Social Media archives

Insights in Instagram analytics

21 July 2016 by Michiel Heijmans - 6 Comments

Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens …

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Categories: Analytics, Social Media
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Insight Instagram Analytics

Ask Yoast: Facebook or Adwords advertising?

8 July 2016 by Joost de Valk - 4 Comments

If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who …

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Ask Yoast AMP for small business owners

Ask Yoast: Can backlinks from one site hurt my rankings?

27 May 2016 by Joost de Valk - 1 Comment

Backlinks to your website usually contribute to your rankings. So generally you’d be happy to get lots of links to your posts and pages. But what if you get lots of links from one site? Would Google consider that as suspicious, and could you therefore be penalized? In this Ask Yoast we’ll take a question from Gabriel Heffes of Alberta …

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Ask Yoast AMP for small business owners

Social Previews in Yoast SEO Premium

3 May 2016 by Joost de Valk - 8 Comments

In Yoast SEO Premium 3.2, we introduced social previews. It works much like the snippet preview people have come so used to. As the snippet preview does for search rankings, we think social previews will improve your social workflow. Which picture will Facebook pick? When you publish a post and you haven’t specifically selected a Facebook image …

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Social previews in Yoast SEO Premium


Social Media Strategy: Where to begin?

17 March 2016 by Marieke van de Rakt

Social media are a necessary part of any marketing strategy, but they should also be a part of your SEO strategy. As social media become more popular, Google and other search engines can’t ignore them any longer. Tweets and Facebook posts don’t get the highest rankings in Google, but Facebook pages and profiles for sure …

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Category: Social Media
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how to determine a social media strategy


Weekly SEO recap: speed it up!

19 February 2016 by Joost de Valk - 3 Comments

This week we’ve got to catch up a bit, as I was away on holiday for a while. Luckily Google took it slow in the last few weeks, basically doing nothing really interesting. They did put out a lot of stuff, it just wasn’t all that interesting. Let’s go over the bits that are interesting. AMP …

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Pinterest Analytics: a quick walk-through

18 February 2016 by Michiel Heijmans

Pinterest was launched in 2010 and holds a steady position in our social media landscape these days. With over 100 million active users and $11 billion reported value (2015/09), Pinterest is here to stay. I already did an article on Pinterest Marketing back in 2014, so it was definitely time to write another one. In this …

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Social media Pinterest

YouTube Analytics: engagement reports

13 January 2016 by Michiel Heijmans

Following our post on YouTube Analytics, that mainly dealt with watch time reports and all the charts and stats that are in that section, we’d like to complete our article on YouTube Analytics with this post on engagement reports. First, I’d like to thank you for your comments on our site and social media about …

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