Technical SEO archives

Yoast Vlog: Mobilegeddon

15 December 2015 by Joost de Valk »

On April 22, 2015 “Mobilegeddon” took place. This update to Google’s search algorithm would favor mobile-friendly sites over other sites. So, when searching from a mobile device, sites optimized for mobile would rank higher. Developers and SEOs named it Mobilegeddon, because they thought it would really disrupt the mobile SEO landscape. But did it? In this video I explain what »

Category: Technical SEO
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Weekly SEO recap: don’t disavow the money!

11 December 2015 by Joost de Valk » - 3 Comments

Joost's weekly SEO Recap

This week was low on big news, and high on small tiny interesting tidbits, just how I personally like it most. The reason I like that most is that those tiny tidbits usually show you more about how Google and / or other search engines work than the big flashy news items. Let’s dive right »

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What happened to my rankings!?

9 December 2015 by Michiel Heijmans » - 10 Comments

seo tools

One of the most asked questions in our site reviews is “What happened to my rankings!?”. Although we have the possibility of using all kind of great tools to analyze your website, this questions remains one of the toughest ones to answer. Google isn’t always clear about why some sites rank better than others. In this article, »

Category: Technical SEO
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6 steps to a successful link building strategy

24 November 2015 by Marieke van de Rakt »

Link building is part of your growth strategy

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO »

Category: Technical SEO
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Weekly SEO Recap: Quality!

20 November 2015 by Joost de Valk » - 11 Comments

Joost's Weekly SEO Recap

This week we released version 3 of our Yoast SEO plugin. I can honestly say we’re very proud of this release. I’ll recap a bit on the release and there was one bit of news from Google I don’t want to withhold you: they released the search quality guidelines they give to their quality raters »

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Yoast SEO 3.0

18 November 2015 by Joost de Valk » - 342 Comments

Yoast SEO 3.0

We’ve just released Yoast SEO 3.0. This release includes real time content analysis, the “upgrade” of our snippet preview to a snippet editor, an upgrade to how we handle categories and tags and an integration with Onpage.org. And that’s just the headline features. Since the “creation” of Yoast SEO as a plugin, we’ve not done »

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Weekly SEO Recap: Google directions

13 November 2015 by Joost de Valk » - 8 Comments

Joost's Weekly SEO Recap

A couple of interesting small tidbits this week, that all together show the direction (Google) search is heading in. Let’s dive into this weeks news: Google bolding answers to questions Remember the Hummingbird update? Google worked on being able to parse questions better so it knew what you were searching for. This week, some people noticed »

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Weekly SEO recap: mobile friendly & snippets

6 November 2015 by Joost de Valk »

Joost's Weekly SEO Recap

We’re working hard on our upcoming Yoast SEO 3.0 release. Multiple focus keywords is slowly proving itself to me as probably the best thing we’ve ever made. It wasn’t the hottest week in search, which is probably a good thing as we’ve had plenty of those recently, but still there’s some stuff to report, ranging from app »

Category: Technical SEO
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How to properly delete a page from your site

26 October 2015 by Joost de Valk » - 13 Comments

deleting pages properly from your site

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be »

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Weekly SEO recap: Facebook search, Yahoo! & Google

23 October 2015 by Joost de Valk » - 3 Comments

Joost's Weekly SEO Recap

This was quite the week in terms of search engine events. Yahoo! & Google doing a deal, Bing losing a key person, Google in yet another lawsuit, etc. etc. etc. And while all that seemed so important Thursday afternoon as I was writing this post, Facebook dropped the bomb of improving its search dramatically. Let’s dive in! Yahoo! »

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