General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

Perfectly coded AJAX with fallbacks, and still no Google love?

2 August 2007 by Joost de Valk » - 1 Comment

You’ve probably seen it too… Great looking websites coded with all sorts of fancy AJAX functions, and it’s done absolutely right. If you disable javascript, all the links that were first used to show content or do an action on the current page, now take you to a new page on which the content you’re »

Category: General SEO

Why you should not use XML Sitemaps

28 July 2007 by Joost de Valk » - 33 Comments

Update: This article is published in 2007. Nowadays XML sitemaps have found there way into our WordPress SEO plugin and we do recommend using them for any (larger) site. First of all: I do want you to use Google Webmaster Tools. It’s an incredible useful toolbox, so please, please use it. If you’re not using it »

Category: General SEO

Help me create a list of online RSS readers

28 July 2007 by Joost de Valk » - 2 Comments

For a Google Analytics WordPress plugin I’m working on, I need a list of all the online RSS readers out there… I know Google Reader and Bloglines, but I was hoping someone could help me with a “complete” list?

Category: General SEO

Searching with Google: country based results made easy

13 July 2007 by Joost de Valk » - 5 Comments

Dave Davis dropped me a line to tell about the Google Global Firefox extension they have just released, which allows you to search Google with geo targetting for different countries without having to edit the URL by hand. It’s quite useful, I dare say, so check it out!

Category: General SEO

Readable nofollows

9 July 2007 by Joost de Valk » - 7 Comments

I noticed that on Dave’s great new layout, his nofollow comment links where unreadable… This was caused by my greasemonkey script setting a pink background but not changing the text color and so forth. I’ve now changed it to do that, so I can read the name’s in the comments. So if you’re using this »

Category: General SEO

Google Search URL parameters cheat sheet

2 July 2007 by Joost de Valk » - 36 Comments

I’ve been playing around with the URL parameters Google has to offer a lot lately, mostly after the de-personalized search stuff. I’ve now built a list of these parameters and created a PDF cheat sheet file with all of them in there. Included in this PDF are links to the documentation for the values some »

Category: General SEO

Blogspam works, but only in large quantities

28 June 2007 by Joost de Valk » - 17 Comments

Dave Davies did some research on whether nofollow links still pass some linkjuice, and as it turns out (which we knew of course) it does, a bit… So, for your blogspam to be useful, you have to do it in very very large quantities :)

Category: General SEO

Nasty duplicate content trouble created by annoying “SEO”

24 June 2007 by Joost de Valk » - 6 Comments

Update: Scott has since fixed the issue, as seen in the comments. (And I have thus removed the nofollows :) I was checking the backlinks to my No Personalized Search plugin page, when I saw this turn up as one of the backlinks: Now of course I thought that was odd (and a bit funny), »

Category: General SEO

Google de-Personalized Search for Firefox and IE7

14 June 2007 by Joost de Valk » - 55 Comments

I’ve done it myself, I’ve created an OpenSearch plugin which adds &pws=0 to the query and thus shows you the clean results. This plugin easily allows you to search without having personalized searchresults, without logging out of Google. It’ll work with Firefox 2+ and IE7. Here it is: Google Search Plugin without Personalized Search. Update: »

Category: General SEO

De-personalising Google Searchresults

14 June 2007 by Joost de Valk » - 2 Comments

James e-mailed me that he has created a bookmarklet which you can click on if you’ve done a search, and found out that you’re still logged in. It will then do the same search again with &pws=0 added to the query, giving the “normal” results, as mentioned on SEL. Thanks James! Now someone else: fix »

Category: General SEO

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