User eXperience (UX) archives

Checkout field validation tips and tricks

12 November 2013 by Joost de Valk » - 13 Comments

Our previous post discussed what we did to improve our checkout page. In this post I’ll share with you some of the technical work we did in that process and mostly: the libraries and techniques we used for checkout field validation. We’ve tried several libraries in the process but settled on these as they were »

Category: User eXperience (UX)
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Why you should not use autocomplete

23 October 2013 by Joost de Valk » - 60 Comments

Several updates to this post below! Today at Pubcon Matt Cutts of Google once again promoted the use of autocomplete-type, a new property for web forms that works in Chrome (and possibly other browsers, I haven’t checked). Google first introduced it back in January 2012 in this post. I wanted to do this quick post »

Category: User eXperience (UX)

Science of Conversion Rate Optimization

24 September 2013 by Marieke van de Rakt » - 7 Comments

The Science of Testing

Conversion rate tests are very useful,  but without proper knowledge of research and statistics, the pitfall of interpreting your results incorrectly is large. 1. Research design is beautiful but NOT flawless As I started to investigate upon the test designs of conversion rate testing, I was astonished and delighted with the beauty of the design »

Category: User eXperience (UX)

Why your tests aren’t scientific

12 September 2013 by Thijs de Valk » - 33 Comments

I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish »

Category: User eXperience (UX)

Calling to the next action

4 September 2013 by Michiel Heijmans » - 16 Comments

call to action

Every website needs a a proper call-to-action. Since I wrote the first version of that post in 2012, we have been referring to that same post in a large portion of our website reviews. It seems very hard to add focus on a homepage, somehow. I might be going out on a limb here, but »

Category: User eXperience (UX)

Planning and checking your Conversion Rate Optimization

28 August 2013 by Thijs de Valk »

yoast SEO

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your »

Categories: Analytics, User eXperience (UX)

Conversion rate optimization: hypothesise first, then test

19 June 2013 by Thijs de Valk » - 32 Comments

yoast SEO

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioural science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people »

Category: User eXperience (UX)

Common sense for your website

6 June 2012 by Michiel Heijmans » - 43 Comments

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Why should a gardner know all about user experience? He should not. But how about applying some common sense to »

Category: User eXperience (UX)

Why should I visit your website?

28 May 2012 by Michiel Heijmans » - 27 Comments

Chicago Tribune logo: notice the caption

One thing we often recommend in our site analyses, is the use of introductory content on a homepage. We get quite a lot response on that, with people being unclear how to do that. “Where should I put that content?” or “How long should that content be?” or the one I dislike the most: “I »

Category: User eXperience (UX)

Fusion Marketing Experience in Brussels

24 March 2011 by Joost de Valk » - 15 Comments

Fusion Marketing Experience Brussels - Logo

Yesterday I gave a presentation about Content Marketing & SEO at the Fusion Marketing Experience conference in Brussels. It was more of a high level presentation than the technical kind of presentation some of you might be used too, but I thought it would still be worth while to share here. Also, below that, some »

Category: User eXperience (UX)
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