Technical SEO archives

Yoast Academy presents: Basic SEO Training

2 September 2015 by Marieke van de Rakt » - 62 Comments

We are very excited to announce a brand new Yoast product. As of October 12, 2015 Yoast will start offering complete online SEO courses! Following such a training will teach you all about SEO and website optimization. We are currently finalizing our first training which is called Basic SEO. For now, we are thrilled to show »

Category: Technical SEO
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Weekly SEO Recap: Alphabet, CTR and Local

28 August 2015 by Joost de Valk » - 9 Comments

Joost's weekly SEO recap

Having been away on holiday for 3 weeks, and not being able to write a recap last week yet, this is the first one in over a month. A lot has happened, but not all of it will directly impact your search environment, luckily, so let me cover 3 things that stood out for me: Google »

Category: Technical SEO
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Announcing: Yoast Academy

27 August 2015 by Marieke van de Rakt » - 30 Comments

In a few weeks, Yoast.com will get a major make-over! We are currently working on the last details of our redesign. Alongside our new appearance, we will also launch a new section on Yoast.com: Yoast Academy. Yoast Academy will become the SEO library of Yoast.com. It will become the place to be if you want »

Categories: Technical SEO, WordPress
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Headings and why you should use them

18 August 2015 by Michiel Heijmans » - 33 Comments

why heading use is important

Heading tags, as the name implies, are tags that are used for the creations of headings. The most important tag is the <h1> heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from <h1> to <h6>. This post just had to be written. Somehow we have a chapter »

Categories: Content SEO, Technical SEO
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Yoast SEO 2.3

21 July 2015 by Joost de Valk » - 98 Comments

We’ve just released a major release of Yoast SEO, bringing it up to version 2.3. This new version of Yoast SEO helps you optimize your site and keep it optimized. It shows errors straight from Google’s Search Console, and points you at posts that need work. But first of all, we’ve changed the name! WordPress SEO »

Categories: Technical SEO, WordPress

Weekly SEO Recap: Newsflash!

17 July 2015 by Joost de Valk » - 8 Comments

Joost's weekly SEO recap

I’m a bit feisty this week. I apologize upfront. We’ve been doing tons of website reviews after last month’s sale and it had me quite busy. But there’s good news this week if you’re looking for a job as an SEO: here’s your chance! Google is hiring one. SEO’s all over the web had fun with »

Category: Technical SEO
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Consistent branding increases click through rate in Google

14 July 2015 by Michiel Heijmans » - 11 Comments

Consistent branding increases click through rate in Google

Last week, Thijs wrote a post on headings and taglines. Following that post, I’d like to elaborate a bit on focus, but now related to your branding. In this post, I’ll tell you my point of view on how to incorporate consistent branding in your website and how this can contribute to improving your click »

Category: Technical SEO
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Weekly SEO Recap: all about Google

10 July 2015 by Joost de Valk » - 4 Comments

Joost's Weekly SEO Recap

It’s all about Google today, sorry, so let’s be quick about it. Luckily, we’re allowed to forget about Yandex now, sorry, bad pun, I know. Let’s get on with it: Is Google’s webmaster communications failing? We’ve “lost” Matt Cutts as a spoke person to the SEO community about a year ago. Some other Googlers have stepped »

Category: Technical SEO
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Weekly SEO Recap: Search landscape changes

3 July 2015 by Joost de Valk » - 5 Comments

Joost's weekly SEO recap

This weeks news has some drastic changes to the search landscape that could mean… Well, anything really. There’s also some smaller news about Google which is worth mentioning, so let’s dive in: Microsoft Bing to power AOL Search AOL Search, while relatively small, is still a thing. Microsoft just signed a deal to power it »

Category: Technical SEO
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Weekly SEO Recap: Google tests & oDesk becomes Upwork

26 June 2015 by Joost de Valk » - 11 Comments

Joost's weekly SEO recap

Coming to you from warm & very sunny Seville, where I’m currently attending WordCamp Europe along with some colleagues, this is another weeks SEO recap! There was some nice news about Google tests that came out this week that I’d love to share with you. Also, a case study on a project I was actually involved in »

Category: Technical SEO
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