User eXperience (UX) archives

Science of Conversion Rate Optimization

24 September 2013 by Marieke van de Rakt » - 7 Comments

The Science of Testing

Conversion rate tests are very useful,  but without proper knowledge of research and statistics, the pitfall of interpreting your results incorrectly is large. 1. Research design is beautiful but NOT flawless As I started to investigate upon the test designs of conversion rate testing, I was astonished and delighted with the beauty of the design »

Category: User eXperience (UX)

Why your tests aren’t scientific

12 September 2013 by Thijs de Valk » - 33 Comments

I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish »

Category: User eXperience (UX)

Calling to the next action

4 September 2013 by Michiel Heijmans » - 16 Comments

call to action

Every website needs a a proper call-to-action. Since I wrote the first version of that post in 2012, we have often been referring to that same post. It seems very hard to add focus on a homepage, somehow. I might be going out on a limb here, but I also think theme developers should design »

Category: User eXperience (UX)

Planning and checking your Conversion Rate Optimization

28 August 2013 by Thijs de Valk »

yoast SEO

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your »

Categories: Analytics, User eXperience (UX)

Conversion rate optimization: hypothesise first, then test

19 June 2013 by Thijs de Valk » - 32 Comments

yoast SEO

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioural science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people »

Category: User eXperience (UX)

Common sense for your website

6 June 2012 by Michiel Heijmans » - 43 Comments

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Why should a gardner know all about user experience? He should not. But how about applying some common sense to »

Category: User eXperience (UX)

“Design by” footer links…

14 September 2010 by Joost de Valk »

cloak affiliate links

When you’ve had someone build a website for you, it turns out to be common practice for that “someone”, usually a web developer or a web designer, to add a “design by” or “website developed by” footer link to your site. Let me make my point clearly: if they haven’t given you a discount to »

Category: User eXperience (UX)
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Google & Microformats: Drive More Traffic

18 February 2010 by Frederick Townes » - 78 Comments


Interview with Todd Garland of BuySellAds

30 January 2009 by Joost de Valk » - 20 Comments

I’ve recently switched from selling my ads directly to having BuySellAds take care of it, and it’s been an absolutely awesome experience. As a result of that experience, I do not agree with Chris Brogan yet that advertising is completely broken, but it does need a good level of reinvention. So, to introduce you to »

Category: User eXperience (UX)
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Why pay for web design?

7 August 2006 by Joost de Valk » - 1 Comment

wordpress plugins

The intention of most people who decide to create a new website is to create a steady source of income for themselves. So some people may wonder why they should spend some of their budget on paying someone else to design and create their websites. The truth is that there are many reasons why having »

Category: User eXperience (UX)