User eXperience (UX) archives

Cultural differences in websites

26 August 2014 by Marieke van de Rakt - 7 Comments

At Yoast, we look at sites from all over the world. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That made me wonder: are these differences due to cultural preferences? It made me remember a study we executed at Yoast some time ago and it gave …

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how to use hreflang

Visually direct and captivate your visitors

3 June 2014 by Thijs de Valk - 14 Comments

In the last month I’ve been speaking at a few conferences with a talk I’ve dubbed “The Psychology behind Conversion”. In this talk I’m trying to explain why everyone who maintains a website should be interested in psychology and how it can help them. Being interested in psychology, especially when applied to the web, is …

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Beautiful or Usable: What’s important while designing your website?

3 April 2014 by Marieke van de Rakt - 14 Comments

How important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and usability? In this post, I try to answer these questions What is beautiful is usable? A much cited article on the matter is ‘What is beautiful is usable’. The main conclusion of this …

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Why are people (not) buying my products online?

5 February 2014 by Marieke van de Rakt

Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products.  Why do people shop online?  And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in …

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Should you test that?

20 November 2013 by Marieke van de Rakt

Learning more and more about Conversion Optimization, it appeared to me as though testing (A/B or multivariate) is the only way to go.  Most of the sites of agencies claiming to help optimize your conversion, state that you should separately test every freaking little change you make on your page. Of course, I am exaggerating …

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Science of Conversion Rate Optimization

24 September 2013 by Marieke van de Rakt - 7 Comments

Conversion rate tests are very useful,  but without proper knowledge of research and statistics, the pitfall of interpreting your results incorrectly is large. 1. Research design is beautiful but NOT flawless As I started to investigate upon the test designs of conversion rate testing, I was astonished and delighted with the beauty of the design …

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The Science of Testing


Planning and checking your Conversion Rate Optimization

28 August 2013 by Thijs de Valk

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your …

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