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Social Media archives

Ask Yoast: Duplicate content on LinkedIn Pulse

28 November 2016 by Joost de Valk - 2 Comments

Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content. But could you publish …

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Improve your small business SEO today

9 September 2016 by Michiel Heijmans - 2 Comments

Small business owners often struggle with their local SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you …

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Small business tips

Insights in Instagram analytics

21 July 2016 by Michiel Heijmans - 6 Comments

Instagram isn’t yet the traffic source Facebook is. But Instagram is growing rapidly. Just last month, the milestone of 500 million users was reached. It makes you wonder whether or not to incorporate Instagram into your default marketing mix, right? Therefore, it would be nice to have Instagram analytics. In 2015, 33% of US teens …

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Categories: Analytics, Social Media
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Insight Instagram Analytics

Ask Yoast: Facebook or Adwords advertising?

8 July 2016 by Joost de Valk - 4 Comments

If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who …

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Ask Yoast: Can backlinks from one site hurt my rankings?

27 May 2016 by Joost de Valk - 1 Comment

Backlinks to your website usually contribute to your rankings. So generally you’d be happy to get lots of links to your posts and pages. But what if you get lots of links from one site? Would Google consider that as suspicious, and could you, therefore, be penalized? In this Ask Yoast we’ll take a question from Gabriel Heffes of Alberta …

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Social Previews in Yoast SEO Premium

3 May 2016 by Joost de Valk - 8 Comments

In Yoast SEO Premium 3.2, we introduced social previews. It works much like the snippet preview people have come so used to. As the snippet preview does for search rankings, we think social previews will improve your social workflow. Which picture will Facebook pick? When you publish a post and you haven’t specifically selected a Facebook image …

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Social previews in Yoast SEO Premium


Social Media Strategy: Where to begin?

17 March 2016 by Marieke van de Rakt

Social media are a necessary part of any marketing strategy, but they should also be a part of your SEO strategy. As social media become more popular, Google and other search engines can’t ignore them any longer. Tweets and Facebook posts don’t get the highest rankings in Google, but Facebook pages and profiles for sure …

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Category: Social Media
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how to determine a social media strategy



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