General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

Bing Webmaster Tools: Diagnostics & Tools

10 March 2015 by Michiel Heijmans » - 2 Comments

Bing Webmaster Tools provides a number of tools to analyze your website. Somehow, they managed to squeeze these into one page in Bing Webmaster Tools as the dashboard page for the section Diagnostics & Tools. Fortunately, all tools also have a separate page… In this post, we will go over all tools and tell you how »

Category: General SEO

Bing Webmaster Tools: Reports and Data

6 March 2015 by Michiel Heijmans » - 2 Comments

In this second Bing Webmaster Tools post in our series on Webmaster Tools, the focus is on reporting. We’ll be going over a number of pages, and try to explain what information is available and how this can help you improve your website. Or get new insights about your audience, of course. This section is »

Category: General SEO

Bing Webmaster Tools: Configure My Site

4 March 2015 by Thijs de Valk » - 9 Comments

We recently did a series about Google Webmaster Tools  (now known as Google Search Console). So we thought it was time to do a series about Bing Webmaster Tools as well. Bing isn’t that big in The Netherlands, or Europe, for that matter, but it still holds some ground in the US. The most important reason, »

Category: General SEO

Use hreflang for multilingual websites

25 February 2015 by Michiel Heijmans » - 26 Comments

The hreflang tag is used to tell Google and other search engines the language used on a specific page on your website. Search engines use the hreflang tag to ‘redirect’ the visitor to the page in the right language. Hreflang is also referred to as rel=”alternate” hreflang=”x”. When I was discussing post subjects with our site »

Category: General SEO

Photography SEO

18 February 2015 by Michiel Heijmans » - 30 Comments

Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: In galleries, do you have any suggestions about what the ALT text should look like? The main concern is that we don’t want to be perceived as keyword spamming; using the same keyword in all the »

Category: General SEO

rel=canonical • What it is and how (not) to use it

12 February 2015 by Joost de Valk » - 28 Comments

canonical urls as a solution for duplicate content

In February 2009, six years to the day from when this is published, Google, Bing and Yahoo! introduced the rel=canonical link element (Matt’s post is probably the easiest reading). While the idea is simple, the specifics of how to use it turn out to be complex. The basic premise is: if you have several similar »

Categories: Content SEO, General SEO

Google Webmaster Tools: Crawl

10 February 2015 by Michiel Heijmans » - 27 Comments

The section in Google Webmaster Tools that works most closely with our WordPress SEO Premium plugin, is the Crawl section. In our premium plugin, you’ll find a Webmaster Tools section, that lists all pages Google somehow did not find on your website. You can easily import these into the plugin and redirect the ones that »

Category: General SEO

WordPress robots.txt Example

5 February 2015 by Joost de Valk » - 36 Comments

WordPress Robots.txt suggestions by Yoast

The robots.txt file is a very powerful file if you’re working on a site’s SEO, but one that also has to be used with care. It allows you to deny search engines access to certain files and folders, but that’s very often not what you want to do. Over the years, especially Google changed a lot in how »

Category: General SEO

Google Webmaster Tools: Google Index

4 February 2015 by Thijs de Valk » - 24 Comments

This is already the third post in our Google Webmaster Tools series. Last week we’ve written about the Search Appearance section and the Search Traffic section of Google Webmaster Tools. So if you jumped in here, and want to start at the beginning, please read those posts first. Today we’ll be going into the Google »

Category: General SEO

Google Webmaster Tools: Search Traffic

28 January 2015 by Michiel Heijmans » - 26 Comments

Following Thijs’ article on Search Appearance in Google Webmaster Tools, I wanted to talk to you today about the second section: Search Traffic. Although the common thread is search traffic, the subsection deal with a lot of different topics like search queries and links. In this article, we will explain all that can be found in these »

Category: General SEO

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