Technical SEO archives

Ask Yoast: Breadcrumbs for products in multiple categories

1 September 2017 by Joost de Valk » - 1 Comment

Ask Yoast: Breadcrumbs for products in multiple categories

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll »

Category: Technical SEO
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What are custom taxonomies in WordPress?

28 August 2017 by Michiel Heijmans » - 3 Comments

custom taxonomies in WordPress

In WordPress, content can be grouped using categories and tags by default. WordPress calls these groups taxonomies. When you are serious about your content and have a lot of it, it will pay off to create other groups as well. By creating these custom taxonomies, you’re making your life as a content writer easier. More importantly, you’ll »

Category: Technical SEO
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Ask Yoast case study: SEO for local businesses

23 August 2017 by Michelle Foolen » - 6 Comments

Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to »

Categories: Content SEO, Technical SEO, User eXperience (UX)
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Ask Yoast case study: SEO for a quality brand

11 August 2017 by Meike Hendriks » - 39 Comments

wish list

With our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. »

Categories: Content SEO, Technical SEO, User eXperience (UX)
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Ranking your local business part 3: Website optimization

10 August 2017 by David Mihm » - 25 Comments

Local SEO inbound link building

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website »

Categories: Content SEO, Technical SEO
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Ranking your local business part 2: Google My Business

3 August 2017 by David Mihm » - 15 Comments

Local SEO strategy tips

This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google. Owners can also engage with existing and potential customers across Google’s properties. After »

Category: Technical SEO
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Ranking your local business part 1: Introduction

27 July 2017 by David Mihm » - 36 Comments

Local SEO inbound link building

Previously, we published an interview with local SEO expert David Mihm on our SEO blog. As a lot of you liked this interview, David and Yoast decided to join forces and publish a series of posts about local SEO. In this series, David will go over the various aspects that contribute to your local rankings. »

Category: Technical SEO
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Mobile SEO: the ultimate guide

20 July 2017 by Edwin Toonen » - 29 Comments


Which redirect should I use?

19 July 2017 by Edwin Toonen » - 11 Comments

which redirect - delete a page

As an SEO or site owner, you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you are going to have to redirect your URLs. You have to tell search engine robots that there has been a change in your URLs and that »

Category: Technical SEO
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Ask Yoast Case study: SEO for architects

13 July 2017 by Meike Hendriks » - 11 Comments

seo for architects