General SEO archives

WordPress SEO 2.2

10 June 2015 by Joost de Valk » - 32 Comments

wordpress-seo-2.2

Both WordPress SEO Premium and the free version of WordPress SEO have been updated to version 2.2. This new release brings quite a few changes and some nice new additions. We’ll explain the changes in this post. Security fixes This release contains a fix for a potential XSS issue in the admin, specifically the snippet preview. It was caused by issues »

Categories: General SEO, WordPress
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Weekly SEO recap: Panda, Penguin, Mobilegeddon

5 June 2015 by Joost de Valk » - 12 Comments

Joost's Weekly SEO Recap

We’ve decided that we’re going to turn my “somewhat” regular recent posts on changes in the Search and SEO world into a weekly SEO recap. It’ll run on Friday most of the time, so you know when to expect it. This week was absolutely packed with search news, so let’s dive right in. The Headlines News from SMX »

Category: General SEO
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Five things you are doing wrong

4 June 2015 by Michiel Heijmans » - 7 Comments

The more reviews we do, the more we feel there is a serious problem with the website owners’ perception of their websites and the content on these website. In this post, we will give our recommendations for the top five issues most websites have and probably do not know they have. Call-to-action on your homepage I’m »

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Feature highlight: WP SEO Premium redirect manager

3 June 2015 by Joost de Valk » - 15 Comments

WPSEO-012

One of the things we are understanding more and more, is that we have failed to explain why our WordPress SEO Premium plugin is awesome. Today, I’d like to tell you about the redirect manager that’s contained in it. First, let me show you this video: This is one of the 13 videos that you »

Categories: General SEO, WordPress
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Phantom Quality Panda and Google Search Console

22 May 2015 by Michiel Heijmans » - 22 Comments

stop-being-bamboo

At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might »

Category: General SEO
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Website maintenance: clean up old posts & pages

13 May 2015 by Joost de Valk » - 34 Comments

website maintenance: clean up old posts

When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should »

Category: General SEO
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Crawl efficiency: making Google’s crawl easier

8 May 2015 by Joost de Valk » - 18 Comments

Crawl_efficiency_FI

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend »

Category: General SEO
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Search Analytics in Google Search Console

6 May 2015 by Joost de Valk » - 23 Comments

8_Google_Webmaster_Tools_FI

Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their »

Categories: Analytics, General SEO
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The future of search

29 April 2015 by Joost de Valk » - 8 Comments

marcus-tandler-still

One of the speakers at our upcoming YoastCon is Marcus Tandler, one of my best friends in the industry. I met Marcus almost at the beginning of my career as an SEO consultant, we’ve since had fun at numerous conferences throughout the world, most notably SEOktoberfest, which Marcus organizes in his hometown Munich. I’m very proud that he’ll »

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Google’s “Mobilegeddon” is on its way

24 April 2015 by Joost de Valk » - 39 Comments

This is what mobilegeddon looks like

This was the week of the announced Google mobile update. The update has been dubbed “Mobilegeddon” in the SEO industry, but up until today, it wasn’t exactly living up to expectations. The idea though, is very simple: if your website isn’t deemed mobile friendly, it won’t rank as well in mobile search results (which, in itself, »

Category: General SEO
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