Technical SEO archives

Crawl budget optimization

5 July 2016 by Joost de Valk » - 3 Comments

crawl budget

What is a crawl budget? Crawl budget is the number of pages Google will crawl on your site on any given day. This number varies slightly from day to day, but overall it’s relatively stable. The number of pages Google crawls, your “budget”, is generally determined by the size of your site, the “health” of your »

Category: Technical SEO
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DIY: Duplicate content check

22 June 2016 by Michiel Heijmans » - 10 Comments

Duplicate content might confuse Google. If your content is on multiple pages on your or other websites, Google won’t know what to rank first. Prevent duplicate content as much as possible. Perform a duplicate content check every now and then to find copied content. In the Advanced > RSS section of our Yoast SEO plugin, »

Categories: Content SEO, Technical SEO
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DIY: Optimize your browser cache

20 June 2016 by Michiel Heijmans » - 21 Comments

Browser caching is the way a browser stores files from your website on a local computer. Browser caching makes sure all files load without unnecessary server connections, which is much faster. In this article, we’ll tell you how to check if that browser cache works and how to optimize it in WordPress. We’ll tell you how we approach »

Categories: Technical SEO, WordPress
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Ask Yoast: www and duplicate content

3 June 2016 by Joost de Valk » - 6 Comments

Ask Yoast AMP for small business owners

If content on different urls is the same, search engines don’t know which url to show in the search results. We call this a duplicate content issue. And it can hurt your rankings! Unfortunately it happens more often than you’d think. Did you, for instance, ever think about the consequences of www or non www versions »

Categories: Content SEO, Technical SEO
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WordPress Security

24 May 2016 by Michiel Heijmans »

wordpress security must read article by yoast

WordPress security has always been food for thought. Even though most of the latest updates (including WordPress 4.5.2) deal with WordPress security issues, there is still a lot that can be done to improve that security, even by the less tech-savvy of us. In this article, I’d like to enumerate some suggestions on how to improve security on »

Categories: Technical SEO, WordPress
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robots.txt: the ultimate guide

17 May 2016 by Joost de Valk » - 5 Comments

noindex a post with meta robots noindex

The robots.txt file is one of the primary ways of telling a search engine where it can and can’t go on your website. All major search engines support the basic functionality it offers. There are some extra rules that are used by a few search engines which can be useful too. This guide covers all »

Category: Technical SEO
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Ask Yoast: should I never buy links?

13 May 2016 by Joost de Valk » - 5 Comments

Ask Yoast AMP for small business owners

We understand that, at times, you might be tempted to buy links. Who doesn’t want to start ranking quickly? And, would it really harm your site, even if it’s from a “trustworthy” link selling site? Watch this video and know why you should never buy links! Why you should never buy links Can’t watch the »

Category: Technical SEO
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rel=canonical: the ultimate guide

10 May 2016 by Joost de Valk » - 38 Comments

canonical urls as a solution for duplicate content

A canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Sometimes you have products or content that is accessible under multiple URLs, or even on multiple websites. Using a canonical URL (an HTML link tag with attribute rel=canonical) these can exist without harming your rankings. What »

Categories: Content SEO, Technical SEO
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WordPress robots.txt example for great SEO

26 April 2016 by Joost de Valk »

noindex a post with meta robots noindex

The robots.txt file is a very powerful file if you’re working on a site’s SEO. At the same time, it also has to be used with care. It allows you to deny search engines access to certain files and folders, but that’s very often not what you want to do. Over the years, especially Google changed »

Categories: Technical SEO, WordPress
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Ask Yoast: page tabs and SEO

18 April 2016 by Joost de Valk » - 3 Comments

Ask Yoast AMP for small business owners

Welcome to another Ask Yoast! This time we’ll take a question from Gary Cannon (Home España). He asks: “What’s your opinion on SEO and using page tabs? Should each tab have an SEO text or just the first tab?” Should you really use tabs? Check out our video or read the answer below! Ask Yoast transcript Well, in »

Category: Technical SEO
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