Social Media archives - Page 4 of 5

Weekly SEO recap: speed it up!

19 February 2016 by Joost de Valk - 3 Comments

This week we’ve got to catch up a bit, as I was away on holiday for a while. Luckily Google took it slow in the last few weeks, basically doing nothing really interesting. They did put out a lot of stuff, it just wasn’t all that interesting. Let’s go over the bits that are interesting. AMP …

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Pinterest Analytics: a quick walk-through

18 February 2016 by Michiel Heijmans

Pinterest was launched in 2010 and holds a steady position in our social media landscape these days. With over 100 million active users and $11 billion reported value (2015/09), Pinterest is here to stay. I already did an article on Pinterest Marketing back in 2014, so it was definitely time to write another one. In this …

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YouTube Analytics: engagement reports

13 January 2016 by Michiel Heijmans

Following our post on YouTube Analytics, that mainly dealt with watch time reports and all the charts and stats that are in that section, we’d like to complete our article on YouTube Analytics with this post on engagement reports. First, I’d like to thank you for your comments on our site and social media about …

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YouTube Analytics: watch time reports

5 January 2016 by Michiel Heijmans - 5 Comments

Last year we started vlogging and overall using videos a lot more in our communication. It’s an easy way to communicate and a lot more personal than most online communication. We like it a lot and will obviously continue to focus on video this year. Following our recent posts on social media analytics (Twitter, Facebook), it …

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what you can do with youtube stats

Facebook Page Insights explained

3 November 2015 by Michiel Heijmans - 13 Comments

This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends on the kind of website you have, of course. Why you should check your Facebook stats During a local networking event …

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Facebook Insights explained

Twitter Analytics: stats for your tweets

28 October 2015 by Michiel Heijmans - 1 Comment

Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course).  Social media, for us, is focused on Facebook, Pinterest, YouTube and Twitter. Over …

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Twitter analytics

Use Social Media to increase your sales

11 August 2015 by Michiel Heijmans

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our consultancy, by …

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Instagram for business?

8 January 2015 by Michiel Heijmans

Instagram is Facebook for teenagers. At least, that is what I heard. Demographics seem to (at least partly) disagree. At Yoast, we started to actively use Instagram for business a few months ago. When it comes to sharing personal photos, Instagram is a great way to do so. In this post, I will explain what I …

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Category: Social Media

Pinterest marketing for your business

23 October 2014 by Michiel Heijmans

Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use Pinterest as a …

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