Avoid starting consecutive sentences with the same word

The consecutive sentences check in the Yoast SEO plugin warns against using the same word to start consecutive sentences. Why is this a bad idea, though? How is this related to SEO? And, how should you rewrite those sentences? Are there any exceptions? Let’s see! Having a red bullet for the consecutive sentences check in Yoast SEO? … Continue reading Avoid starting consecutive sentences with the same word