Technical SEO archives

The sense and nonsense of XML sitemaps

17 January 2017 by Michiel Heijmans » - 2 Comments

xml sitemaps do you need them

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily »

Categories: Content SEO, Technical SEO
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Ask Yoast: security measures new domain

16 January 2017 by Joost de Valk »

Ask Yoast stopwords in focus keywords

There are several reasons to move your website to a new domain. Maybe you’ve gained access to a much stronger domain. Perhaps you’re changing direction or you’re rebranding. Or you’d like to start over with a new name and a new site. Assuming you have a good reason for moving your site to a new »

Categories: Technical SEO, WordPress
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Structured data with Schema.org: the ultimate guide

13 January 2017 by Edwin Toonen » - 25 Comments

Rich snippets everywhere

Schema.org takes care of all the structured data needs on your website. You can use it to markup products, reviews, events and menu items so search engines like Google can pick up this data and present it in an enhanced way. If you want rich snippets, mobile rich cards or a listing in the knowledge »

Category: Technical SEO
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Ask Yoast: AMP for small business owners

11 January 2017 by Joost de Valk » - 4 Comments

Ask Yoast AMP for small business owners

You may have heard the term “AMP” very often lately. In 2015, Google pushed out this new concept called Accelerated Mobile Pages, in short AMP. AMP aims to make pages load instantly on mobile and, thereby, drastically improve the performance of the mobile web. You might wonder if you should get started with it too. Because, as »

Category: Technical SEO
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Google’s Sitelinks Searchbox and Yoast SEO

5 January 2017 by Edwin Toonen » - 18 Comments

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results »

Categories: Technical SEO, WordPress
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Ask Yoast: can I cancel a 301 or 410 redirect?

4 January 2017 by Joost de Valk » - 3 Comments

Ask Yoast AMP for small business owners

After creating a redirect, it might happen you’d like to use the URL of that post or page again. Or perhaps you decide that you’d like to cancel that redirect after some time. Reasons for this could be that redirecting that post or page was a mistake, or the post or page contains valuable content again. In »

Categories: Technical SEO, WordPress
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Playing with the X-Robots-Tag HTTP header

3 January 2017 by Joost de Valk » - 2 Comments

cloak affiliate links

Traditionally, you will use a robots.txt file on your server to manage what pages, folders, subdomains or other content search engines will be allowed to crawl. But did you know that there’s also such a thing as the X-Robots-Tag HTTP header? In this post we’ll discuss what the possibilities are and how this might be »

Category: Technical SEO
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Don’t block CSS and JS files

2 January 2017 by Michiel Heijmans » - 4 Comments

you should not block your CSS and JS files

In 2015, Google Search Console already started to warn webmasters actively not to block CSS and JS files. In 2014, we told you the same thing: don’t block CSS and JS files. We feel the need to repeat this message now. We’re currently working on the websites of our first Yoast SEO Care customers, and this »

Category: Technical SEO
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How to get mobile Rich Cards in Google

21 December 2016 by Edwin Toonen » - 7 Comments

Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up »

Category: Technical SEO
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Ask Yoast: change URLs when relaunching website?

16 December 2016 by Joost de Valk » - 4 Comments

Ask Yoast stopwords in focus keywords

Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process you might face the question if you should change or keep your URLs. »

Categories: Content SEO, Technical SEO
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