Well, now that I sort of understood how the Google Analytics code worked, the guys over at GA thought: heck, let’s throw it all out (well not just yet, but we’ll get to that in a second), and come with some new stuff. Justin has done a great job, as usual, covering all this new stuff on Epikone, and you specifically want to read his post about the new tracking code.
Basically, what’s new:
- event tracking
- automatic outbound link tracking
- easy tracking of site search activitiy
None of the interface for the above has been rolled out yet, the event tracking can only be done with the new tracking code, which also does the automatic link tracking. The easy tracking of site search acitivity will probably be rolled out over the coming weeks if I understoord it all correctly.
Exciting times are ahead, let’s see what we can do with the new stuff! I hope to get into the beta for the event tracking stuff so I can prepare an update for my Google Analytics WordPress plugin before it get’s released.
Check out the video from Justin from Epikone explaining the stuff: