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User eXperience (UX) archives


Shopping cart abandonment

12 April 2016 by Michiel Heijmans

We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost …

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Shopping cart abandonment

The importance of typography

For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability …

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Writing a readable blog post

WordPress plugins and accessibility

6 April 2016 by Michiel Heijmans - 4 Comments

WordPress recently announced that “all new or updated code released into WordPress core and bundled themes must conform with the WCAG 2.0 guidelines at level AA.” This means WordPress will be making the product more accessible with every new update. Rian Rietveld‘s article WordPress goes WCAG clearly reflects her enthusiasm about this step forward in terms of accessibility. It aligns …

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accessibility responsibility

The power of our reviews

23 March 2016 by Michiel Heijmans

Over the past years, we have reviewed more than 1,700 websites (!). In this article, I’d like to show you how our reviews helped website by highlighting some of the recommendations and how the follow-up on that resulted in increased traffic and sales. Bully Max is a very loyal customer of ours, that is using a …

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Basic SEO training: product page optimization

22 February 2016 by Marieke van de Rakt - 3 Comments

If you’re the owner of an online shop, you’d like your visitors to click that ‘Buy’ button on your product page. In our Basic SEO training we teach you how to optimize the usability and conversion of your product pages. In this Basic SEO training video fragment Thijs shows an example of a good product page and explains what’s so great about …

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How to optimize your restaurant website

9 February 2016 by Michiel Heijmans - 8 Comments

If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already but have decided to focus a bit more on specific types of websites in a number of posts to come. This one will be about what …

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how to optimize your restaurant website

Easy-to-use accessibility tools

2 February 2016 by Michiel Heijmans - 7 Comments

Is your website ready for people with visual impairments? Have you ever tried to navigate your own site without a mouse? Just some of the questions I asked you in my article Accessibility matters. In Joost’s recent article on the Google Webmaster Guidelines update, he explains that these new guidelines also focus more on accessibility. …

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Easy-to-use accessibility tools

Button UX design

16 December 2015 by Michiel Heijmans

I think half of the buttons that are used these days as the main call-to-action on a web page don’t invite me to click. You could and should test button design. But with all due respect, sometimes you don’t have to test to figure out what the best practice is. Button design has changed a …

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button UX design - creating awesome buttons


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