Bing Webmaster Tools: Configure My Site

We recently did a series about Google Webmaster Tools  (now known as Google Search Console). So we thought it was time to do a series about Bing Webmaster Tools as well. Bing isn’t that big in The Netherlands, or Europe, for that matter, but it still holds some ground in the US. The most important reason,…

Use hreflang for multilingual websites

The hreflang tag is used to tell Google and other search engines the language used on a specific page on your website. Search engines use the hreflang tag to ‘redirect’ the visitor to the page in the right language. Hreflang is also referred to as rel=”alternate” hreflang=”x”. When I was discussing post subjects with our site…

Photography SEO

Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: In galleries, do you have any suggestions about what the ALT text should look like? The main concern is that we don’t want to be perceived as keyword spamming; using the same keyword in all the…

rel=canonical • What it is and how (not) to use it

In February 2009, six years to the day from when this is published, Google, Bing and Yahoo! introduced the rel=canonical link element (Matt’s post is probably the easiest reading). While the idea is simple, the specifics of how to use it turn out to be complex. The basic premise is: if you have several similar…

Google Webmaster Tools: Crawl

The section in Google Webmaster Tools that works most closely with our WordPress SEO Premium plugin, is the Crawl section. In our premium plugin, you’ll find a Webmaster Tools section, that lists all pages Google somehow did not find on your website. You can easily import these into the plugin and redirect the ones that…

WordPress robots.txt Example

The robots.txt file is a very powerful file if you’re working on a site’s SEO, but one that also has to be used with care. It allows you to deny search engines access to certain files and folders, but that’s very often not what you want to do. Over the years, especially Google changed a lot in how…

Google Webmaster Tools: Google Index

This is already the third post in our Google Webmaster Tools series. Last week we’ve written about the Search Appearance section and the Search Traffic section of Google Webmaster Tools. So if you jumped in here, and want to start at the beginning, please read those posts first. Today we’ll be going into the Google…

Our second eBook: Content SEO

After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke…

Google Webmaster Tools: Search Traffic

Following Thijs’ article on Search Appearance in Google Webmaster Tools, I wanted to talk to you today about the second section: Search Traffic. Although the common thread is search traffic, the subsection deal with a lot of different topics like search queries and links. In this article, we will explain all that can be found in these…

Google Webmaster Tools: Search Appearance

There are a lot of ways to check how your website’s doing these days. The most common one people use is probably Google Analytics. Google Analytics is definitely a great tool for monitoring your site. However, since the ‘not provided’ development, it’s become pretty hard to monitor your SEO efforts. And unfortunately, most tools that…