Fusion Marketing Experience in Brussels

Fusion Marketing Experience Brussels - LogoYesterday I gave a presentation about Content Marketing & SEO at the Fusion Marketing Experience conference in Brussels. It was more of a high level presentation than the technical kind of presentation some of you might be used too, but I thought it would still be worth while to share here. Also, below that, some interviews I did while at the show.

Bas van den Beld interview Olivier Branchard, aka The Brand Builder, and myself on Search & Social:

And Chris Tompkins from Go Media interviewed me as well:

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15 Responses

  1. Bjorn van der NeutBy Bjorn van der Neut on 24 March, 2011

    Nice slide show but 1 question “Insert Ipad joke” tell us what is the joke? :)

    • Joost de ValkBy Joost de Valk on 24 March, 2011

      Well.. Stone tablets, iPads, we’ve come full circle ;)

  2. GuidoBy Guido on 24 March, 2011

    Yoast, thank you for posting this presentation. I think it’s really valuable food for thought and it’s a good idea to wander away from the tech side of things every now and then.

  3. Brian KrogsgardBy Brian Krogsgard on 24 March, 2011

    Fantastic common sense presentation Joost. Love it. I’ll be referring folks to this one.

    I absolutely cannot stand going to a website (especially for a product or company) and getting no real answers. You hit the nail on the head, which isn’t surprising.

  4. Danny GavinBy Danny Gavin on 25 March, 2011

    Joost – I’m a huge fan of yours!! Excellent Presentation – puts an awesome spin on the traditional “Content Marketing” Presentation. Regards!

  5. ABTOPBy ABTOP on 26 March, 2011

    Nice presentation, I got to say. Thanks for the cheesiest picture of Larry and Sergey, too! I do agree with you about the predominance of content vs. search engine tricks for good SEO. If the only thought born in my head after clicking on the first Google link is “Why am I reading this marketing mambo-jumbo?”, the “Back” button is soon to follow.

  6. DavidBy David on 26 March, 2011

    What a good presentation – nice to see the 4 P’s of marketing remembered! There is a 5th P too…. People! – People delivering content (product/services/information) who understand it and believe in it (have genuiness and authenticity) – and for People in the way they want it.

  7. Alex AguilarBy Alex Aguilar on 27 March, 2011

    Here’s yet another comment praising your excellent presentation Joost. For an 85 page slideshow that went by pretty quick. I wish more companies would take your ‘don’t turn your website into a glossy brochure’ advice seriously.

    Also, I bust out laughing at slide #29.

  8. JustinBy Justin on 28 March, 2011

    That slideshow was really cool. How long does it take to produce something like that.I am in the process of recording a video of me so my readers can get a better glimpse of who I am.

  9. Robert BozichBy Robert Bozich on 29 March, 2011

    I really enjoyed the slide show Mr. de Valk. I have only been doing SEO for a few months now, but this is the first time I had it so beautifully explained to me. Really wish I could have attended the conference in Brussels. Love the iPad joke! LOL. Weird, though, isn’t it? Maybe Moses really had two iPads :-P

  10. ArjenBy Arjen on 31 March, 2011

    Off topic questions. I’m looking for a plugin which allows my readers to share pages with their Twitter, LinkedIn, and Facebook contacts AND offers the possibility to shows who else shared the page (often displayed with a counter).

    If you have a suggestion that can do both, please let me know. There are so many plugins like these… maybe I have to original versions of twitter, facebook, etc.

    Please let me know.


  1. [...] Posted on | April 4, 2011 | No Comments Share Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box WordPress PluginI have to say that I have been loving the new Google Algorithm changes.  My traffic from the search engines have tripled.  And why?  Because I focused on valuable content rather than link building through useless tactics.  Here is a blog post I found on Content that I hope can help clear this up for you.  http://yoast.com/fusion-marketing-experience-in-brussels/ [...]