Developing link-bait 2: using Wikipedia
My previous post about developing link-bait told you about what to do with those beautiful pieces of content you have in your site which really deserve their own domain. It discussed how to get them started up by getting them Dugg, and how to make sure people would deeplink as well as link to your homepage. This time I will tell you how to facilitate people who want to socially bookmark you, and how to get more links using Wikipedia.
First off, i started with adding social bookmark icons to the most important pages on the site, like the CSS3 preview page. This has a double function: it makes it easy for people who want to bookmark your site, but it also reminds them that they should. This resulted in, at this point in time, 558 people who bookmarked the preview page on del.icio.us. Now ofcourse, del.icio.us bookmarks, because they are
nofollow, are no good foor the SE’s. They do however guarantee you of traffic in the future.
Now that we’ve got traffic sorted out, we need to get some quality inbound links to make sure we rank well for the keyword CSS3. Normally I’d go for the #1 spot, but since the W3C is there, that’ll be quite hard, and I have focussed on (and succeeded in) getting to the third spot.
The best place to get free and trusted links fast is WikiPedia. DMOZ would be good too, but that usually takes too long, and at time i didn’t want to spend any money on Yahoo Dir links. So I went ahead and linked myself from the English Wikipedia Cascading Style Sheets page. I was quite confident this link would stay in there, since my page was on topic and one of a kind. If your content is not this unique, link from specific pages in Wikipedia to your best content pages.
If you feel bad about putting your own links in Wikipedia, consider this quote from Graywolf:
You could sit around pondering the woes of being called a spammer, while all of the other bleeding edge marketers are out there adding links and building pages. No one ever becomes a leader worrying about what others think of them ;-).
It worked like a charm, not only did my link stay in there, it was taken over into the French, Dutch, Russian, German and more Wikipedia CSS pages. This, combined with the link juice gathered by the Diggs, guaranteed a nice ranking.
Next time I’ll tell you all about my ulterior motives for holding a contest on CSS3.info, next to it being a lot of fun.
Update: The guys over at Wikipedia seem to have read this blogpost and are discussing it here.