General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

Weekly SEO Recap: Google tests & oDesk becomes Upwork

26 June 2015 by Joost de Valk » - 11 Comments

Joost's weekly SEO recap

Coming to you from warm & very sunny Seville, where I’m currently attending WordCamp Europe along with some colleagues, this is another weeks SEO recap! There was some nice news about Google tests that came out this week that I’d love to share with you. Also, a case study on a project I was actually involved in »

Category: General SEO

Weekly SEO Recap: Google & HTTPS, Bing no longer nice

19 June 2015 by Joost de Valk » - 24 Comments

Joost's weekly SEO recap

An interesting week this one, including an update that seems to have quite a bit of impact. There are also some nice new features in Google Trends, possible labels for slow loading sites and some more annoying news about Bing and keywords. A Google update It wasn’t Panda, it wasn’t Penguin, though both are still “to come”, but »

Category: General SEO

What our website reviews can do for you

17 June 2015 by Thijs de Valk » - 8 Comments

“Can you make us rank #1 for our keyword?” “How much more traffic can you promise us?” “Can you make us rank higher, and if so, what spot?” These are just a few examples of questions I’ve gotten from people interested in our Website Reviews in the last 2 weeks. Unfortunately, SEO doesn’t work this »

Category: General SEO

Weekly SEO Recap: Apple & Mobilegeddon

13 June 2015 by Joost de Valk » - 5 Comments

Joost's Weekly SEO Recap

News comes in weird bumps sometimes. While last week was filled to the brim with search news, this week it’s incredibly slow. There was a lot of news out of Apple though, and some of it touches on search and online enough that it warrants discussing it here. Apple news Ad blocking In iOS9, Apple will let »

Category: General SEO

WordPress SEO 2.2

10 June 2015 by Joost de Valk » - 32 Comments


Both WordPress SEO Premium and the free version of WordPress SEO have been updated to version 2.2. This new release brings quite a few changes and some nice new additions. We’ll explain the changes in this post. Security fixes This release contains a fix for a potential XSS issue in the admin, specifically the snippet preview. It was caused by issues »

Categories: General SEO, WordPress

Weekly SEO recap: Panda, Penguin, Mobilegeddon

5 June 2015 by Joost de Valk » - 12 Comments

Joost's Weekly SEO Recap

We’ve decided that we’re going to turn my “somewhat” regular recent posts on changes in the Search and SEO world into a weekly SEO recap. It’ll run on Friday most of the time, so you know when to expect it. This week was absolutely packed with search news, so let’s dive right in. The Headlines News from SMX »

Category: General SEO

Five things you are doing wrong

4 June 2015 by Michiel Heijmans » - 7 Comments

The more reviews we do, the more we feel there is a serious problem with the website owners’ perception of their websites and the content on these website. In this post, we will give our recommendations for the top five issues most websites have and probably do not know they have. Call-to-action on your homepage I’m »

Category: General SEO

Feature highlight: WP SEO Premium redirect manager

3 June 2015 by Joost de Valk » - 15 Comments


One of the things we are understanding more and more, is that we have failed to explain why our WordPress SEO Premium plugin is awesome. Today, I’d like to tell you about the redirect manager that’s contained in it. First, let me show you this video: This is one of the 13 videos that you »

Categories: General SEO, WordPress

Phantom Quality Panda and Google Search Console

22 May 2015 by Michiel Heijmans » - 22 Comments

At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might »

Category: General SEO

Website Maintenance: clean up old posts & pages

13 May 2015 by Joost de Valk » - 34 Comments

website maintenance: clean up old posts

When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should »

Category: General SEO

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