Link Building 101

Most people understand by now that links have a very real influence on rankings in search engines. How it works and in which ways a link can influence your ranking is often unclear though, resulting in many myths. This link building 101 tries to explain the basics of link building and to refute some of…

Intelligent Site Structure for better SEO

Search engines are still one of the most important traffic drivers to sites these days, which is why Search Engine Optimization (SEO) is incredibly important. While SEO is often thought to be just a set of some technical tricks – and as a professional SEO, I confess to spending a lot of time with clients…

HTML Sitemap for WordPress

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. There’s plenty of plugins out there…

Video: Making sure your content is found

So as you might now, I was in Sofia in October 2010 for WordCamp Bulgaria, last week the presentation I gave there was put on WordPress.tv, so now all of you can enjoy it. It covers SEO and how being remarkable is important for proper SEO. The presentation is titled: Making sure your content is…

SEO Royale: conference + party in Amsterdam

There’s nothing like a small conference and party with a bunch of SEO rockstars, with so few people around that you’ll get the chance to really go in-depth on your topic. I’ve learned this myself while attending the fabulous SEOktoberfest, by far the most valuable conference I go to each year. It’s small and has…

One more time: Selling links? Don’t be Stupid.

I’m going to say this one more time (that’s a lie, considering how stupid people have been at this, I’m probably gonna repeat it over and over again): when you sell links, nofollow them. If you don’t, you run the risk of being banned. If you knowingly run that risk, don’t be stupid and don’t…

The complete guide to duplicate content

In doing my work as an SEO, I constantly encounter people who do not “get” the concept of duplicate content. It’s as old as the search engines themselves, and SEO’s have been fixing it since day one, but we apparently still need to do more about it. That’s why I decided to take some time…

BlogPress SEO Plugin: Spam!

Let me tell you why I consider BlogPress SEO to be spam and why I think no one should ever use it. Every other week, I’ll get an email from people asking me to review their plugin. I like doing that, and sometimes I’ll even mention a plugin that gets emailed to me in a…

Sponsored review: SEO Rank Analysis with Authority Labs

As you all know, the first link on a Google search page has, on average, a 40% click through rate.  Another 50%+ of the clicks go to the subsequent links on the page, with remaining clicks being scattered over subsequent pages. Most people will, in fact, search for another term rather than clicking through to…