General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.


Weekly SEO Recap: Alphabet, CTR and Local

28 August 2015 by Joost de Valk » - 9 Comments

Joost's weekly SEO recap

Having been away on holiday for 3 weeks, and not being able to write a recap last week yet, this is the first one in over a month. A lot has happened, but not all of it will directly impact your search environment, luckily, so let me cover 3 things that stood out for me: Google »

Category: General SEO

Announcing: Yoast Academy

27 August 2015 by Marieke van de Rakt » - 30 Comments

yoast_academy_logo_rgb

In a few weeks, Yoast.com will get a major make-over! We are currently working on the last details of our redesign. Alongside our new appearance, we will also launch a new section on Yoast.com: Yoast Academy. Yoast Academy will become the SEO library of Yoast.com. It will become the place to be if you want »

Categories: General SEO, WordPress

SEO changes, and so do our site reviews

25 August 2015 by Michiel Heijmans » - 9 Comments

nopadding

Yoast has four main product lines. You all know our plugins, which are the main part of our business. We’ve also written three eBooks and developed a Basic SEO training. Besides that, we perform website reviews on a daily basis! All four product lines are related: they’re all about optimizing your website for both Google and »

Category: General SEO

Headings and why you should use them

18 August 2015 by Michiel Heijmans » - 33 Comments

use headings

This post just had to be written. Somehow we have a chapter about Headings in all (!) our site reviews. Usually the website owner can’t change a single thing about the heading setup of the website, as he is unwilling or just lacks the knowledge to change the theme of the website. But headings do matter. There »

Category: General SEO

Website Maintenance: 404 error pages

7 August 2015 by Joost de Valk » - 29 Comments

checking and fixing 404 error pages

If your website means anything for your business, you should regularly schedule time to do maintenance on it. This post will be the first of a series on website maintenance. The series is intended as a guide to things you should check while doing maintenance. We start of with the most basic of all: checking for 404 »

Categories: Analytics, General SEO

Don’t block your CSS and JS files

29 July 2015 by Thijs de Valk » - 104 Comments

you should not block your CSS and JS files

Yesterday, we got a question on Facebook that made me feel the need to respond publicly: Are you guys going to have a fix for the Google Bot issue that came up today? For every site I have using Yoast for my sitemap I got this error from Google Webmaster Tools today: “Googlebot cannot access CSS »

Category: General SEO

Weekly SEO Recap: Google Panda 4.2

24 July 2015 by Joost de Valk » - 13 Comments

Joost's weekly SEO recap

First things first: I type this as I’m getting ready for a holiday, so the next weekly SEO recap will be on August 21st. Luckily, Google released Panda this week, so I can cover it now. And there’s more, including a statement by Google about the new top level domains. Let’s dive in: Google Panda 4.2 Google has »

Category: General SEO

Yoast SEO 2.3

21 July 2015 by Joost de Valk » - 98 Comments

FB_Yoast_SEO_2_3_1200x628

We’ve just released a major release of Yoast SEO, bringing it up to version 2.3. This new version of Yoast SEO helps you optimize your site and keep it optimized. It shows errors straight from Google’s Search Console, and points you at posts that need work. But first of all, we’ve changed the name! WordPress SEO »

Categories: General SEO, WordPress

Weekly SEO Recap: Newsflash!

17 July 2015 by Joost de Valk » - 8 Comments

Joost's weekly SEO recap

I’m a bit feisty this week. I apologize upfront. We’ve been doing tons of website reviews after last month’s sale and it had me quite busy. But there’s good news this week if you’re looking for a job as an SEO: here’s your chance! Google is hiring one. SEO’s all over the web had fun with »

Category: General SEO

Consistent branding increases click through rate in Google

14 July 2015 by Michiel Heijmans » - 11 Comments

Consistent branding increases click through rate in Google

Last week, Thijs wrote a post on headings and taglines. Following that post, I’d like to elaborate a bit on focus, but now related to your branding. In this post, I’ll tell you my point of view on how to incorporate consistent branding in your website and how this can contribute to improving your click »

Category: General SEO


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