It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off …Read: "Yoast Academy: Teach yourself SEO"
Technical SEO archives
Do you want to make sure your site outranks your competition? Then you should learn the ins and outs of SEO and become an SEO expert yourself. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. After all, you yourself are the very best expert …Read: "How to become an SEO expert"
It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll …Read: "Ask Yoast: Breadcrumbs for products in multiple categories"
In WordPress, content can be grouped using categories and tags by default. WordPress calls these groups taxonomies. When you are serious about your content and have a lot of it, it will pay off to create other groups as well. By creating these custom taxonomies, you’re making your life as a content writer easier. More importantly, you’ll …Read: "What are custom taxonomies in WordPress?"
Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to …Read: "Ask Yoast case study: SEO for local businesses"
With our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. …Read: "Ask Yoast case study: SEO for a quality brand"
This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website …Read: "Ranking your local business part 3: Website optimization"
This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google. Owners can also engage with existing and potential customers across Google’s properties. After …Read: "Ranking your local business part 2: Google My Business"
Previously, we published an interview with local SEO expert David Mihm on our SEO blog. As a lot of you liked this interview, David and Yoast decided to join forces and publish a series of posts about local SEO. In this series, David will go over the various aspects that contribute to your local rankings. …Read: "Ranking your local business part 1: Introduction"
As an SEO or site owner, you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you are going to have to redirect your URLs. You have to tell search engine robots that there has been a change in your URLs and that …Read: "Which redirect should I use?"
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