Social Media archives


Facebook Page Insights explained

3 November 2015 by Michiel Heijmans » - 13 Comments

Facebook Insights explained

This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends on the kind of website you have, of course. Why you should check your Facebook stats During a local networking event »

Categories: Analytics, Social Media
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Twitter Analytics: stats for your tweets

28 October 2015 by Michiel Heijmans » - 1 Comment

Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course). Social media, for us, is focused on Facebook, Pinterest, YouTube and Twitter. Over »

Categories: Analytics, Social Media
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Use Social Media to increase your sales

11 August 2015 by Michiel Heijmans »

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our reviews, by »

Categories: eCommerce, Social Media
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Instagram for business?

8 January 2015 by Michiel Heijmans »

Instagram is Facebook for teenagers. At least, that is what I heard. Demographics seem to (at least partly) disagree. At Yoast, we started to actively use Instagram for business a few months ago. When it comes to sharing personal photos, Instagram is a great way to do so. In this post, I will explain what I »

Category: Social Media

Pinterest marketing for your business

23 October 2014 by Michiel Heijmans »

Pinterest marketing for your business

Pinterest is growing fast and has definitely found a steady position in the social media landscape. It’s like collecting baseball cards. It’s creating mood boards for your home redecoration. It’s your online recipe book. And Pinterest marketing could help your business as well. In this post I will explain how you can use Pinterest as a »

Category: Social Media
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Is social the new Google?

9 September 2014 by Michiel Heijmans »

Is Social the New Google?

During one of our recent projects, we noticed something odd. The website at hand, a shop / blog selling organic products, had over 50% of all pageviews coming from Google Pinterest. Is this really as odd as we felt it was? If you come to think about it, social search has been stealing ground from Google search for years, »

Category: Social Media
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You can’t content-market your way through life

30 May 2013 by Joost de Valk » - 56 Comments

About a week ago, Olivier Blanchard, one of the few people who pride themselves on working in social media whose posts I actually enjoy reading, wrote a post on his blog. Now you might think that’s not very news worthy, but it was his first post since February 25th. Up until that time he had »

Category: Social Media

Twitter Cards, Open Graph & Social Meta Data

16 June 2012 by Joost de Valk » - 35 Comments

Social Media optimization Yoast SEO

A while ago, Twitter introduced a new system called Twitter Cards (see their docs). It allows site owners to enhance the expanded tweets Twitter creates for their site, much in the same was as  OpenGraph tags give site owners the chance to determine what their posts & pages will look like when shared on Facebook. In »

Category: Social Media
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Why I dislike Bo.lt

21 April 2012 by Joost de Valk » - 14 Comments

bo.lt logo

When I released my updated WordPress SEO article a few weeks back, my buddy Avinash was kind enough to tweet it. He tweeted it, at first, with a bo.lt link. Bo.lt is a sharing service that allows you to basically make a copy of a page and add some notes or even some changes to »

Category: Social Media

Search & Social – you can’t get the cream out of the coffee

11 January 2012 by Joost de Valk » - 45 Comments

Twitter Cards in action

Yesterday, Google launched “Search plus your World“, intermixing search and social and providing even more “personalized” results. There’s a lot of outcry about some parts of this, with people saying they don’t want “personalized” results. I actually think that normal users do want personalized results and that this is, for the most part, a good thing. »

Categories: Social Media, Technical SEO
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