Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to …Read: "Google Tag Manager: an introduction"
Technical SEO archives
You might have heard about structured data, Schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO? For all of you who don’t know what structured data is: this post will make it clear to you! Increase …Read: "What is structured data?"
When you’re starting a business, you probably want to launch a website too. So you have to register one domain or more. Let’s say you’re registering your brand name as a domain, which extensions or TLDs (Top Level Domains) should you pick? Brandname.com? Brandname.biz? Or perhaps brand name.vip? Does it matter for SEO? We’ll help …Read: "Ask Yoast: Buy multiple Top Level Domains for SEO?"
We’ve said it in 2009, and we’ll say it again: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result their site shows up in the search engines anyway. You know why it keeps amazing us? Because robots.txt …Read: "Preventing your site from being indexed, the right way"
Websites that have made the mistake of hiring some shady SEO company to buy bad backlinks for their website can lose almost all their rankings. In this post, we will go beyond on-site optimization and explain a bit more about bad backlinks for your website and how to clean them up. Although buying bad links might …Read: "Clean up your bad backlinks"
You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years …Read: "Meta keywords: why we don’t use them – and neither should you"
Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal …Read: "Block your site’s search result pages"
Google’s Knowledge Graph is hard to find, but its results are not. Take for instance that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card – contains relevant, context-specific information regarding your search, powered by …Read: "What is Google’s Knowledge Graph?"
We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? …Read: "Domain names and their influence on SEO"
A website of a larger company can often represent multiple areas of business, or divisions. If one division outgrows the others, or if expectations for one area are very high, the company might want to consider a separate website or domain. When this happens, what’s the best approach for SEO? Set up a new domain …Read: "Ask Yoast: Should you give a division a separate domain?"
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