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Technical SEO archives


Ask Yoast Case study: SEO for architects

13 July 2017 by Meike Hendriks - 11 Comments

In our Ask Yoast case studies we give SEO advice for websites in a specific market or industry. This time: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as …

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seo for architects

Moving your website to HTTPS / SSL: tips and tricks

12 July 2017 by Jimmy Comack - 26 Comments

In 2014, we decided to switch over to the (now) commonly-used HTTPS to encrypt sensitive data that’s being sent across our website. This post describes some useful tips based on our own experiences that might come in handy if you’re considering switching.  A little backstory Back in 2014 HTTPS became a hot-topic after the Heartbleed …

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Category: Technical SEO
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moving your website to HTTPS

SEO for a new website: the very first things to do

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. …

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seo for a new website - first things to do

Adding JSON-LD structured data with Google Tag Manager

You’ve probably heard us talk a lot about structured data, Schema.org and JSON-LD. Schema structured data on your site can result in highlighted search results. In this article, we’ll show you how to implement structured data using the JSON-LD Schema.org markup on the pages of your site. Here, we’ll take a closer look at how …

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JSON-LD for your website

New online SEO training: Structured data

If you want your search results to stand out from your competition’s, you’ll need rich snippets. You’ll want to pimp your results with 5 star reviews, stock information or location, for example. To get a rich snippet, you have to learn to implement structured data. Our latest SEO course will teach you exactly how to …

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structured data training


Ask Yoast: Use a 302 or 307 redirect?

26 June 2017 by Joost de Valk - 1 Comment

Redirects serve multiple purposes. For every occasion, there’s a specific redirect that works best. Some redirects seem quite similar though, for instance, the 302 or 307 redirect. You can both use them to temporarily point users to another URL. So we’re not surprised some people wonder what’s the exact difference. Let’s clarify this here! WordPress …

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Category: Technical SEO
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Coming soon: Structured data training!

Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? This Thursday, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this …

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structured data training

What is an XML sitemap and why should you have one?

20 June 2017 by Meike Hendriks - 23 Comments

A good XML sitemap is a roadmap to all important pages of a website. This roadmap guides Google to all main content on a website. Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless. …

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xml sitemaps do you need them


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