General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

Content Analysis with the WordPress SEO plugin

22 August 2013 by Joost de Valk » - 67 Comments

content analysis

We’ve been rather busy with the WordPress SEO plugin the last few days. We did a release yesterday and a quick follow up today to fix a few collisions with other plugins. Loads of cool small fixes in there, but one in particular that I think is worth highlighting as it’s something other plugin developers »

Categories: General SEO, WordPress

How to cloak your affiliate links

21 May 2013 by Joost de Valk » - 40 Comments

We regularly review sites that monetize, in part, with affiliate links. I’ve always said and will continue to say that affiliate links should be redirected through a redirect script, but when we tried to help a client by linking to a proper explanation and example script, we couldn’t find one. So, in true Yoast style, I wrote »

Category: General SEO

Why Google won’t display the right page title

26 March 2013 by Joost de Valk » - 39 Comments

Lately we’ve been inundated, literally, with support requests for WordPress SEO and its premium add-ons, all asking one “simple” thing: why isn’t Google picking up my page title? People who changed their page title and see that the search results still show their old title are bound to think Google didn’t “get” the new title »

Category: General SEO

HTTP 503: Handling site maintenance correctly for SEO

18 March 2013 by Joost de Valk » - 14 Comments

HTTP 503 advice from Yoast

Last week I got a few messages from Google Webmaster Tools, saying it couldn’t access the robots.txt file on a site of a client. Turns out the client didn’t handle scheduled downtime correctly, causing problems with Google. While this article covers some rather basic technical SEO the last bit might be interesting for more advanced »

Category: General SEO

Local SEO made easy!

14 March 2013 by Joost de Valk » - 68 Comments

Local SEO by Yoast

We’ve been hard at work here at, together with our good friend Arjan Snaterse, to complete the delivery of our next baby: the Local SEO plugin, which is, just like our Video SEO plugin, an extension to the WordPress SEO plugin. The Local SEO makes creating geo sitemaps and KML files a breeze, while »

Category: General SEO

500 Website Reviews, what we’ve learned!

22 January 2013 by Joost de Valk » - 66 Comments

The Yoast Website review team, from left to right: Michiel, Joost and Thijs

Over the last 3 years, we’ve sold & delivered 500 website reviews, selling our 500th today. I’m incredibly proud of this and wanted to share some of our learnings in this post, as well as announce some changes. Some stats on our website reviews I started doing these website reviews in 2010, finishing 42 of »

Categories: eCommerce, General SEO, Usability & Conversion, WordPress

Want SEOs to lose their job? Start doing yours!

11 December 2012 by Joost de Valk » - 61 Comments


This morning, an article by Paul Boag was published on Smashing Magazine that got a few SEOs, including myself, all riled up. As Bill Slawski pointed out in the comments, Paul has written articles on SEO before. Paul, whom I respect tremendously for his web development work, obviously doesn’t “get” SEO and has evidently had »

Category: General SEO

Video not showing in search results: why?

1 November 2012 by Joost de Valk » - 36 Comments


In helping out people who are using my Video SEO plugin, I’m finding that some sites get “hit” by what I now call the “Not really a video page” effect. While it’s a pretty rare phenomenon I thought it was a good idea to share with the wider community and see what one can do »

Category: General SEO

Video SEO plugin video

10 October 2012 by Joost de Valk » - 51 Comments


I’ve been very hard at work with the Video SEO plugin, adding support for the most used video embed plugins for WordPress. See the changelog for specifics. The plugin is, I’m proud to say, selling well and people seem to be loving it. I’m also working on another project with the guys from Video User »

Category: General SEO

Push rel=”author” through your head

8 June 2012 by Joost de Valk » - 132 Comments

rel=author in action

No this title wasn’t a pun. It’s dead serious. My buddy Arjan discovered yesterday that Google is now allowing rel=”author” markup through a <link> element in the head of your site. This makes adding rel=”author” to your site properly a lot easier, and allows me to add it to my WordPress SEO plugin. The rel=”author” link »

Categories: General SEO, WordPress

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