Retention marketing manager

Join team Yoast as the Retention marketing manager and take charge of customer retention!

find your dream job

What are you going to do?

As the Retention lead at Yoast, your role is a unique combination of both campaign coordination and execution. Your senior-level expertise in marketing will contribute to the overall marketing strategy meetings, ensuring that the content created aligns with the business objectives.

This position requires strong copywriting skills and experience in leading content campaigns. You’ll also lead a small team dedicated to retention, which entails developing and implementing content strategies aimed at enhancing user retention. 

€ 3600 – 4000
(based on 40 hours)
40 hours
Wijchen or hybrid
Marketing team

about you

Who are you?

Are you a seasoned professional who excels in both copywriting and team leadership? We’re in search of someone who can fulfill a dual role and can connect daily operations with project & team management. You’re hands-on, flexible and have proven experience with writing and digital marketing. 

You’re someone who can translate abstract ideas into practical plans and is able to execute these ideas together with the team. 

If you’re ready to take on the role of Retention lead at Yoast, apply now to be a key player in enhancing user engagement and satisfaction!

What are we looking for

What are your skills?

  • You have a minimum of 5 years of experience in digital marketing.
  • You have a bachelor’s degree in business, marketing, or communications (or equivalent).
  • You have excellent online & offline communication skills.
  • Excellent English writing skills (no less than level C1 CEFR).
  • Proven experience in copywriting.
  • Ability to develop and execute content strategies for retention purposes.
  • Previous experience leading a team.
  • Senior-level expertise in marketing, with the ability to contribute to marketing strategy meetings.
  • Familiarity with WordPress is a plus.

Join team yoast

More reasons to apply

Work-life balance

We believe that it’s useful to have flexible working hours and we offer (paid) parental-, care- and extra-long partner leave.

10% for education

You’ll be able to spend 10% of your salary on education.

Exercise and stay fit!

We have our own gym and a personal trainer!


We have a bonus scheme and a great pension plan, which is fully paid by Yoast.

Vacation days

25 vacation days (based on 40 hours) and five volunteer days, which you can spend helping out at the local soccer club or to supervise a school trip, for example.

Company culture

We have a really fun company culture with lots of team building activities. We’ll host a dinner and drinks event every quarter and do lots of fun stuff in between!

application process

What’s next?

Are you interested? The application procedure consists of two interviews. Only applications with a cover letter will be considered. Do you have questions? We’ll be happy to answer them. Please send an email to

Are you interested? Great! Please apply, we can’t wait to hear from you!
First interview
This will be an introductory meeting together with some colleagues.
Second introduction
This will be a practical interview, where we will focus on your knowledge and experience.
We will inform you of our final decision, and make you an offer, if there is mutual interest.

These colleagues can’t wait to meet you

Your team

You’ll be part of the marketing department. At Yoast, we have a lot of specialists in-house, such as content strategists, our academy team, a growth team and email experts. You’ll be helping all these people, to market our products.

Marketing operations manager


I pay attention to the people in the team and connect colleagues to achieve results together.

Growth team lead


I love realizing growth by improving the customer experience.

Content specialist


I enjoy creating content that helps people understand and master SEO.

Retention marketing manager


We would love to hear your ambitions!

Want to work at yoast

Yoast is hiring!

Is Retention marketing manager not the right fit for you? We have other vacancies that might be perfect for you.

Check out all job openings!

sneak peek

About Yoast

We are Yoast! As a company, Yoast strives for openness, diversity, and equal opportunities. Our team consists of about 110 people. We have around 70 people working in Wijchen, The Netherlands, and the rest of the Yoasters are based all over the globe. We’re always looking for awesome people who want to help us grow.

Hybrid Working

It doesn’t matter where you live

Do you want to work at Yoast but aren’t sure if it’s worth the commute? Perhaps you don’t want to move to Wijchen? That doesn’t have to be a problem: with hybrid working you can partly work from the office and partly work from home.