Over-Optimization vs Optimization

So Matt said something at SXSW last week about Google introducing a filter / penalty / change. As my inbox is already overflowing with emails from people asking whether they should stop optimizing their site and/or using my plugin, I thought I’d do a quick post. What Matt said was vague at best but he…

Website Traffic times ten? Sometimes it’s easy

I’ll be honest, this post is somewhat of a “boast”. But since “boast” rhymes with “Yoast”, I think it’s allowed. Recently we did a website review for “How do you say that Word?“. The review contained instructions to make a section of the site accessible to spiders. Results? A 10x increase of her website traffic.…

Search & Social – you can’t get the cream out of the coffee

Yesterday, Google launched “Search plus your World“, intermixing search and social and providing even more “personalized” results. There’s a lot of outcry about some parts of this, with people saying they don’t want “personalized” results. I actually think that normal users do want personalized results and that this is, for the most part, a good thing.…

GoDaddy’s spammy link building techniques

Over the last few months, I’ve seen GoDaddy rise up in the rankings for a lot of hosting related terms. At first I suspected they were finally using their very strong domain in a smart way, but then I noticed they ranked for terms I know you can’t rank for without a lot of external links, no…

Rich Snippets showing up everywhere

Google seems to have taken out the whitelisting process for several types rich snippets, most importantly the review and review-aggregate types. In the process they have also made some changes to how combined author / rich snippets are shown. Let me run you through what I’ve seen over the last few days. Review snippets for…

Using Cornerstone Content to make your Site Rank

The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is…

Questions and Answers – Google+ edition

In honor of the new Yoast Google+ page, I’ve taken questions there which I’ll answer here, so everyone can benefit. Do you think the increased number of metatags released by Google are good for webmasters and the web, or just making things more complicated for the amateur so only those that can afford SEO consultancy…

SEO Ranking Data: Tracking Passively and Actively

People ask me at times whether I talk about SEO ranking data with my clients and/or monitor it for them. In almost all cases I do monitor it, in some cases, we talk about them, in a lot of cases we don’t, as it’s just not that reliable of a metric. On the other hand, with…

Questions and Answers

Last sunday evening I started taking questions on my Facebook page, and I promised to answer them in a blog post here, so here we go: If I have just made changes to my WP site, does it help to toggle the cache plugin? Absolutely. My SEO plugin force refreshes the cache because otherwise people…

Google & Privacy…

Google announced some changes today, in that they’ll enable SSL for all logged in users because of “privacy concerns”. I think that reason is bull, and wrote a guest post about it on SEObook.