Technical SEO archives

6 steps to a successful link building strategy

24 November 2015 by Marieke van de Rakt »

Link building is part of your growth strategy

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO »

Category: Technical SEO
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Weekly SEO Recap: Quality!

20 November 2015 by Joost de Valk » - 11 Comments

Joost's Weekly SEO Recap

This week we released version 3 of our Yoast SEO plugin. I can honestly say we’re very proud of this release. I’ll recap a bit on the release and there was one bit of news from Google I don’t want to withhold you: they released the search quality guidelines they give to their quality raters »

Category: Technical SEO
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Yoast SEO 3.0

18 November 2015 by Joost de Valk » - 342 Comments

Yoast SEO 3.0

We’ve just released Yoast SEO 3.0. This release includes real time content analysis, the “upgrade” of our snippet preview to a snippet editor, an upgrade to how we handle categories and tags and an integration with Onpage.org. And that’s just the headline features. Since the “creation” of Yoast SEO as a plugin, we’ve not done »

Category: Technical SEO
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Weekly SEO Recap: Google directions

13 November 2015 by Joost de Valk » - 8 Comments

Joost's Weekly SEO Recap

A couple of interesting small tidbits this week, that all together show the direction (Google) search is heading in. Let’s dive into this weeks news: Google bolding answers to questions Remember the Hummingbird update? Google worked on being able to parse questions better so it knew what you were searching for. This week, some people noticed »

Category: Technical SEO
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Weekly SEO recap: mobile friendly & snippets

6 November 2015 by Joost de Valk »

Joost's Weekly SEO Recap

We’re working hard on our upcoming Yoast SEO 3.0 release. Multiple focus keywords is slowly proving itself to me as probably the best thing we’ve ever made. It wasn’t the hottest week in search, which is probably a good thing as we’ve had plenty of those recently, but still there’s some stuff to report, ranging from app »

Category: Technical SEO
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How to properly delete a page from your site

26 October 2015 by Joost de Valk » - 13 Comments

deleting pages properly from your site

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be »

Category: Technical SEO
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Weekly SEO recap: Facebook search, Yahoo! & Google

23 October 2015 by Joost de Valk » - 3 Comments

Joost's Weekly SEO Recap

This was quite the week in terms of search engine events. Yahoo! & Google doing a deal, Bing losing a key person, Google in yet another lawsuit, etc. etc. etc. And while all that seemed so important Thursday afternoon as I was writing this post, Facebook dropped the bomb of improving its search dramatically. Let’s dive in! Yahoo! »

Category: Technical SEO
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Image SEO: alt tag and title tag optimization

20 October 2015 by Joost de Valk »

Good alt text or alt tags improve accessibility of your site

You include images in your articles to get people to read your text. Well-chosen images also strengthen your message. You shouldn’t forget to give those images good alt attributes: alt tags and title tags strengthen the message towards search engine spiders and improve the accessibility of your website. In this post I’ll explain all about alt »

Category: Technical SEO
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Link building from a holistic SEO perspective

19 October 2015 by Marieke van de Rakt » - 16 Comments

illustration of link building as part of holistic seo

At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. That »

Category: Technical SEO
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Basic SEO Training of Yoast Academy available now!

12 October 2015 by Marieke van de Rakt » - 12 Comments

Basic SEO Training

We are extremely proud to present to you our Basic SEO training! Make sure to watch our video in order to grasp what the Basic SEO training is about. Buy the Basic SEO training with a $50 discount throughout October 2015 for only $249. Or, you can watch the video and read a bit more: The Basic »

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