Weekly SEO Recap: app interstitials, snippets & knowledge panel

Weekly SEO Recap: app interstitials, snippets & knowledge panel

Next to Google getting a new logo, there was also actual news this week. Like… Google increased the height of its search box. Yes, really. Shocking, right? There’s more: Do you have app interstitials? Drop them. If you run a site that has an app interstitial, a popup asking the user to install your iPhone / Android…

Yoast Academy presents: Basic SEO Training

Yoast Academy presents: Basic SEO Training

We are very excited to announce a brand new Yoast product. As of October 12, 2015 Yoast will start offering complete online SEO courses! Following such a training will teach you all about SEO and website optimization. We are currently finalizing our first training which is called Basic SEO. For now, we are thrilled to show…

Google Analytics by Yoast: Free vs Premium

Google Analytics by Yoast: Free vs Premium

We have two versions of our Google Analytics by Yoast plugin: a free and a premium version. We’ve had some questions about the difference between the two. And while we can mention the additional features the premium version offers, this doesn’t explain how those premium features could benefit you. So in this post I’ll explain the difference between…

Weekly SEO Recap: Alphabet, CTR and Local

Weekly SEO Recap: Alphabet, CTR and Local

Having been away on holiday for 3 weeks, and not being able to write a recap last week yet, this is the first one in over a month. A lot has happened, but not all of it will directly impact your search environment, luckily, so let me cover 3 things that stood out for me: Google…

Announcing: Yoast Academy

Announcing: Yoast Academy

In a few weeks, Yoast.com will get a major make-over! We are currently working on the last details of our redesign. Alongside our new appearance, we will also launch a new section on Yoast.com: Yoast Academy. Yoast Academy will become the SEO library of Yoast.com. It will become the place to be if you want…

Yoast SEO: announcing breaking API Changes

Yoast SEO: announcing breaking API Changes

As we announced a while back, we’re working on real time content analysis functionality for Yoast SEO. While we wanted to preserve backwards compatibility, we’ve come to the conclusion that we won’t be able to for some filters. This means that some themes and plugins, who integrate with our page analysis functionality, will need to be updated. We…

SEO changes, and so do our site reviews

SEO changes, and so do our site reviews

Yoast has three main product lines. You all know our plugins, which are the main part of our business. Next to that, we have written a number of eBooks (the third one is actually coming out soon!) and we perform website reviews on a daily basis. All three product lines are related: they’re all about optimizing…

Testimonials: increase your visitor’s trust

Testimonials: increase your visitor’s trust

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. At Yoast we’ve seen a lot of websites of every calibre. Because I personally like conversion rate optimization so much, I always like the webshops we get to review.…

Headings and why you should use them

Headings and why you should use them

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. This post just had to be written. Somehow we have a chapter about Headings in all (!) our site reviews. Usually the website owner can’t change a single thing…

A/B testing your newsletters

A/B testing your newsletters

Earlier this year, I’ve written a few posts on email marketing. In those posts I’ve also mentioned that doing A/B testing for your newsletters (or other forms of email marketing) are a must. However, there are a lot of things you can test, so what should you be focussing on? In this post I’ll try…