12 Days of Christmas Our 12 most read posts of 2017

We’re quickly nearing the end of 2017. These final days of the year are for contemplating, thankfulness and optimism about what’s ahead. While we’re looking back at this past year – which has been incredible for us -, we wanted to present for your reading pleasure: the twelve most read posts of 2017. A super powerful collection of SEO knowledge. Time to start the countdown. Happy reading!

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Yoast year in review

12: Which redirect should I use?

What does the Yoast SEO redirects manager do?We often get questions about redirects and the redirects manager. Not many people know the difference between all these codes like a 301 or a 410, so we set out to remedy that. This post gives you an overview of what a redirect is and which one you should use when. We hope this makes it a bit clearer.

Which redirect should I use? »

11: How to use the content & SEO analysis of Yoast SEO

The content & SEO analysis of Yoast SEOThe content and SEO analysis is a core feature of Yoast SEO. Many users will spend most of their time in the post editor, fixing the readability and SEO-scores of their articles. Doing so improves the findability and readability of your articles. This article shows you how to use it to its full potential.

How to use the content & SEO analysis of Yoast SEO »

10: 5 tips to write readable blog posts

5 tips to write readable blog postsWrite for your user and use language they can understand. It’s advice you hear all the time; but what does it mean and how do you incorporate it into your work? In this post, Marieke presents five great tips to improve that next blog post you are working on.

5 tips to write readable blog posts »

9: Image SEO: Optimizing images for search engines

Image SEO: optimizing images for search enginesPart one of our Image SEO series; part two is even higher on this year’s list. Over the years, we’ve seen how vital site speed has become. One of the first things you should do to make your site faster is to optimize your images. Seems like a no-brainer, but people still seem to forget. This post explains how you so go about that.

Image SEO: Optimizing images for search engines »

8: WordPress robots.txt example for great SEO

Wordpress robot.txt. example for great SEOMany WordPress users seem to struggle to make sense of the robots.txt file and how it influences SEO. Well, this post explains what the best practices are for your WordPress robots.txt. Also, Joost describes how the robots.txt file was used some years ago and how it works today. A must-read!

WordPress robots.txt example for great SEO »

7: rel=canonical: the ultimate guide

rel=canonical: the ultimate guiderel=canonical is an important tool in your SEO toolkit. It helps you determine which version of identical or similar url’s Google should index. If you’re not using it, you might be confusing Google with duplicate content and ultimately, competing with yourself. In this ultimate guide, we’ll teach you everything about rel=canonical.

rel=canonical: the ultimate guide »

6: WordPress SEO: The Definitive Guide

The definitive guide for higher rankings for WordPress sitesThis is the one that started it all. Joost’s original WordPress SEO article still draws lots of visitors and rightly so; it’s an impressive piece of work. In it, you’ll find loads of tips and tricks to make your WordPress site awesome, for both visitors and search engines. Haven’t read it yet? What’s stopping you? Read it!

WordPress SEO: The Definitive Guide »

5: Image SEO: alt tag and title tag optimization

Image SEO: alt tag and title tag optimizationImage SEO can have a significant effect, not only on your rankings but accessibility as well. By adding the correct tag content to images, you describe what’s in them so search engines and screen readers can identify it. Find out how you can improve your image SEO.

Image SEO: alt tag and title tag optimization »

4: How to create the right meta descriptionHow to create the right meta description

Together with the page title and structured data, the meta description is one of the few tools you have to make your site stand out from your competitors in the search results. You have to write an enticing text that makes it impossible for potential visitors to resist your site. How? Well, you can read all about it in this article.

How to create the right meta description »

3: How to choose the perfect focus keyword

How to choose the perfect focus keywordIt’s quite hard to pick a great and fitting focus keyword. Finding the right keyword might be the missing link for your SEO efforts. Joost de Valk wrote an excellent post on how to find the perfect focus keyword. He even gives you tips on how to get a sense of the search volume you can expect for a particular keyword.

How to choose the perfect focus keyword »

2: Practical tips to set up a clear text structure

Creating a clear blog post structureYou guys love practical tips. Most of the posts in this top twelve set out to answer your questions. This post surely delivers those answers since it has been in our most-read lists for some time. In this article, Marieke shows you how to create a structure in your text that makes its message clear and easy to understand.

A great site structure is a must for both visitors and Google. Learn how to set it up today in our Site structure training! »

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Practical tips to set up a clear text structure »

1: What is cornerstone content?

What is cornerstone content?In 2017, we added lots of site structure features to Yoast SEO. One of the focus points was cornerstone content, i.e., the most important content on your site. These articles define who you are and what you offer and should, therefore, receive special attention as these are the magnets that pull in traffic from search engines. This post explains everything about cornerstone content.

Our most-read post of 2017: What is cornerstone content? »

Read more: Our most-read posts of 2016 »

13 Responses to Our 12 most read posts of 2017

  1. Ogbe Emmanuel
    Ogbe Emmanuel  • 9 months ago

    All was super awesome. Great thanks Yoast

  2. Nwobodo Chikadibia
    Nwobodo Chikadibia  • 9 months ago

    Absolute this guide will strengthen my SEO work am willing to utilize all that I have learned from these to take my website to a greater height.
    Thanks a bunch!

  3. Abdul Muneeb
    Abdul Muneeb  • 9 months ago

    Tips for improving readability is actionable, love that!

  4. Rishi Kumar
    Rishi Kumar  • 9 months ago


    Thank you for sharing flashback post of 2017. Before landing here, few posts I haven’t read.

  5. John
    John  • 9 months ago

    I had no idea about cornerstone content before reading this article. These tips will surely help boost the SEO of my website.

    • Edwin Toonen

      Yeah, using cornerstone articles can really improve your site structure. Good luck, John.

  6. zeb
    zeb  • 9 months ago

    The great look back of 2017. 2017 year there was so much to learn from yoast and the team had offered a great knowledge to all its readers.
    The next year will be more and more interesting.

  7. Noor
    Noor  • 9 months ago

    Great read! Thanks for the share.

  8. Viklin
    Viklin  • 9 months ago

    They are all nice reads. Thanks Yoast

  9. nexvan
    nexvan  • 9 months ago

    The best of 2017 was very helpful
    You have greatly explained the optimization of the images
    How to create the best algorithm for internal links in content?

  10. Basit Ansari
    Basit Ansari  • 9 months ago

    Oh, Thank you so much for telling me this great post

  11. Michael LaRocca, Technical Editor
    Michael LaRocca, Technical Editor  • 9 months ago

    For me, #10 is the winner. We get so obsessed with the search engines that we forget about the people. If they’re not reading it, it’s a waste of time, energy, and all your other resources.

    • Edwin Toonen

      Hi Michael. Yep, it’s something everybody has to keep working on. It’s not about machines, it’s about people.