XML sitemaps are an important part of your site because they ensure search engines can crawl all the pages on your site that you want to appear in the search results. It’s up to you to decide what pages you want to include, and what pages are better left unincluded. Keep an eye out for …Read: "Ask Yoast: Include WooCommerce product tags in your XML sitemap?"
Technical SEO archives
Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there as glue for other pages, or simply because whatever regulations require them to be accessible on your website. As a regular visitor to our website, …Read: "Which pages should I noindex or nofollow?"
It’s important to put some thought into your URL structure, particularly when you’re starting a new website. If you make sure your URL structure is clear and focused right from the beginning, you won’t have to face the huge task of changing and redirecting all your URLs later on. But, of course, sometimes you need …Read: "Ask Yoast: Order of categories and subcategories in URLs"
Just recently, a friend of mine asked me to have a quick peek at his website, as he felt some of his keywords didn’t perform as well as before. Some other companies outranked him in Google, and he wondered why. In such a case, it often pays to do a quick competitive analysis. In most …Read: "Benchmarking SEO: competitive analysis"
HTML <link> elements, also called HTML <link> tags, are bits in the HTML of a website that specify the relation between the current document and an external resource. They look like this: link rel= “…” and can be used for all kinds of things, like importing a stylesheet. SEO related link elements are, for instance, …Read: "Ask Yoast: Several link tags on a page"
This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.Read: "hreflang: the ultimate guide"
Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark …Read: "Checking mobile site speed and SEO with Google Lighthouse"
You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that …Read: "Mobile parity: are your desktop and mobile site equal?"
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO though. You’d better start thinking about multilingual SEO, if you want to be sure your website will be found and used well in other countries! Here, …Read: "What is multilingual SEO?"
There could be a reason why you’d want to switch your top-level domain (TLD) at some point. Perhaps you want to use it in your brand name, or maybe you just want something that catches the eye a bit more. But what if your site isn’t performing as well as you thought it would after …Read: "Ask Yoast: Switching the TLD of your website"
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