Technical SEO archives

Meta description for search & social

2 February 2017 by Joost de Valk - 6 Comments

Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that …

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How to create the right meta description

Ask Yoast: Nofollow layered navigation links?

30 January 2017 by Joost de Valk - 4 Comments

If you have a big eCommerce site with lots of products, layered navigation can help your users to narrow down their search results. Layered or faceted navigation is an advanced way of filtering by providing groups of filters for (many) product attributes. In this filtering process, you might create a lot of URLs though, because the user …

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Ask Yoast stopwords in focus keywords

How to cloak your affiliate links

24 January 2017 by Joost de Valk - 11 Comments

We regularly consult for sites that monetize, in part, with affiliate links. We usually advise people to redirect affiliate links. In the past, we noticed that there wasn’t a proper script available online that could handle this for us, so we created one to tackle this problem. In this post, I explain how you can get …

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HTTP status codes and what they mean for SEO

20 January 2017 by Edwin Toonen - 8 Comments

HTTP status codes, like 404, 301 and 500, might not mean much to a regular visitor, but for SEOs they are incredibly important. Not only that, search engine spiders, like Googlebot, use these to determine the health of a site. These status codes offer a way of seeing what happens between the browser and the server. …

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HTTP status codes

The sense and nonsense of XML sitemaps

17 January 2017 by Michiel Heijmans - 2 Comments

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily …

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xml sitemaps do you need them

Ask Yoast: AMP for small business owners

11 January 2017 by Joost de Valk - 4 Comments

You may have heard the term “AMP” very often lately. In 2015, Google pushed out this new concept called Accelerated Mobile Pages, in short AMP. AMP aims to make pages load instantly on mobile and, thereby, drastically improve the performance of the mobile web. You might wonder if you should get started with it too. Because, as …

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Ask Yoast AMP for small business owners

Google’s Sitelinks Searchbox and Yoast SEO

5 January 2017 by Edwin Toonen - 18 Comments

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results …

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