Technical SEO archives

Ask Yoast: Breadcrumbs for products in multiple categories

1 September 2017 by Joost de Valk - 1 Comment

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll …

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Ask Yoast: Breadcrumbs for products in multiple categories

What are custom taxonomies in WordPress?

28 August 2017 by Michiel Heijmans - 3 Comments

In WordPress, content can be grouped using categories and tags by default. WordPress calls these groups taxonomies. When you are serious about your content and have a lot of it, it will pay off to create other groups as well. By creating these custom taxonomies, you’re making your life as a content writer easier. More importantly, you’ll …

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custom taxonomies in WordPress

Ask Yoast case study: SEO for local businesses

23 August 2017 by Michelle Foolen - 6 Comments

Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to …

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Ask Yoast case study: SEO for a quality brand

11 August 2017 by Meike Hendriks - 39 Comments

With our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. …

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Ranking your local business part 3: Website optimization

10 August 2017 by David Mihm - 25 Comments

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website …

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Local SEO inbound link building

Ranking your local business part 2: Google My Business

3 August 2017 by David Mihm - 15 Comments

This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google. Owners can also engage with existing and potential customers across Google’s properties. After …

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Category: Technical SEO
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Local SEO strategy tips




Ask Yoast Case study: SEO for architects

13 July 2017 by Meike Hendriks - 11 Comments

In our Ask Yoast case studies we give SEO advice for websites in a specific market or industry. This time: the website of Slemish Design Studio Architects, the business site of an architect duo. The architects told us that they get great responses from their clients, but is their website optimized for search engines as …

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seo for architects


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