General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

Google’s Search in Sitelinks and WordPress SEO

24 September 2014 by Joost de Valk » - 30 Comments


Recently, Google introduced the new “search in sitelinks” box for a lot more sites. In the past this used to be restricted to YouTube and a few other sites. If your site is eligible, you’ll see it by Googling your brand, or receiving an email like this from Google Webmaster Tools: So let’s run through steps »

Categories: General SEO, WordPress

Things to consider for your online shop

18 June 2014 by Michiel Heijmans » - 27 Comments

Last week, we had an email from somebody who was pretty desperate. He had set up an online shop, filled it with thousands and thousands of products and in the three or four months after release, still nobody had found his shop or ordered his products. The online shop at hand sells women’s cloths. This guy »

Categories: eCommerce, General SEO, Usability & Conversion

WordPress SEO Premium 1.2

5 June 2014 by Joost de Valk » - 38 Comments

WordPress SEO Premium

As I announced yesterday on the Dradcast, we released a new version of WordPress SEO premium. This is another feature packed update with a lot of things people had been asking us for. Let me go through the list of new features: Import redirects from your .htaccess file If you have a lot of redirects »

Categories: General SEO, WordPress

The tools we use for our site reviews

22 January 2014 by Michiel Heijmans » - 37 Comments

In our site reviews we check a website from multiple angles, and because of that we use a variety of tools to determine what to advise. Some tools are for analysing, some for clearing things up when we are in doubt. It only seems logical to provide you with a list of some of these »

Category: General SEO

Link building, SEO & branding

21 January 2014 by Joost de Valk » - 65 Comments


If you want to rank a site for a keyword that’s even remotely competitive in search engines like Bing and Google, you need links. Link building has thus been one of the important pillars of most SEO campaigns over the last decade. Getting links is a non trivial business, and because of that, the SEO industry »

Category: General SEO

Should we move to an all HTTPS web?

13 January 2014 by Joost de Valk » - 45 Comments

HTTPS Everywhere

There was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so »

Category: General SEO

RSS feeds in the age of Panda and Penguin

21 November 2013 by Joost de Valk » - 105 Comments

Yoast playing Google's Penguin

When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less »

Category: General SEO

Content Analysis with the WordPress SEO plugin

22 August 2013 by Joost de Valk » - 67 Comments

content analysis

We’ve been rather busy with the WordPress SEO plugin the last few days. We did a release yesterday and a quick follow up today to fix a few collisions with other plugins. Loads of cool small fixes in there, but one in particular that I think is worth highlighting as it’s something other plugin developers »

Categories: General SEO, WordPress

How to cloak your affiliate links

21 May 2013 by Joost de Valk » - 40 Comments

We regularly review sites that monetize, in part, with affiliate links. I’ve always said and will continue to say that affiliate links should be redirected through a redirect script, but when we tried to help a client by linking to a proper explanation and example script, we couldn’t find one. So, in true Yoast style, I wrote »

Category: General SEO

Why Google won’t display the right page title

26 March 2013 by Joost de Valk » - 39 Comments

Lately we’ve been inundated, literally, with support requests for WordPress SEO and its premium add-ons, all asking one “simple” thing: why isn’t Google picking up my page title? People who changed their page title and see that the search results still show their old title are bound to think Google didn’t “get” the new title »

Category: General SEO

Browse other Yoast Categories

Content SEO