Sponsored review: SEO Rank Analysis with Authority Labs

As you all know, the first link on a Google search page has, on average, a 40% click through rate.  Another 50%+ of the clicks go to the subsequent links on the page, with remaining clicks being scattered over subsequent pages. Most people will, in fact, search for another term rather than clicking through to…

Affiliate Links and SEO

Update: I’ve switched away from using WordPress plugins for redirects, as a non-WordPress solution turns out to be much faster. More details here: how to cloak your affiliate links. The bit about Analytics below is still relevant though. Google will always say they won’t penalize you for affiliate links per se, but for thin content…

The basis of keyword research

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. As an SEO, I use keyword research to determine what we should…

SEO Hosting

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. I’ve been saying this for years, and have had some small examples to show for it. Now though, I’ve got a great example that I wanted to share with you. The client in…

The heading structure for your blog

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives. This post intends to give you…

Link dump: interesting reads from around the web

So last week I’ve started sharing a lot more of what I read on a day to day basis on Twitter, and I decided I had to share these links here on yoast.com as well. Below is a quite extensive list of links that I found interesting, ordered by topic. I’ll try to do these…

URLs, social media and campaign tracking

Canonicalizing URLs is a very important  aspect of Search Engine Optimization but also of Social Media Marketing. This morning, when checking my feeds, I noticed an example that I thought could help you understand the what and the why of it. What I noticed was this: Smashing Magazine had put out one of their usually…

Debugging your XML sitemap with an XSL Stylesheet

When you’re developing XML sitemaps, no matter on what platform, it’s pretty hard to debug them sometimes to be proper XML. You have to validate all the time and you can’t do a quick “glance” over to see whether your sitemap has the URL’s you were expecting. As mentioned before I’m working on my WordPress…

BlueGlass: When great minds come together…

I don’t usually post too much on the ins and outs of the SEO industry. I’m in it I guess, but there are other blogs way more geared to report on that. However, for this merger that just happened, I’ll make an exception. I’m talking about a new company called BlueGlass. The reason this interests…