Social Media archives

Use Social Media to increase your sales

11 August 2015 by Michiel Heijmans

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our consultancy, by …

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Instagram for business?

8 January 2015 by Michiel Heijmans

Instagram is Facebook for teenagers. At least, that is what I heard. Demographics seem to (at least partly) disagree. At Yoast, we started to actively use Instagram for business a few months ago. When it comes to sharing personal photos, Instagram is a great way to do so. In this post, I will explain what I …

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Category: Social Media

Pinterest marketing for your business

23 October 2014 by Michiel Heijmans

Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use Pinterest as a …

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Category: Social Media
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Pinterest marketing for your business



URLs, social media and campaign tracking

20 August 2010 by Joost de Valk - 17 Comments

Canonicalizing URLs is a very important  aspect of Search Engine Optimization but also of Social Media Marketing. This morning, when checking my feeds, I noticed an example that I thought could help you understand the what and the why of it. What I noticed was this: Smashing Magazine had put out one of their usually …

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