Technical SEO archives

How to properly delete a page from your site

26 October 2015 by Joost de Valk » - 13 Comments

deleting pages properly from your site

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be »

Category: Technical SEO
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Weekly SEO recap: Facebook search, Yahoo! & Google

23 October 2015 by Joost de Valk » - 3 Comments

Joost's Weekly SEO Recap

This was quite the week in terms of search engine events. Yahoo! & Google doing a deal, Bing losing a key person, Google in yet another lawsuit, etc. etc. etc. And while all that seemed so important Thursday afternoon as I was writing this post, Facebook dropped the bomb of improving its search dramatically. Let’s dive in! Yahoo! »

Category: Technical SEO
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Image SEO: alt tag and title tag optimization

20 October 2015 by Joost de Valk » - 13 Comments

Good alt text or alt tags improve accessibility of your site

You include images in your articles to get people to read your text. Well-chosen images also strengthen your message. You shouldn’t forget to give those images good alt attributes: alt tags and title tags strengthen the message towards search engine spiders and improve the accessibility of your website. In this post I’ll explain all about alt »

Category: Technical SEO
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Link building from a holistic SEO perspective

19 October 2015 by Marieke van de Rakt » - 16 Comments

illustration of link building as part of holistic seo

At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. That »

Category: Technical SEO
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Basic SEO Training of Yoast Academy available now!

12 October 2015 by Marieke van de Rakt » - 12 Comments

Basic SEO Training

We are extremely proud to present to you our Basic SEO training! Make sure to watch our video in order to grasp what the Basic SEO training is about. Buy the Basic SEO training with a $50 discount throughout October 2015 for only $249. Or, you can watch the video and read a bit more: The Basic »

Categories: Announcements, Technical SEO
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Weekly SEO recap: AMPlified spam

9 October 2015 by Joost de Valk » - 9 Comments

Joost's Weekly SEO Recap

This is a week of quite a bit of news. Google pushed a new standard called Accelerated Mobile Pages and an update to prevent hacked sites from ranking in the search results. Let’s dive in! Accelerated Mobile Pages The biggest news of the week is Google’s push for a new web standard they’ve developed together with a ton »

Category: Technical SEO
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Get ready for the launch: Yoast Basic SEO training!

8 October 2015 by Marieke van de Rakt » - 22 Comments

Basic SEO Training

We’ve been working really, really hard these past few weeks to finalize our first Yoast Academy training. Now, we’re counting the days until the launch: only 5 days to go. The Basic SEO training will be available starting from October 12 and will be offered at an introductory price of $249 this October (after which the price will »

Categories: Announcements, Technical SEO
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Google Panda & low quality pages

5 October 2015 by Joost de Valk » - 15 Comments

Google panda

While reviewing websites, quite often we find sites that already have become a victim of Google Panda’s algorithm, or run the risk of getting “Pandalized”. A site runs the risk of being hit by Panda when it has a lot of low quality pages. In this post I want to give you some quick insights into what »

Category: Technical SEO
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Weekly SEO Recap: local and iOS9 search

25 September 2015 by Joost de Valk » - 1 Comment

Joost's Weekly SEO Recap

I’m at the airport in Munich while writing this, going back home after a week with the brightest minds in SEO surrounding me at SEOktoberfest. Luckily, there was plenty of news to discuss :) Local search If you’re doing local search optimization and want to know a bit more about it, Moz’s local search ranking factors research piece »

Category: Technical SEO
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SEO friendly URLs

23 September 2015 by Michiel Heijmans » - 34 Comments

Blog_structure_FI

The subject is up for much discussion: SEO friendly URLs. Should or shouldn’t I include the category? Should the URL be as short as possible or is there room for extra’s? Should it be stuffed with keywords or not? In this post, I’ll explain our take on SEO friendly URLs and try to elaborate a »

Category: Technical SEO
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