Technical SEO archives

Ask Yoast: why and how to minify your JS and CSS

21 November 2016 by Joost de Valk » - 6 Comments

Ask Yoast stopwords in focus keywords

If you check your site speed with Google PageSpeed Insights you might get the advice to minify your Javascript (JS) and Cascading Style Sheets (CSS) files. Your JS files contain the code for the interactive elements of your website. And in your CSS files you specify the design of your pages. Minifying those files will decrease your page »

Category: Technical SEO
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Grow your business with ratings and reviews

10 November 2016 by Michiel Heijmans » - 4 Comments

ratings and reviews

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. Increase chances of Google showing rich snippets of your site in the search results: learn how to add structured data »

Categories: Technical SEO, User eXperience (UX)
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Use JSON-LD to add schema.org data to your website

2 November 2016 by Michiel Heijmans » - 10 Comments

JSON-LD for your website

In this post, we’ll shed some light on Schema.org and JSON-LD. What is it and how can you put it to use for your website? There are many ways to let Google and other search engines know what your page is about. Next to writing awesome content, which should always be your starting point, we »

Category: Technical SEO
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Website maintenance: 404 error pages

28 October 2016 by Joost de Valk » - 6 Comments

404 error pages

If your website means anything for your business, you should not forget to schedule time to do maintenance on it. Therefore we regularly write about the things you should do to keep your site in shape. In this post we’ll write about the most basic of all: checking for 404 error pages. Note: this post does not cover the required »

Categories: Analytics, Technical SEO
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Why every developer should read Plato

27 October 2016 by Omar Reiss » - 2 Comments

Why every developer should read Plato

At WordCamp Milano, I gave a talk with the enticing title Why every developer should read Plato. The short answer to that question: to learn Socratic thinking. In this post, I will share some of my personal journeys as a philosopher in software development. In doing so, I will also introduce a few philosophical concepts that might help you »

Category: Technical SEO
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How to get Google to crawl your site faster

26 October 2016 by Joost de Valk » - 5 Comments

google crawl speed

A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to »

Category: Technical SEO
Tags: ,

Ask Yoast: when should I use hreflang?

17 October 2016 by Joost de Valk » - 2 Comments

Ask Yoast stopwords in focus keywords

Do you own a site in multiple languages or aimed at different regions? In that case, you want search engines to point people to the most “fitting” language and site. On top of that, you want to prevent Google from seeing similar content on sites for different markets as duplicate content. hreflang is the technical »

Category: Technical SEO
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Ask Yoast: reference number in URL?

6 October 2016 by Joost de Valk » - 1 Comment

Ask Yoast AMP for small business owners

Reference numbers (or post IDs) might be easy for your CMS, but they aren’t for your users. Remembering a URL with a number in it is hard, so the chance people will remember it and link to it is smaller. If people can remember your URLs they can also find it and share it with their friends more »

Category: Technical SEO
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Is that a Possum near me?

29 September 2016 by Michiel Heijmans » - 12 Comments

Local search (Possum)

For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account while optimizing the mobile SEO for every location »

Category: Technical SEO
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WordPress: How to noindex a post!

20 September 2016 by Joost de Valk » - 3 Comments

noindex a post with meta robots noindex

Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. For example; you might not want people to find the “thank you”-page you redirect people to when they’ve contacted you. »

Categories: Technical SEO, WordPress
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