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Search appearance variables in Yoast SEO

22 September 2017 by Edwin Toonen - 5 Comments

Variables have become a staple of Yoast SEO. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Here, we’ll take …

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How to create the right meta description

Interview Rian Rietveld & Andrea Fercia – YoastCon speakers

21 September 2017 by Edwin Toonen

Rian Rietveld and Andrea Fercia are two heavyweights in the WordPress accessibility community. Both legends are joining us at the YoastCon SEO conference on November 2, 2017. For this joint interview, we asked them a couple of questions about the current state of accessibility, common implementation mistakes and how to start with the right mindset. Of course, …

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yoastcon andrea fercia rian rietveld

5 questions: Alain Schlesser – WordPress Core Contributor

15 September 2017 by Edwin Toonen - 2 Comments

Alain Schlesser – aka Schlessera – is a prolific WordPress Core Contributor and he is on a mission: “I want to make WordPress future-proof enough to withstand the next few online revolutions without drowning in technical debt, and as a direct consequence, ensure the longevity of the community that’s surrounding it”. Yoast supports him in …

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Category: WordPress
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Alain Schlessera


Yoast SEO 5.2: Accessibility, compatibility and bug fixes

Today we’re releasing Yoast SEO 5.2. In this brand new version you’ll find some feature enhancements, accessibility improvements and a couple of bug fixes. In addition to that, we’ve laid some groundwork that will help us make Yoast SEO work well with the plugins our users use most. Read about all the improvements here! Accessibility Web accessibility …

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Yoast SEO 5.2


What are breadcrumbs and why are they important for SEO?

10 July 2017 by Edwin Toonen - 14 Comments

Breadcrumbs are an important part of almost any good website. These little navigational aides not just help people visualize where they are on your site, but also help Google determine how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s see how breadcrumbs work. What …

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What are breadcrumbs?

Ask Yoast: Meta descriptions and excerpts

7 July 2017 by Joost de Valk - 5 Comments

When you’re running a large and busy website, it’s practical and time-saving if you can reuse some of your material. Both meta descriptions and excerpts use a brief passage to summarize the content of a web page. So, it could be handy to use the same text for both. But how do you do that? …

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Why there’s only one model: the open source model

21 June 2017 by Edwin Toonen - 4 Comments

WordPress was built by the community. In just a few incredibly productive years, it grew to become the most popular CMS in the world, and all of us in the WordPress Community played a role in the evolution and development of WordPress. Together, we made it into the popular powerhouse it is today. If there …

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Planning your website like your holiday

Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. Here, I’ll explain the process of planning a (new) website from scratch. And make that process clear by highlighting similarities …

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Categories: SEO basics, WordPress
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SEO basics - planning like holiday


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