This site is based on WordPress, and customizing and SEO-ing it is a constant process, so we blog about that quite often. After all, good SEO on this blog makes for lots of visitors, which is exactly what we want of course.

We write about our WordPress plugins, WordPress updates in general and how to optimize your WordPress site.

Jetpack and WordPress SEO

29 November 2012 by Joost de Valk » - 85 Comments


The Jetpack plugin for WordPress has quite a few nice bits and pieces. There’s one issue: the developers at Automattic seem to think they’re alone in the world. In their last release, they enabled OpenGraph tags by default with no setting to disable it. Even when you already have WordPress SEO enabled and OpenGraph enabled »

Category: WordPress

Video SEO for Wistia & Vippy

13 November 2012 by Joost de Valk » - 20 Comments


As promised in my post yesterday, today marks the day for a new release of my Video SEO plugin. This one brings support for yet another few plugins and some more: two new video hosting platforms: Wistia and Vippy. Wistia support: embedding and SEO The support for Wistia that is added in this release was on the »

Category: WordPress

Why & how we sell premium WordPress plugins

12 November 2012 by Joost de Valk » - 40 Comments

Google Analytics eCommerce tracking for Easy Digital Downloads

About 2 months ago I released my first premium plugin for WordPress, my Video SEO plugin. A lot of people have asked me about the how and why of the selling and I thought it’d be a good idea to outline that in a post. Why sell premium WordPress plugins? Of course we got some »

Category: WordPress

Video SEO just became a lot easier!

19 September 2012 by Joost de Valk » - 163 Comments


The Video SEO plugin I have been talking about for far too long has finally been finished and released. The short version is, it’s for sale for $89, find out more here. Keep on reading for a bit of backstory. Video SEO is probably one of the most technically challenging aspects of SEO. There are »

Category: WordPress

WooThemes chooses WordPress SEO

10 September 2012 by Joost de Valk » - 42 Comments

WordPress updates

WooThemes once again showed that they are at the forefront of WordPress development today: they deprecated their WooFramework’s SEO functionality and recommend their users to switch to WordPress SEO by Yoast. I’ve worked closely with Matt Cohen, WooThemes CTO, to build an import functionality for WooThemes users straight into WordPress SEO. I recently added statistics »

Category: WordPress

WordPress Archive Pages: the tutorial

22 August 2012 by Joost de Valk » - 34 Comments

WordPress updates

On any bigger site, you’ll get archive pages of some sort. Whether they are taxonomy or category archives, like this SEO category, Custom Post Type archives like this one for our WordPress plugin reviews or my speaking engagements, or even date archives: they all share the same common traits. In WordPress an archive will, by default, consist »

Category: WordPress

Tag Optimization for WordPress

4 July 2012 by Joost de Valk » - 86 Comments

WordPress Archive pages

Note March 18th, 2013: we’ve decided to stop selling our term optimizer for now, we’ll be including it with another WordPress product later on. In our website reviews we regularly encounter websites who’ve got just as many tags as posts, or 20,000 posts and 5,000 tags. This is undesirable as it means you’re not using »

Category: WordPress

User Contact Fields in WordPress

13 June 2012 by Joost de Valk » - 20 Comments

WooThemes chooses WordPress SEO

WordPress comes with a “default” set of user contact fields, which has always looked random to me: AIM, Yahoo IM and Jabber / Google Talk, instead of what I’d want to have there: Twitter, Facebook and Google+. A while back I got frustrated enough to have a look at how this was actually dealt with »

Category: WordPress

WordPress SEO 1.2 – Major Upgrade

12 June 2012 by Joost de Valk » - 369 Comments

WordPress updates

My WordPress SEO plugin has been updated to 1.2. A few weeks back I did a series of bug fix updates and while doing that I noticed there where things that were really bugging me in the plugin. Everybody seemed to focus on the settings and hardly anyone was working with the snippet preview and »

Category: WordPress

Push rel=”author” through your head

8 June 2012 by Joost de Valk » - 132 Comments

rel=author in action

No this title wasn’t a pun. It’s dead serious. My buddy Arjan discovered yesterday that Google is now allowing rel=”author” markup through a <link> element in the head of your site. This makes adding rel=”author” to your site properly a lot easier, and allows me to add it to my WordPress SEO plugin. The rel=”author” link »

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