Technical SEO archives

Live website reviews: lessons learned

7 September 2015 by Michiel Heijmans »


Just the other day, I was at this local event where we did some live website reviews for small business owners. It’s always a lot of fun to experience live reactions to some of the statements we make. People start frowning, most of the times. In this post, I will share the things that caught »

Categories: Technical SEO, Usability & Conversion

Weekly SEO Recap: app interstitials, snippets & knowledge panel

4 September 2015 by Joost de Valk » - 15 Comments

Joost's Weekly SEO Recap

Next to Google getting a new logo, there was also actual news this week. Like… Google increased the height of its search box. Yes, really. Shocking, right? There’s more: Do you have app interstitials? Drop them. If you run a site that has an app interstitial, a popup asking the user to install your iPhone / Android »

Category: Technical SEO
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Yoast Academy presents: Basic SEO Training

2 September 2015 by Marieke van de Rakt » - 62 Comments


We are very excited to announce a brand new Yoast product. As of October 12, 2015 Yoast will start offering complete online SEO courses! Following such a training will teach you all about SEO and website optimization. We are currently finalizing our first training which is called Basic SEO. For now, we are thrilled to show »

Category: Technical SEO

Weekly SEO Recap: Alphabet, CTR and Local

28 August 2015 by Joost de Valk » - 9 Comments

Joost's weekly SEO recap

Having been away on holiday for 3 weeks, and not being able to write a recap last week yet, this is the first one in over a month. A lot has happened, but not all of it will directly impact your search environment, luckily, so let me cover 3 things that stood out for me: Google »

Category: Technical SEO
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Announcing: Yoast Academy

27 August 2015 by Marieke van de Rakt » - 30 Comments


In a few weeks, will get a major make-over! We are currently working on the last details of our redesign. Alongside our new appearance, we will also launch a new section on Yoast Academy. Yoast Academy will become the SEO library of It will become the place to be if you want »

Categories: Technical SEO, WordPress

SEO changes, and so do our site reviews

25 August 2015 by Michiel Heijmans »


Yoast has four main product lines. You all know our plugins, which are the main part of our business. We’ve also written three eBooks and developed a Basic SEO training. Besides that, we perform website reviews on a daily basis!   All four product lines are related: they’re all about optimizing your website for both Google »

Category: Technical SEO

Headings and why you should use them

18 August 2015 by Michiel Heijmans » - 33 Comments

why heading use is important

This post just had to be written. Somehow we have a chapter about Headings in all (!) our site reviews. Usually the website owner can’t change a single thing about the heading setup of the website, as he is unwilling or just lacks the knowledge to change the theme of the website. But headings do matter. There »

Categories: Content SEO, Technical SEO
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Website maintenance: 404 error pages

7 August 2015 by Joost de Valk » - 29 Comments

If your website means anything for your business, you should not forget to schedule time to do maintenance on it. Therefore we regularly write about the things you should do to keep your site in shape. In this post we’ll write about the most basic of all: checking for 404 error pages. Note: this post does not cover how to »

Categories: Analytics, Technical SEO
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Don’t block your CSS and JS files

29 July 2015 by Thijs de Valk » - 104 Comments

you should not block your CSS and JS files

Yesterday, we got a question on Facebook that made me feel the need to respond publicly: Are you guys going to have a fix for the Google Bot issue that came up today? For every site I have using Yoast for my sitemap I got this error from Google Webmaster Tools today: “Googlebot cannot access CSS »

Category: Technical SEO

Yoast SEO 2.3

21 July 2015 by Joost de Valk » - 98 Comments


We’ve just released a major release of Yoast SEO, bringing it up to version 2.3. This new version of Yoast SEO helps you optimize your site and keep it optimized. It shows errors straight from Google’s Search Console, and points you at posts that need work. But first of all, we’ve changed the name! WordPress SEO »

Categories: Technical SEO, WordPress