User eXperience (UX) archives

The main accessibility checks

24 February 2016 by Michiel Heijmans »

accessibility checks

Accessibility checks help you optimize your website. For every visitor. By thinking about accessibility, you are actually thinking about your design, the use of textual and multimedia content, and the structure of your website. The World Wide Web Consortium (W3C) has a list of accessibility checks for you. In this post, I will dive into »

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Basic SEO training: product page optimization

22 February 2016 by Marieke van de Rakt » - 3 Comments

If you’re a webshop owner, you’d like your visitors to click that ‘Buy’ button on your product page. In our Basic SEO training we teach you how to optimize the usability and conversion of your product pages. In this Basic SEO training video fragment Thijs shows an example of a good product page and explains what’s so great about it. Can’t »

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How to optimize your restaurant website

9 February 2016 by Michiel Heijmans » - 8 Comments

how to optimize your restaurant website

If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already but have decided to focus a bit more on specific types of websites in a number of posts to come. This one will be about what »

Categories: Content SEO, User eXperience (UX)
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Easy-to-use accessibility tools

2 February 2016 by Michiel Heijmans » - 7 Comments

Easy-to-use accessibility tools

Is your website ready for people with visual impairments? Have you ever tried to navigate your own site without a mouse? Just some of the questions I asked you in my article Accessibility matters. In Joost’s recent article on the Google Webmaster Guidelines update, he explains that these new guidelines also focus more on accessibility. »

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Button UX design

16 December 2015 by Michiel Heijmans »

button UX design - creating awesome buttons

I think half of the buttons that are used these days as the main call-to-action on a web page don’t invite me to click. You could and should test button design. But with all due respect, sometimes you don’t have to test to figure out what the best practice is. Button design has changed a »

Category: User eXperience (UX)

Basic SEO training: Mobile-Friendly Test

16 December 2015 by Marieke van de Rakt » - 3 Comments

basic seo training mobile friendly test

Your website needs to be mobile-friendly nowadays. For your users ánd Google. Since Mobilegeddon, it’s just a basic requirement to have a website that works well on mobile. Not sure how mobile-friendly your website is? Google provides a test to check your website: the Mobile-Friendly Test. It runs a check on your website and tells you what »

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Accessibility matters

19 November 2015 by Michiel Heijmans » - 7 Comments

Accessibility matters

Usability is important: for everyone. To make sure your site can be properly used by all your visitors (even if they’re (visually) impaired), you have to optimize your site’s accessibility. Every software developer should at least have some basic interest in this. Well-known WordPress accessibility expert Rian Rietveld has trained both our review and development team and although »

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Basic SEO training: clear call-to-action

17 November 2015 by Marieke van de Rakt » - 3 Comments

Video fragment of our Basic SEO training video

Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is »

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Local SEO: using our store locator

11 November 2015 by Arjan Snaterse » - 6 Comments

How to use the store locator of the Yoast Local SEO plugin

In our previous post about local SEO, we explained how to set up local landing pages for your site. In this post we’re going to highlight one of the other features of our Local SEO plugin and Local SEO for WooCommerce plugin: the store locator. A helpful tool for your visitors The store locator isn’t something »

Categories: User eXperience (UX), WordPress
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Product Page UX

7 October 2015 by Michiel Heijmans » - 4 Comments

product page SEO and UX - beware of the panda and penguin

If you’ve read our recent eBook on UX, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX »

Categories: eCommerce, User eXperience (UX)