Technical SEO archives

Yoast Academy presents: Basic SEO Training

2 September 2015 by Marieke van de Rakt » - 62 Comments

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We are very excited to announce a brand new Yoast product. As of October 12, 2015 Yoast will start offering complete online SEO courses! Following such a training will teach you all about SEO and website optimization. We are currently finalizing our first training which is called Basic SEO. For now, we are thrilled to show »

Category: Technical SEO
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Weekly SEO Recap: Alphabet, CTR and Local

28 August 2015 by Joost de Valk » - 9 Comments

Joost's weekly SEO recap

Having been away on holiday for 3 weeks, and not being able to write a recap last week yet, this is the first one in over a month. A lot has happened, but not all of it will directly impact your search environment, luckily, so let me cover 3 things that stood out for me: Google »

Category: Technical SEO
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Announcing: Yoast Academy

27 August 2015 by Marieke van de Rakt » - 30 Comments

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In a few weeks, Yoast.com will get a major make-over! We are currently working on the last details of our redesign. Alongside our new appearance, we will also launch a new section on Yoast.com: Yoast Academy. Yoast Academy will become the SEO library of Yoast.com. It will become the place to be if you want »

Categories: Technical SEO, WordPress
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SEO changes, and so do our site reviews

25 August 2015 by Michiel Heijmans »

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Yoast has four main product lines. You all know our plugins, which are the main part of our business. We’ve also written three eBooks and developed a Basic SEO training. Besides that, we perform website reviews on a daily basis!   All four product lines are related: they’re all about optimizing your website for both Google »

Category: Technical SEO
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Headings and why you should use them

18 August 2015 by Michiel Heijmans » - 33 Comments

why heading use is important

Heading tags, as the name implies, are tags that are used for the creations of headings. The most important tag is the <h1> heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from <h1> to <h6>. This post just had to be written. Somehow we have a chapter »

Categories: Content SEO, Technical SEO
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Don’t block your CSS and JS files

29 July 2015 by Thijs de Valk » - 104 Comments

you should not block your CSS and JS files

Yesterday, we got a question on Facebook that made me feel the need to respond publicly: Are you guys going to have a fix for the Google Bot issue that came up today? For every site I have using Yoast for my sitemap I got this error from Google Webmaster Tools today: “Googlebot cannot access CSS »

Category: Technical SEO

Yoast SEO 2.3

21 July 2015 by Joost de Valk » - 98 Comments

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We’ve just released a major release of Yoast SEO, bringing it up to version 2.3. This new version of Yoast SEO helps you optimize your site and keep it optimized. It shows errors straight from Google’s Search Console, and points you at posts that need work. But first of all, we’ve changed the name! WordPress SEO »

Categories: Technical SEO, WordPress

Weekly SEO Recap: Newsflash!

17 July 2015 by Joost de Valk » - 8 Comments

Joost's weekly SEO recap

I’m a bit feisty this week. I apologize upfront. We’ve been doing tons of website reviews after last month’s sale and it had me quite busy. But there’s good news this week if you’re looking for a job as an SEO: here’s your chance! Google is hiring one. SEO’s all over the web had fun with »

Category: Technical SEO
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Consistent branding increases click through rate in Google

14 July 2015 by Michiel Heijmans » - 11 Comments

Consistent branding increases click through rate in Google

Last week, Thijs wrote a post on headings and taglines. Following that post, I’d like to elaborate a bit on focus, but now related to your branding. In this post, I’ll tell you my point of view on how to incorporate consistent branding in your website and how this can contribute to improving your click »

Category: Technical SEO
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Weekly SEO Recap: all about Google

10 July 2015 by Joost de Valk » - 4 Comments

Joost's Weekly SEO Recap

It’s all about Google today, sorry, so let’s be quick about it. Luckily, we’re allowed to forget about Yandex now, sorry, bad pun, I know. Let’s get on with it: Is Google’s webmaster communications failing? We’ve “lost” Matt Cutts as a spoke person to the SEO community about a year ago. Some other Googlers have stepped »

Category: Technical SEO
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