General SEO archives

Weekly SEO Recap: Panda U-Turns and new Bing tools

11 September 2015 by Joost de Valk » - 8 Comments

Joost's weekly SEO recap

New iPhones! Search news? Oh right… So… About that search news. Panda’s making U-turns, Yandex penalizing sites for selling links, Bing offering new keyword tools and more! What happened to Panda? Google announced a Panda 4.2 update that’d “very slowly” roll out a while back, we covered that. It seems as though, according to this post by »

Category: General SEO
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Yoast SEO… for Drupal

9 September 2015 by Joost de Valk » - 28 Comments

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Today I’m proud to announce the first step in Yoast SEO going cross-platform. We’ll release the first version of Yoast SEO for Drupal on September 23, 2015. This brings the core functionality of Yoast SEO to the users of Drupal 7. This core functionality includes management and optimization of content and meta data (like titles and »

Category: General SEO
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Live website reviews: lessons learned

7 September 2015 by Michiel Heijmans » - 12 Comments

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Just the other day, I was at this local event where we did some live website reviews for small business owners. It’s always a lot of fun to experience live reactions to some of the statements we make. People start frowning, most of the times. In this post, I will share the things that caught »

Categories: General SEO, Usability & Conversion
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Weekly SEO Recap: app interstitials, snippets & knowledge panel

4 September 2015 by Joost de Valk » - 15 Comments

Joost's Weekly SEO Recap

Next to Google getting a new logo, there was also actual news this week. Like… Google increased the height of its search box. Yes, really. Shocking, right? There’s more: Do you have app interstitials? Drop them. If you run a site that has an app interstitial, a popup asking the user to install your iPhone / Android »

Category: General SEO
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Yoast Academy presents: Basic SEO Training

2 September 2015 by Marieke van de Rakt » - 62 Comments

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We are very excited to announce a brand new Yoast product. As of October 12, 2015 Yoast will start offering complete online SEO courses! Following such a training will teach you all about SEO and website optimization. We are currently finalizing our first training which is called Basic SEO. For now, we are thrilled to show »

Category: General SEO
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Weekly SEO Recap: Alphabet, CTR and Local

28 August 2015 by Joost de Valk » - 9 Comments

Joost's weekly SEO recap

Having been away on holiday for 3 weeks, and not being able to write a recap last week yet, this is the first one in over a month. A lot has happened, but not all of it will directly impact your search environment, luckily, so let me cover 3 things that stood out for me: Google »

Category: General SEO
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Announcing: Yoast Academy

27 August 2015 by Marieke van de Rakt » - 30 Comments

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In a few weeks, Yoast.com will get a major make-over! We are currently working on the last details of our redesign. Alongside our new appearance, we will also launch a new section on Yoast.com: Yoast Academy. Yoast Academy will become the SEO library of Yoast.com. It will become the place to be if you want »

Categories: General SEO, WordPress
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SEO changes, and so do our site reviews

25 August 2015 by Michiel Heijmans » - 9 Comments

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Yoast has four main product lines. You all know our plugins, which are the main part of our business. We’ve also written three eBooks and developed a Basic SEO training. Besides that, we perform website reviews on a daily basis!   All four product lines are related: they’re all about optimizing your website for both Google »

Category: General SEO
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Headings and why you should use them

18 August 2015 by Michiel Heijmans » - 33 Comments

why heading use is important

This post just had to be written. Somehow we have a chapter about Headings in all (!) our site reviews. Usually the website owner can’t change a single thing about the heading setup of the website, as he is unwilling or just lacks the knowledge to change the theme of the website. But headings do matter. There »

Category: General SEO
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Website maintenance: 404 error pages

7 August 2015 by Joost de Valk » - 29 Comments

checking and fixing 404 error pages

If your website means anything for your business, you should regularly schedule time to do maintenance on it. This post will be the first of a series on website maintenance. The series is intended as a guide to things you should check while doing maintenance. We start of with the most basic of all: checking for 404 »

Categories: Analytics, General SEO
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