As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our consultancy, by …Read: "Use Social Media to increase your sales"
Social Media archives
Instagram is Facebook for teenagers. At least, that is what I heard. Demographics seem to (at least partly) disagree. At Yoast, we started to actively use Instagram for business a few months ago. When it comes to sharing personal photos, Instagram is a great way to do so. In this post, I will explain what I …Read: "Instagram for business?"
Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use Pinterest as a …Read: "Pinterest marketing for your business"
During one of our recent projects, we noticed something odd. The website at hand, a shop / blog selling organic products, had over 50% of all pageviews coming from Google Pinterest. Is this really as odd as we felt it was? If you come to think about it, social search has been stealing ground from Google search for years, …Read: "Is social the new Google?"
A small note from Joost first: I’m working on a project with Alex Moss from Pleer. He knows an awful lot about the Facebook Open Graph protocol, in fact he did a couple of pretty good plugins for Facebook comments and buttons etc. I asked him to do a guest post about Open Graph here, …Read: "Optimizing the Facebook Open Graph Protocol"
Canonicalizing URLs is a very important aspect of Search Engine Optimization but also of Social Media Marketing. This morning, when checking my feeds, I noticed an example that I thought could help you understand the what and the why of it. What I noticed was this: Smashing Magazine had put out one of their usually …Read: "URLs, social media and campaign tracking"
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