User eXperience (UX) archives - Page 8 of 9

Homepage optimization

14 October 2014 by Michiel Heijmans - 28 Comments

Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google …

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homepage optimization


Visually direct and captivate your visitors

3 June 2014 by Thijs de Valk - 14 Comments

In the last month I’ve been speaking at a few conferences with a talk I’ve dubbed “The Psychology behind Conversion”. In this talk I’m trying to explain why everyone who maintains a website should be interested in psychology and how it can help them. Being interested in psychology, especially when applied to the web, is …

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Beautiful or Usable: What’s important while designing your website?

How important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and usability? In this post, I try to answer these questions What is beautiful is usable? A much-cited article on the matter is ‘What is beautiful is usable’. The main conclusion of this article …

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Why are people (not) buying my products online?

5 February 2014 by Marieke van de Rakt

Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products.  Why do people shop online?  And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in …

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Should you test that?

20 November 2013 by Marieke van de Rakt

Learning more and more about Conversion Optimization, it appeared to me as though testing (A/B or multivariate) is the only way to go.  Most of the sites of agencies claiming to help optimize your conversion, state that you should separately test every freaking little change you make on your page. Of course, I am exaggerating …

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Science of Conversion Rate Optimization

24 September 2013 by Marieke van de Rakt - 7 Comments

Conversion rate tests are very useful,  but without proper knowledge of research and statistics, the pitfall of interpreting your results incorrectly is large. 1. Research design is beautiful but NOT flawless As I started to investigate upon the test designs of conversion rate testing, I was astonished and delighted with the beauty of the design …

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