Combining SEM and Affiliate Marketing

After a nice session from 11.30 till 12.30 with Kris Jones, who talked about the integration of Search Marketing and Affiliate Marketing (in short: loads of money to be made), I’m now in the “Meet the super affiliates” session. I must say that there are a few people here who really know their stuff, but it amazes me that there are so many too who don’t seem to get search at all yet…

Basically, if you’re an experienced SEO or SEM, you can make loads and loads of money by combining your knowledge with affiliate sites. There’s a big growth as well for companies doing full service online marketing, including affiliate management, like Kris Jones’s PepperJam does…

Onetomarket doesn’t do affiliate management yet, but it’s something I’m going to be advocating, as that would allow for a good integration of search and affiliate, which is in the best interest of our clients.

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