interpreting your A/B test results

We’ve written a few posts on how to set up your A/B tests. However, the setup of your A/B tests is only the first step, obviously. Once you’ve set up a test and you’re getting some results, what should you do then? In this post I’ll be explaining how you can interpret your A/B test…

Yoast SEO 2.3

Yoast SEO 2.3

We’ve just released a major release of Yoast SEO, bringing it up to version 2.3. This new version of Yoast SEO helps you optimize your site and keep it optimized. It shows errors straight from Google’s Search Console, and points you at posts that need work. But first of all, we’ve changed the name! WordPress SEO…

Internal Search: Why and How

Internal Search: Why and How

Internal search is the search that is on your website itself. It’s the search widget in WordPress and the product search in WooCommerce. Make no mistake: if your website has over twenty pages, your website should most definitely have that internal search option. There are a number of best practices for that internal search option, and I’d like…

Weekly SEO Recap: Newsflash!

Weekly SEO Recap: Newsflash!

I’m a bit feisty this week. I apologize upfront. We’ve been doing tons of website reviews after last month’s sale and it had me quite busy. But there’s good news this week if you’re looking for a job as an SEO: here’s your chance! Google is hiring one. SEO’s all over the web had fun with…

Preparing your blog post

Preparing your blog post

Writing a good blog post all starts with thinking. You should think about what you want to say and to whom you want to say it. It is important to realise, that proper writing takes some time. In order to write a good, readable piece, you will have to follow three steps: All writing begins…

Google Analytics 5.4.3: Remarketing tag

Google Analytics 5.4.3: Remarketing tag

We just released Google Analytics by Yoast 5.4.3. This is not a big release, but we do want to highlight one of the changes you’ll see in there. Remarketing tag Our Google Analytics plugin has had the remarketing tag incorporated for quite some time, but it was kind of hidden, so not many people were…