Social Media archives

YouTube Analytics: watch time reports

5 January 2016 by Michiel Heijmans - 5 Comments

Last year we started vlogging and overall using videos a lot more in our communication. It’s an easy way to communicate and a lot more personal than most online communication. We like it a lot and will obviously continue to focus on video this year. Following our recent posts on social media analytics (Twitter, Facebook), it …

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what you can do with youtube stats

Facebook Page Insights explained

3 November 2015 by Michiel Heijmans - 13 Comments

This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends on the kind of website you have, of course. Why you should check your Facebook stats During a local networking event …

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Facebook Insights explained

Twitter Analytics: stats for your tweets

28 October 2015 by Michiel Heijmans - 1 Comment

Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course).  Social media, for us, is focused on Facebook, Pinterest, YouTube and Twitter. Over …

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Twitter analytics

Use Social Media to increase your sales

11 August 2015 by Michiel Heijmans

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our consultancy, by …

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Instagram for business?

8 January 2015 by Michiel Heijmans

Instagram is Facebook for teenagers. At least, that is what I heard. Demographics seem to (at least partly) disagree. At Yoast, we started to actively use Instagram for business a few months ago. When it comes to sharing personal photos, Instagram is a great way to do so. In this post, I will explain what I …

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Category: Social Media

Pinterest marketing for your business

23 October 2014 by Michiel Heijmans

Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use Pinterest as a …

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Category: Social Media
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Pinterest marketing for your business



URLs, social media and campaign tracking

20 August 2010 by Joost de Valk - 17 Comments

Canonicalizing URLs is a very important  aspect of Search Engine Optimization but also of Social Media Marketing. This morning, when checking my feeds, I noticed an example that I thought could help you understand the what and the why of it. What I noticed was this: Smashing Magazine had put out one of their usually …

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