Technical SEO archives

Page speed as a ranking factor: what you need to know

4 April 2017 by Edwin Toonen - 33 Comments

It’s official: Google announced that page speed will be a ranking factor in its mobile-first index. But what does that mean? There’s no beating around the bush anymore: you should work on making your site as fast and accessible as possible. Don’t wait, do it now. I mean it. Work on your mobile SEO. For …

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Metadata and SEO part 3: social, internationalization and more

15 March 2017 by Michiel Heijmans

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. …

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metadata seo social media internationalization


Metadata and SEO part 2: link rel metadata

9 March 2017 by Michiel Heijmans - 4 Comments

In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version …

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metadata SEO link rel

Ask Yoast: Redirecting your site to non-www and HTTPS

7 March 2017 by Joost de Valk - 12 Comments

Let’s say you own the website http://www.some-example.com. At one point, you might like visitors to go to the non-www version instead of the www version of your domain. In addition to this, if you follow security best practices, you might want to switch from HTTP to HTTPS. What should you do if you want to make both these changes? You …

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Categories: Technical SEO, WordPress
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WordPress archive pages: the tutorial

3 March 2017 by Jimmy Comack - 9 Comments

Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks. In this post, I’ll explain to you how …

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category and tag pages

Local ranking factors that help your local business’ SEO

2 March 2017 by Michiel Heijmans - 13 Comments

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …

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Ask Yoast: Duplicate content issues on my shop?

22 February 2017 by Joost de Valk - 2 Comments

If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate …

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Ask Yoast category and product pages duplicate content issues


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