It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. Work on your mobile SEO. For …Read: "Page speed as a ranking factor: what you need to know"
Technical SEO archives
You might have a lot of small sites which are topically related to each other. If you want to get more traffic to these sites, how do you achieve this? Do you have to bundle those sites to gain more traffic? And, what’s best for SEO if you want to run a new campaign? Set up a …Read: "Ask Yoast: One or multiple domains for campaigns?"
Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …Read: "Metadata and SEO part 3: social, internationalization and more"
If you own a blog for a long time, it could be that some of your old blog posts need to be updated or optimized. Every once in a while, you should go through your archive to check that. When you go through your archive pages, you might see posts with low quality content that you …Read: "Ask Yoast: Noindex posts that need an update?"
In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version …Read: "Metadata and SEO part 2: link rel metadata"
Let’s say you own the website http://www.some-example.com. At one point, you might like visitors to go to the non-www version instead of the www version of your domain. In addition to this, if you follow security best practices, you might want to switch from HTTP to HTTPS. What should you do if you want to make both these changes? You …Read: "Ask Yoast: Redirecting your site to non-www and HTTPS"
Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks. In this post, I’ll explain to you how …Read: "WordPress archive pages: the tutorial"
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …Read: "Local ranking factors that help your local business’ SEO"
Metadata is all the information about a page that you send to a search engine that isn’t visible to your visitors. There seems to be some misunderstanding about this, as most of the articles I read about SEO metadata seem to imply that it’s just the title, description, keywords and robots declaration in the <head> of …Read: "Metadata and SEO part 1: the head section"
If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate …Read: "Ask Yoast: Duplicate content issues on my shop?"
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