Extreme SEO Q&A

So yesterday I was on the panel for the last session of the day: an Extreme SEO Q&A, moderated by Ciaran Norris, and on that panel with me were Dixon Jones, Marcus Tandler and Jason Duke. We had a lot of fun, and loads of good questions came up. Some of the topics we touched on:

Buying links or traffic?
We had an interesting discussion on paid links, and whether we’d buy links or not to start a site. Dixon said he looked at it as buying traffic, not pagerank, which is probably a smart way of looking at it.

What to do with affiliate links
Either cloak them, or use a redirect script on your site, which you’re blocking for bots through robots.txt. To be absolutely certain, make sure that if an SE bot opens that script anyway, it redirects into your own site and not to the merchant.

Hosting
If you want to rank in the UK (or in Germany or Spain for that matter) host the pages you want to rank within the country you’re aiming for. Just a .co.uk isn’t good enough, you have to host it in the UK as well.

“I got some bad links and my site’s rankings went down”
This was an interesting question from someone from the public, who said his rankings went down after getting links from some trade organizations. We were all highly doubting that that was his problem, until I found a link directory hiding on his site, which had nothing to do with the subject of the rest of his site. That directory went up round about the same time as he got those links. We advised him to remove that immediatly.

Session ID´s
We had some questions about sessionid’s and of course we all agreed: get rid of those, and 301 redirect those indexed out.

Starting with a freshly registered domain
The three other guys where quite open about this: don’t. Buy an old site, and use it, or 301 redirect it into your new domain.

I probably forgot quite a bit, but as you can see we touched on loads of stuff, and it was really loads of fun.

Tags: , ,


Yoast.com runs on the Genesis Framework

Genesis theme frameworkThe Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

Read our Genesis review or get Genesis now!

4 Responses

  1. CiaránBy Ciarán on 27 October, 2007

    Hi Joost,

    Thanks for doing this – now I can just link to it!

    It was good fun – we should do it again sometime!

    Cheers,

    Ciarán

  2. FuntasticBy Funtastic on 28 October, 2007

    There is some very interesting info on this blog. I will be acting on it!!

  3. Chris JohnsonBy Chris Johnson on 23 September, 2008

    Hey Joost.

    Just for following up – http://www.a4uexpo.com/blog/2008/09/11/extreme-seo-full-session-video-from-a4uexpo-2007/ – here’s the full length a4uexpo 2007 video of the Extreme SEO session.

    Regards,

    Chris

  4. Finesse fun casinoBy Finesse fun casino on 20 April, 2009

    Many thanks for some great tips, i am particularly interested with the points on UK SE positioning and hosting. thanks again.