Technical SEO archives

Ask Yoast: Avoiding duplicate content for multi-regional sites

27 October 2017 by Joost de Valk - 2 Comments

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. For example: if you translate your existing content into a different language, it isn’t …

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Category: Technical SEO
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Ask Yoast: dealing with holiday gift sets after the holidays


Ask Yoast: Lower rankings without HTTPS?

20 October 2017 by Joost de Valk - 20 Comments

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal. …

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Category: Technical SEO
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Ask Yoast: dealing with holiday gift sets after the holidays

Create a website with SEO in mind: Technical pointers

19 October 2017 by Michiel Heijmans - 17 Comments

After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called …

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start your website from an SEO perspective: technical pointers

Closing a spider trap: fix crawl inefficiencies

12 October 2017 by Joost de Valk - 4 Comments

We recently made some changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you can find and fix …

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spider traps


How to properly delete a page from your site

16 September 2017 by Joost de Valk - 3 Comments

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be …

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how to delete pages properly

Ranking your local business part 8: Behavioral Signals

14 September 2017 by David Mihm

This is the final post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of  Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas for …

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Ranking local business part 8

Yoast Academy: Teach yourself SEO

13 September 2017 by Edwin Toonen - 4 Comments

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off …

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