Technical SEO archives

Five things you are doing wrong

4 June 2015 by Michiel Heijmans » - 7 Comments

The more reviews we do, the more we feel there is a serious problem with the website owners’ perception of their websites and the content on these website. In this post, we will give our recommendations for the top five issues most websites have and probably do not know they have. Call-to-action on your homepage I’m »

Category: Technical SEO
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Feature highlight: Yoast SEO Premium redirect manager

3 June 2015 by Joost de Valk » - 15 Comments

Yoast_SEO_3.0_empty

One of the things we are understanding more and more, is that we have failed to explain why our Yoast SEO Premium plugin is awesome. Today, I’d like to tell you about the redirect manager that’s contained in it. First, let me show you this video: Redirect when you need to Yoast SEO Premium makes »

Categories: Technical SEO, WordPress
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Website maintenance: clean up old posts & pages

13 May 2015 by Joost de Valk » - 34 Comments

website maintenance: clean up old posts

When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should »

Category: Technical SEO
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Crawl efficiency: making Google’s crawl easier

8 May 2015 by Joost de Valk » - 18 Comments

Crawl_efficiency_FI

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend »

Category: Technical SEO
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Search Analytics in Google Search Console

6 May 2015 by Joost de Valk » - 23 Comments

8_Google_Webmaster_Tools_FI

Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their »

Categories: Analytics, Search news, Technical SEO
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The future of search

29 April 2015 by Joost de Valk » - 8 Comments

marcus-tandler-still

One of the speakers at our upcoming YoastCon is Marcus Tandler, one of my best friends in the industry. I met Marcus almost at the beginning of my career as an SEO consultant, we’ve since had fun at numerous conferences throughout the world, most notably SEOktoberfest, which Marcus organizes in his hometown Munich. I’m very proud that he’ll »

Category: Technical SEO
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Google’s “Mobilegeddon” is on its way

24 April 2015 by Joost de Valk » - 39 Comments

This was the week of the announced Google mobile update. The update has been dubbed “Mobilegeddon” in the SEO industry, but up until today, it wasn’t exactly living up to expectations. The idea though, is very simple: if your website isn’t deemed mobile friendly, it won’t rank as well in mobile search results (which, in itself, »

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Holistic SEO

22 April 2015 by Joost de Valk » - 9 Comments

Holistic_SEO_FI

Here at Yoast we try to combat the notion that SEO is just a trick. SEO is so much more. Over the years, social media has become more important as a method for discovering new content and products. Google changes its algorithm literally hundreds of times a year. It adapts to the changing influence of »

Category: Technical SEO
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Changing URLs in search results

17 April 2015 by Joost de Valk » - 132 Comments

google-rodin

April 2015, Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our Yoast SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website »

Category: Technical SEO
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How is your site’s SEO doing?

10 April 2015 by Thijs de Valk » - 23 Comments

Your_Site_SEO_FI

One question we get quite often in our website reviews is whether we can help people recover from the drop they noticed in their rankings or traffic. A lot of the times, this is a legitimate drop and people were actually in a bit of trouble. However, more often than not there wasn’t anything wrong with either »

Category: Technical SEO
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