SEOktoberfest 2010: looking forward to it!

Marcus just posted the trailer to SEOktoberfest 2010, and it’s going to be another awesome edition of this epic conference / party / network event. I wasn’t there last year (my daughter was about to be born, seems a valid excuse) but I’ll definitely be there this year! You’ve seen it scroll by if you…

Video SEO: A technical guide

Update 19-9-2012: I’ve released my own Video SEO plugin for WordPress. Check it out! As mentioned in a previous post, recently I have started playing with Video SEO, and found it to be a part of SEO I quite like. It’s a very technical trade so far, so apologies for all the code in the…

Video SEO and WordPress

Update: if you’re reading this, chances are you’re interested in our premium Video SEO plugin for WordPress! I’ve been testing a lot with video SEO lately, and I’ll be doing a whole lot more of that testing, as video SEO seems to be a nice area to play in. Now I noticed my buddy Mark…

W3C Validation: why you should care, and why not

Every once in a while I get an email about W3C validation. The people emailing me either point me at the fact that my own site doesn’t validate correctly (thank Facebook for most of that), or they ask me whether I think W3C Validation is important. Most of them ask even more specifically: whether I…

Small updates from me & my friends

I’ve got some small updates, from both myself, WordPress.org and some friends, including some very cool tutorials: The Salesforce plugin we released last week, WordPress to Lead, got so much attention that my head is still buzzing… It got featured on Mashable, TechCrunch and loads and loads more blogs and news sites. Very very cool…

Site Speed is now a Ranking Factor

Just wanted to jot down a quick blog post with my thoughts about two blog posts about speed. Matt Cutts has been writing both on his own blog and on the official Google Webmaster Central Blog to tell everyone what we knew was coming: site speed is now an official ranking factor. Now I want…

Optimizing for Rich “Jump To” Snippets

Back in September last year Google announced a new form of rich snippets: those with jump to links in them. They themselves used the example for this trans fat search result: Now I hadn’t paid too much attention to this new feature until we started testing a new search traffic monitoring tool we’ve built at…

DirJournal: a directory still worth submitting to

Back in the “old” days, we used to submit our sites to a couple hundred directories, and they’d rank like “instantly”. Those days are long gone, and with it most of the crappy directories that we used. Some directories survived though, and of them, Directory Journal, has asked me to do a sponsored review of…

Preventing your site from being indexed, the right way

It keeps amazing me that I keep seeing people use robots.txt files to prevent sites from being indexed and thus showing up in the search engines. You know why it keeps amazing me? Because robots.txt doesn’t actually do the latter, even though it does prevent your site from being indexed. Let’s go through some terms…