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Technical SEO archives

Google Tag Manager: an introduction

Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to …

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Google Tag Manager


Ask Yoast: Buy multiple Top Level Domains for SEO?

8 June 2017 by Joost de Valk - 7 Comments

When you’re starting a business, you probably want to launch a website too. So you have to register one domain or more. Let’s say you’re registering your brand name as a domain, which extensions or TLDs (Top Level Domains) should you pick? Brandname.com? Brandname.biz? Or perhaps brand name.vip? Does it matter for SEO? We’ll help …

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Category: Technical SEO
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Preventing your site from being indexed, the right way

5 June 2017 by Joost de Valk - 9 Comments

We’ve said it in 2009, and we’ll say it again: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result their site shows up in the search engines anyway. You know why it keeps amazing us? Because robots.txt …

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googlebot prevents your site being indexed


Meta keywords: why we don’t use them – and neither should you

17 May 2017 by Joost de Valk

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? Yet we still see site owners using meta keywords on their websites and, according to Google Trends, people are still searching for meta keywords, although there seem to be fewer queries than some years …

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meta keywords tag - don't use it

Block your site’s search result pages

Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal …

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block internal search pages

What is Google’s Knowledge Graph?

9 May 2017 by Edwin Toonen - 8 Comments

Google’s Knowledge Graph is hard to find, but its results are not. Take for instance that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card – contains relevant, context-specific information regarding your search, powered by …

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Rich snippets


Ask Yoast: Should you give a division a separate domain?

1 May 2017 by Joost de Valk - 8 Comments

A website of a larger company can often represent multiple areas of business, or divisions. If one division outgrows the others, or if expectations for one area are very high, the company might want to consider a separate website or domain. When this happens, what’s the best approach for SEO? Set up a new domain …

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Category: Technical SEO
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