Homepage SEO does not exist. That was the statement in my post on homepage SEO. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google …Read: "Homepage optimization"
User eXperience (UX) archives
At Yoast, we look at sites from all over the world. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That made me wonder: are these differences due to cultural preferences? It made me remember a study we executed at Yoast some time ago and it gave …Read: "Cultural differences in websites"
In the last month I’ve been speaking at a few conferences with a talk I’ve dubbed “The Psychology behind Conversion”. In this talk I’m trying to explain why everyone who maintains a website should be interested in psychology and how it can help them. Being interested in psychology, especially when applied to the web, is …Read: "Visually direct and captivate your visitors"
Have you ever wondered why you should have that 404 Not Found page? What’s the use? The page is gone or broken and you don’t want people to end up there, so why not just redirect that page to the homepage of your website? They even made WordPress plugins that will help you do this, …Read: "Thoughts on 404 Not Found error pages"
How important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and usability? In this post, I try to answer these questions What is beautiful is usable? A much cited article on the matter is ‘What is beautiful is usable’. The main conclusion of this …Read: "Beautiful or Usable: What’s important while designing your website?"
Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products. Why do people shop online? And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in …Read: "Why are people (not) buying my products online?"
Learning more and more about Conversion Optimization, it appeared to me as though testing (A/B or multivariate) is the only way to go. Most of the sites of agencies claiming to help optimize your conversion, state that you should separately test every freaking little change you make on your page. Of course, I am exaggerating …Read: "Should you test that?"
Today at Pubcon Matt Cutts of Google once again promoted the use of autocomplete-type, a new property for web forms that works in Chrome (and possibly other browsers, I haven’t checked). Google first introduced it back in January 2012 in this post. I wanted to do this quick post to tell you to turn off …Read: "Why you should not use autocomplete"
Conversion rate tests are very useful, but without proper knowledge of research and statistics, the pitfall of interpreting your results incorrectly is large. 1. Research design is beautiful but NOT flawless As I started to investigate upon the test designs of conversion rate testing, I was astonished and delighted with the beauty of the design …Read: "Science of Conversion Rate Optimization"
I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish …Read: "Why your tests aren’t scientific"
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