Avoid starting consecutive sentences with the same word

The consecutive sentences check in Yoast SEO for WordPress or Yoast SEO for Shopify warns against using the same word to start consecutive sentences. Why is this starting consecutive sentences with the same word a bad idea, though? How is this related to SEO? And, how should you rewrite those sentences? Are there any exceptions? Let’s see! … Continue reading Avoid starting consecutive sentences with the same word