User eXperience (UX) archives

Beautiful or Usable: What’s important while designing your website?

How important are the aesthetics of a website? Does a beautiful site convert better? And what is the relation between aesthetics and usability? In this post, I try to answer these questions What is beautiful is usable? A much cited article on the matter is ‘What is beautiful is usable’. The main conclusion of this »

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Why are people (not) buying my products online?

5 February 2014 by Marieke van de Rakt »

Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products.  Why do people shop online?  And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in »

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Demystifying Viewing Patterns

3 December 2013 by Thijs de Valk » - 26 Comments

Lately I’ve been intrigued by something called the ‘viewing pattern’ of people. This is a pattern in which people view, in this case, websites. There are really a lot of ideas about this out there. Now I’m wondering: is there one right pattern? In other words: is there one pattern we should follow when designing our product »

Category: User eXperience (UX)

Should you test that?

20 November 2013 by Marieke van de Rakt »

Learning more and more about Conversion Optimization, it appeared to me as though testing (A/B or multivariate) is the only way to go.  Most of the sites of agencies claiming to help optimize your conversion, state that you should separately test every freaking little change you make on your page. Of course, I am exaggerating »

Category: User eXperience (UX)

Checkout field validation tips and tricks

12 November 2013 by Joost de Valk » - 13 Comments

Our previous post discussed what we did to improve our checkout page. In this post I’ll share with you some of the technical work we did in that process and mostly: the libraries and techniques we used for checkout field validation. We’ve tried several libraries in the process but settled on these as they were »

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Why you should not use autocomplete

23 October 2013 by Joost de Valk » - 60 Comments

Several updates to this post below! Today at Pubcon Matt Cutts of Google once again promoted the use of autocomplete-type, a new property for web forms that works in Chrome (and possibly other browsers, I haven’t checked). Google first introduced it back in January 2012 in this post. I wanted to do this quick post »

Category: User eXperience (UX)

Science of Conversion Rate Optimization

24 September 2013 by Marieke van de Rakt » - 7 Comments

The Science of Testing

Conversion rate tests are very useful,  but without proper knowledge of research and statistics, the pitfall of interpreting your results incorrectly is large. 1. Research design is beautiful but NOT flawless As I started to investigate upon the test designs of conversion rate testing, I was astonished and delighted with the beauty of the design »

Category: User eXperience (UX)

Why your tests aren’t scientific

12 September 2013 by Thijs de Valk » - 33 Comments

I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish »

Category: User eXperience (UX)

Calling to the next action

4 September 2013 by Michiel Heijmans » - 16 Comments

call to action

Every website needs a a proper call-to-action. Since I wrote the first version of that post in 2012, we have been referring to that same post in a large portion of our website reviews. It seems very hard to add focus on a homepage, somehow. I might be going out on a limb here, but »

Category: User eXperience (UX)

Planning and checking your Conversion Rate Optimization

28 August 2013 by Thijs de Valk »

yoast SEO

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your »

Categories: Analytics, User eXperience (UX)