Technical SEO archives

Adding JSON-LD structured data with Google Tag Manager

You’ve probably heard us talk a lot about structured data, and JSON-LD. Schema structured data on your site can result in highlighted search results. In this article, we’ll show you how to implement structured data using the JSON-LD markup on the pages of your site. Here, we’ll take a closer look at how …

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JSON-LD for your website

New online SEO training: Structured data

29 June 2017 by Marieke van de Rakt - 19 Comments

If you want your search results to stand out from your competition’s, you’ll need rich snippets. You’ll want to pimp your results with 5 star reviews, stock information or location, for example. To get a rich snippet, you have to learn to implement structured data. Our latest SEO course will teach you exactly how to …

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structured data training

SEO basics: What are rich snippets?

28 June 2017 by Marieke van de Rakt - 18 Comments

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get …

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Rich snippets

Ask Yoast: Use a 302 or 307 redirect?

26 June 2017 by Joost de Valk - 1 Comment

Redirects serve multiple purposes. For every occasion there’s a specific redirect that works best. Some redirects seem quite similar though, for instance, the 302 or 307 redirect. You can both use them to temporarily point users to another URL. So we’re not surprised some people wonder what’s the exact difference. Let’s clarify this here! WordPress …

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Category: Technical SEO
302 or 307 redirect

Coming soon: Structured data training!

22 June 2017 by Marieke van de Rakt - 4 Comments

Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? This Thursday, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this …

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structured data training

What is an XML sitemap and why should you have one?

20 June 2017 by Meike Hendriks - 23 Comments

A good XML sitemap is a roadmap to all important pages of a website. This roadmap guides Google to all main content on a website. Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless. …

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xml sitemaps do you need them

Google Tag Manager: an introduction

Perhaps you’ve heard about it: Google Tag Manager. Google introduced this tool 5 years ago, a tool that would make marketers less dependent on developers and that would, therefore, speed up your marketing process. Google Tag Manager has evolved over the years becoming a more complete and easy to use tool. Here I want to …

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Google Tag Manager

SEO basics: What is structured data?

12 June 2017 by Marieke van de Rakt - 13 Comments

You might have heard about structured data, and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO?  For all of you who don’t know what structured data is: this post will make it clear to you! Increase …

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what is structured data and

Ask Yoast: Buy multiple Top Level Domains for SEO?

8 June 2017 by Joost de Valk - 7 Comments

When you’re starting a business, you probably want to launch a website too. So you have to register one domain or more. Let’s say you’re registering your brandname as a domain, which extensions or TLDs (Top Level Domains) should you pick? Or perhaps Does it matter for SEO? We’ll help you make …

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Category: Technical SEO
Ask Yoast: multiple extensions of a domain

Preventing your site from being indexed, the right way

5 June 2017 by Joost de Valk - 9 Comments

We’ve said it in 2009, and we’ll say it again: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result their site shows up in the search engines anyway. You know why it keeps amazing us? Because robots.txt …

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googlebot prevent your site being indexed

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