Social Media archives - Page 3 of 5

Social buttons: How to add and track them on your site

23 March 2017 by Jimmy Comack - 4 Comments

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how …

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social media

Metadata and SEO part 3: social, internationalization and more

15 March 2017 by Michiel Heijmans

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …

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metadata seo social media internationalization

Local ranking factors that help your local business’ SEO

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …

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local seo

Social media optimization with Yoast SEO

10 January 2017 by Joost de Valk

Our Yoast SEO plugin handles optimization of your WordPress site for search engines and we dare say it does that pretty well. Most of that is technical optimization, like our XML sitemap functionality, as well as aids in content optimization, like your content and readability analysis. But there’s more to SEO than that. You need links pointing to …

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Social Media optimization Yoast SEO

Low-budget branding for small businesses

2 December 2016 by Michiel Heijmans - 13 Comments

Over the last year, we’ve written quite a bit about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and …

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low budget branding small business

Ask Yoast: Crossposting content on LinkedIn Pulse

28 November 2016 by Joost de Valk - 2 Comments

Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn’s publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content. But can you publish …

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Improve your small business SEO today

9 September 2016 by Michiel Heijmans - 2 Comments

Small business owners often struggle with their local SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you …

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Small business tips

Insights in Instagram analytics

21 July 2016 by Michiel Heijmans - 6 Comments

Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens …

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Categories: Analytics, Social Media
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Ask Yoast: Facebook or Google Ads advertising?

8 July 2016 by Joost de Valk - 4 Comments

If you want to give your products or events an extra push, advertising is a good way to achieve that. But, should you promote your stuff on Facebook? Or is it better to use Google Ads (previously Adwords) to drive traffic to your site? If you have to choose, perhaps because of a limited budget, you’ll …

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Categories: eCommerce, Social Media
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