Cover of optimize your WordPress site

Yoast eBook: Optimize your WordPress site

Yoast eBook: Optimize your WordPress site

September 02nd, 2014 – 69 Comments

Cover of optimize your WordPress site, the book by team at YoastExciting news! Team Yoast has written its very own book! In recent years, we often fantasized about writing a book in which all of our knowledge was bundled. In the last few months, we finally put our pens down to paper! Starting today you can buy our awesome ebook for only $19.

Our book will help you optimize your WordPress site. The book does not solely contain information about SEO, but also gives information about Navigation, Social Media, Google Analytics, Conversion and Site Speed. These different sections can be read in any order you like and gives you the basic of one aspect of optimizing your websites. All sections are written by our very own Yoast experts in the various fields. Design and illustrations are done by our Design Dream Team Erwin and Mijke.

A book for WordPress users

The book is written for all people having a wordpress website. Building a WordPress website isn’t that hard. But after you have installed your theme and put in your text… then what? How do you make sure your site stands out from all of the other ones on the internet? How do you make sure people find your website? And what do you have to do to make people buy your stuff?

Tips to keep your website appealing

Installing your WordPress site is only the beginning. In order to have a website which keeps appealing to your audience, you will have an endless job in keeping your content and design up to date. You will have to do continuous Search Engine Optimization in order to make sure that people find your website on Google and other search engines. You should make sure users of your website can find the information you want them to find. And if you have a shop, you should make sure that people can find and (want to) buy your products. That’s a lot of work! Our book guides you through doing all these things.

A book for all WordPress Users

Our ebook is specifically written for those of you that already have a WordPress site, but need help to turn it into a fantastic WordPress site. It’s not written solely or especially for developers (it’s relatively poor on code) and can be read by (almost ;-)) everyone! Some parts in the SEO and the speed section can be a bit hard without any technical skills, but the larger part of the book is comprehensible for a large audience.

Technical Specifications

Buying our ebook will give you access to a number of files. You can download a PDF, for reading our book on your PC, Mac or tablet. But you can also download our book as EPUB, if you like to read on your ereader. Also, we provide a Kindle-version. You can thus choose the device you like! In our opinion, the ebook is best read in color and on a device connected to the internet. We provide lots of links with examples and further reading material!

Buy our book!

Convinced? Buy our ebook now for only $19 and read our 152 pages of practical information and tips! Turn your WordPress site into a fantastic WordPress site! If you would like to have some more information about the contents and look into the design of our ebook, check out our ebook page.
Note: we have rewritten this eBook to match the current state of SEO, and have renamed it to SEO for WordPress.




69 Responses to Yoast eBook: Optimize your WordPress site

  1. Dave
    Dave  • 4 years ago

    Hi Joost,

    Bought the book on 05-Sep-2014 but haven’t received it. Sent an email to just now.

    Looking forward to it!


  2. Auke
    Auke  • 4 years ago

    Woooowwwww… Bought it, never received it…
    Like the most of the people here on this page.
    Dutch so even payed VAT so a total of $22,99

    Hope you will solve this quickly!

    • Thijs de Valk
      Thijs de Valk  • 4 years ago

      Could you send an email to Then we’ll figure it out for you! :)

  3. Vicki Tomatis
    Vicki Tomatis  • 4 years ago

    I purchased the ebook yesterday and got notice from my bank that the transaction went through, but never received an email with a link to download the ebook. Please resend. My computer froze after the purchase. Seems this is the only way to contact. Tried to reply to the newsletter email but no luck.

    • Thijs de Valk
      Thijs de Valk  • 4 years ago

      Could you send an email to Then we’ll figure it out for you! :)

  4. Tony
    Tony  • 4 years ago

    Discount code not working on e-mail for $9.00. Will wait to purchase.

    • Tora
      Tora  • 4 years ago

      same for me. The discount code isn’t working.

      • Thijs de Valk
        Thijs de Valk  • 4 years ago

        The discount was only valid for 48 hours. We sent the newsletter last tuesday, so I’m afraid the 48 hours have passed and thus the discount code doesn’t work anymore.

  5. Adrian
    Adrian  • 4 years ago

    Would really love to buy this, but you’re making this hard :)

    Have gone trough the site multiple times entering my VAT number for Ireland, and it says unable to check VAT number or something on to that. Did this for paypal and stripe and still the same. Decided then to leave the VAT details out and on checkout I now get a blank page – so don’t know if I’ve been charged or if I’ll get the ebook…..

    Really want this book, but a little frustrated here. Haven’t found it this hard to buy anything online in ages!! Hope you get it sorted soon.

    • Thijs de Valk
      Thijs de Valk  • 4 years ago

      Could you send an email to Then we’ll figure it out for you! :)

  6. Wouter
    Wouter  • 4 years ago

    Hallo Joost,
    Ben ff op vakantie geweest en heb jou newsletter gehad, maar ik kan je Ebook nu niet meer kopen met korting omdat de link niet meer actief is

    Is er nog een mogelijkheid om dit toch nog te ontvangen met de korting?
    Groetjes Wouter

  7. Jasper
    Jasper  • 4 years ago

    Hi Joost, I tried buying the ebook, transacted two times because it says there was an error on my credit card details on the first try. But upon checking my statement account, I was charged for two $19-dollar purchases. I have not received any download link via email as well. And how can I get the refund for the other transaction that went through?

    • Thijs de Valk
      Thijs de Valk  • 4 years ago

      Could you send an email to Then we’ll figure it out for you! :)

  8. Sudarto
    Sudarto  • 4 years ago

    This a best information for us to make the best blog. I am happy for that. Thank you.

  9. Shafiq
    Shafiq  • 4 years ago

    I just paid for the have not received any communication from your end. No download link nothing at all

    • Thijs de Valk
      Thijs de Valk  • 4 years ago

      Could you send an email to Then we’ll figure it out for you! :)

  10. Haja
    Haja  • 4 years ago

    Bought it and finished tout read it yet. Thank you for this verre useful and interesting e-book.
    Merci beaucoup

  11. Johnny
    Johnny  • 4 years ago

    Awesome its great to see something like this from you guys. Anyone that is new to WordPress SEO should buy this book because it is coming from a trustworthy source. Half the stuff you find online nowadays is bullcrap.

    Thanks Yoast

  12. Ontario Herald
    Ontario Herald  • 4 years ago

    i’ve been waiting so long for this ebook, thank you Joost. i see the table of contents looks like you’ve put all package there. oh yeah! i bought one.

  13. Borduurhuis Jolie
    Borduurhuis Jolie  • 4 years ago

    It’s sept 4 now, try to order the book, but the discount says 0,00 so Peize remains 19,00

    maybe there is something wrong?

    • Joost de Valk

      Nope; we released at 10:40 CET on Tuesday and stopped the discount after 10:40 CET this morning.

      • Charles
        Charles  • 4 years ago

        Too bad the discount didn’t last long enough. After an error in the saleprocess I stopped but I forgot to try it again on time.

        • Brandon Wilcox
          Brandon Wilcox  • 4 years ago

          I too am disappointed.

  14. Dave
    Dave  • 4 years ago


    I’m wonder what you think of PBN’s and if they are valuable in an SEO strategy.


  15. Richard
    Richard  • 4 years ago

    I put in my credit card details and filled out all the info correctly and received an error page.

    Also reading a bunch of people trying to buy but not receiving an email.

    This is not instilling a lot of confidence guys…
    Please let me know when credit card page is working. I hope I am not getting billed multiple times.

    • Joost de Valk

      Yeah we had some issues yesterday due to the high load, but this should not be a problem anymore. Your purchase went through fine so you should have had email? I’ve resent the purchase receipt just to be sure.

      • Richard
        Richard  • 4 years ago

        Thank you kind sir! All looks good!

  16. Mikael Jansson
    Mikael Jansson  • 4 years ago

    It’s not possible to place an order :-( after filling in the contact information, adress, VAT number etc and pressing finish, I hit a blank page and never gets to paypals payment page, instead I am stuck in a white blank page not able to go forward or backwards :-( Did try several times i with same result.

    Was really looking forward to buy this e-book.

  17. Anjani
    Anjani  • 4 years ago

    I think Yoast article about WordPress SEO is enough for even intermediate users. Agreed with Yiannis Gedeon, you should have provided table of content or something like that to let us know about the content of the book.

    • Michiel Heijmans
      Michiel Heijmans  • 4 years ago

      You mean like mentioned / shown on the product page? ;-)

  18. Yiannis Gedeon (@akronsound)
    Yiannis Gedeon (@akronsound)  • 4 years ago

    table of content prior to purchase would be useful mate. thanks

  19. Cyndi Papia
    Cyndi Papia  • 4 years ago

    I can’t wait to read it but didn’t get an email with the link. :)

  20. Gaston
    Gaston  • 4 years ago

    Hello !

    I just bought the book, i really appreciate it ! I have just a question, wich (font) police do you use ?

    Thanks a lot !

  21. Joeri Detering
    Joeri Detering  • 4 years ago

    Hoi Joost,

    Gelijk aangeschaft. Ik heb er net even doorheen gescrold. Ziet er naar uit dat er super veel interessante en relevante kennis wordt gedeeld.


  22. Martijn
    Martijn  • 4 years ago

    Very nice, ordered immediately when I got the email, download link worked, very happy. Will make a nice read tonight!

  23. James
    James  • 4 years ago

    Just skimmed through it, looks like a really interesting read, cheers guys :)

  24. Karl
    Karl  • 4 years ago

    Purchased over 3 hours ago and still no download link. I guess you guys are working on it.

    • Joost de Valk

      Please email support at Yoast, it should actually be working fine now.

      • Karl
        Karl  • 4 years ago

        As yet no reply to the email sent an hour ago. I’ll resend one now. Tks.

        • Joost de Valk

          There was a typo in your email address on the order, should be fixed now and you should’ve had an email.

  25. Robbert Ravensbergen
    Robbert Ravensbergen  • 4 years ago

    Hi Yoast,
    Thanks, just bought my copy, I was waiting for it already. Good luck with sales, I’m sure the number of sales will surprise you!

    Anyway, on a sidenote: on my Android Smartphone the newsletter is never responsive, I always have to scroll horizontally to be able to read it. Maybe you can verify that once you have some time.

    • Michiel Heijmans
      Michiel Heijmans  • 4 years ago

      :-) Thanks!

      And we are working on the newsletter theme!

  26. Sudarto
    Sudarto  • 4 years ago

    I am happy reading information about your new e-book about optimize the WordPress blog. I often read the various tips of blogging from you. I really got useful information. Thank you.

  27. Hondon Villas
    Hondon Villas  • 4 years ago

    Well this eBook has to be the best SEO BARGAIN EVER!! We have quite a few WordPress sites to manage and use Yoast SEO a lot for which we have been truly grateful. A few dollars for something so “tangible” and useful is a small way to pay back the Yoast team for their sterling efforts over the years. Well done from the Hondon Villas team.

  28. Hans-Joachim Brosch
    Hans-Joachim Brosch  • 4 years ago

    That is great stuff and a really nice discount! Great job and I can not wait until the download finished!

    Thanks !!

  29. Michael de Groot
    Michael de Groot  • 4 years ago

    Net de ebook besteld, ziet er goed uit! Vanavond lekker lezen op de iPad. Thanx!

  30. chris
    chris  • 4 years ago

    Lijkt mij geweldig boek maar toch liever Nl versie.

    • Joost de Valk

      Die gaat er niet komen, sorry, dat is echt te veel werk voor een te kleine markt.

  31. Michiel Heijmans
    Michiel Heijmans  • 4 years ago

    Quick notice from Yoast:
    “Ok our ebook is selling like MAD. Sorry for any links that aren’t working now, the server can’t handle the load.”

  32. Seph Fontane Pennock
    Seph Fontane Pennock  • 4 years ago

    Instant ship!

    The content that you guys share on your blog for free is extremely valuable, so I can’t wait to find out what your paid-for material entails.

    By the way, congratulations on the release!

    Talk soon,

  33. Sherman
    Sherman  • 4 years ago

    Reading Joost for a long time and excited to know you prepared a book, I think the knowledge will be more organized in a book. And, can you provide the table of contents?

    • Joost de Valk

      You can find that on the book page:

      • Sherman
        Sherman  • 4 years ago

        Cool, just purchased and start reading it!

  34. Tim
    Tim  • 4 years ago

    Bought it immediately!
    This is awesome, can’t wait to read it!

    Geweldig, thanks!

  35. Jonny
    Jonny  • 4 years ago

    Does the book describe ways to hide your visit when logged into WordPress? I use Yoast’s Google Analytics on all my WP sites and always tick hide all users in the advanced settings. Yet when I jump on to GA and i’m signed into WP it still shows I’m there.

  36. Marc
    Marc  • 4 years ago

    Can’t wait to find the unknown precious gems.

  37. maarten
    maarten  • 4 years ago

    Blind gekocht meteen na de ontvangen mail. Echter zijn de downloadlinks niet goed. Het ontvangen bestand heet Yoast-Optimize-WordPress-site.pdf.html kan ik niks mee helaas. Ook niet .html achter de bestandsnaam weghalen hielp niet.

    • Joost de Valk

      Hey maarten, we’ll fix that ASAP, the server couldn’t really handle the load of the literally hundres of sales we pushed in the first few minutes.

  38. Palve
    Palve  • 4 years ago

    So excited about this one. Can´t wait to buy it once I get home.
    Can you maybe post a table of content, so that we can see what it includes?
    Are there articles on keyword research as well?


  39. Rich.
    Rich.  • 4 years ago

    Why do you need all my personal details when checking out via PayPal? You planning to sell them on?!!!

    • Joost de Valk

      Hey Rich, absolutely not, we need them for tax purposes, unfortunately.

      • Richard Gibbs
        Richard Gibbs  • 4 years ago

        The download links aren’t working for me either… :(

        • Joost de Valk

          They should work now, I think we’ve just fixed the issue.

          • Richard Gibbs
            Richard Gibbs  • 4 years ago

            Yup, working fine now, thanks.

    • Rich.
      Rich.  • 4 years ago

      Oh, and the PDF download link after purchase with PayPal is not working…

  40. Richard
    Richard  • 4 years ago

    Hi Joost, is of komt hier ook een NL-versie van?

    • Joost de Valk


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