So yesterday I was on the panel for the last session of the day: an Extreme SEO Q&A, moderated by Ciaran Norris, and on that panel with me were Dixon Jones, Marcus Tandler and Jason Duke. We had a lot of fun, and loads of good questions came up. Some of the topics we touched on:
Buying links or traffic?
We had an interesting discussion on paid links, and whether we’d buy links or not to start a site. Dixon said he looked at it as buying traffic, not pagerank, which is probably a smart way of looking at it.
What to do with affiliate links
Either cloak them, or use a redirect script on your site, which you’re blocking for bots through robots.txt. To be absolutely certain, make sure that if an SE bot opens that script anyway, it redirects into your own site and not to the merchant.
If you want to rank in the UK (or in Germany or Spain for that matter) host the pages you want to rank within the country you’re aiming for. Just a .co.uk isn’t good enough, you have to host it in the UK as well.
“I got some bad links and my site’s rankings went down”
This was an interesting question from someone from the public, who said his rankings went down after getting links from some trade organizations. We were all highly doubting that that was his problem, until I found a link directory hiding on his site, which had nothing to do with the subject of the rest of his site. That directory went up round about the same time as he got those links. We advised him to remove that immediatly.
We had some questions about sessionid’s and of course we all agreed: get rid of those, and 301 redirect those indexed out.
Starting with a freshly registered domain
The three other guys where quite open about this: don’t. Buy an old site, and use it, or 301 redirect it into your new domain.
I probably forgot quite a bit, but as you can see we touched on loads of stuff, and it was really loads of fun.