Technical SEO archives

Ask Yoast: should I redirect my affiliate links?

6 February 2017 by Joost de Valk » - 1 Comment

Ask Yoast stopwords in focus keywords

There are several reasons for cloaking or redirecting affiliate links. For instance, it’s easier to work with affiliate links when you redirect them, plus you can make them look prettier. But do you know how to cloak affiliate links? We explained how the process works in one of our previous posts. This Ask Yoast is »

Category: Technical SEO
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How to remove www from your URL

3 February 2017 by Jimmy Comack » - 12 Comments

remove www from URL

At Yoast, we sometimes receive the question how to remove www from your website’s URL – or add it. In this post, I’ll show you how you can enforce either a www or non-www URL by tweaking your .htaccess file (or nginx.conf if you’re running on an Nginx server). Does using one or the other »

Category: Technical SEO
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Meta description for search & social

2 February 2017 by Joost de Valk » - 6 Comments

How to create the right meta description

Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that »

Categories: Content SEO, Technical SEO
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Ask Yoast: nofollow layered navigation links?

30 January 2017 by Joost de Valk » - 4 Comments

Ask Yoast stopwords in focus keywords

If you have a big eCommerce site with lots of products, layered navigation can help your users to narrow down their search results. Layered or faceted navigation is an advanced way of filtering by providing groups of filters for (many) product attributes. In this filtering process, you might create a lot of URLs though, because the user »

Categories: eCommerce, Technical SEO
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How to cloak your affiliate links

24 January 2017 by Joost de Valk » - 11 Comments

cloak affiliate links

We regularly consult for sites that monetize, in part, with affiliate links. We usually advise people to redirect affiliate links. In the past, we noticed that there wasn’t a proper script available online that could handle this for us, so we created one to tackle this problem. In this post, I explain how you can get »

Category: Technical SEO
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HTTP status codes and what they mean for SEO

20 January 2017 by Edwin Toonen » - 8 Comments

HTTP status codes

HTTP status codes, like 404, 301 and 500, might not mean much to a regular visitor, but for SEOs they are incredibly important. Not only that, search engine spiders, like Googlebot, use these to determine the health of a site. These status codes offer a way of seeing what happens between the browser and the server. »

Category: Technical SEO
Tags: ,

The sense and nonsense of XML sitemaps

17 January 2017 by Michiel Heijmans » - 2 Comments

xml sitemaps do you need them

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily »

Categories: Content SEO, Technical SEO
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Ask Yoast: security measures new domain

16 January 2017 by Joost de Valk »

Ask Yoast stopwords in focus keywords

There are several reasons to move your website to a new domain. Maybe you’ve gained access to a much stronger domain. Perhaps you’re changing direction or you’re rebranding. Or you’d like to start over with a new name and a new site. Assuming you have a good reason for moving your site to a new »

Categories: Technical SEO, WordPress
Tags: ,

Structured data with Schema.org: the ultimate guide

13 January 2017 by Edwin Toonen » - 25 Comments

Rich snippets

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.

Category: Technical SEO
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Ask Yoast: AMP for small business owners

11 January 2017 by Joost de Valk » - 4 Comments

Ask Yoast AMP for small business owners

You may have heard the term “AMP” very often lately. In 2015, Google pushed out this new concept called Accelerated Mobile Pages, in short AMP. AMP aims to make pages load instantly on mobile and, thereby, drastically improve the performance of the mobile web. You might wonder if you should get started with it too. Because, as »

Category: Technical SEO
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