General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

From RSS? WordPress plugin updated!

17 October 2007 by Joost de Valk »

I added in two features: The plugin now automatically tags links within posts to posts and pages within your blog as well, so clicks to these pages will still make you recognize them as RSS subscribers. The plugin is now way stricter in giving someone a cookie. A visitor only get’s an RSS subscriber cookie »

Category: General SEO

Intelligent site structure for better SEO

17 October 2007 by Joost de Valk » - 2 Comments

I wrote an article for titled intelligent site structure for better SEO. Go check it out!

Category: General SEO

What’s the PageRank of your wp-admin dir?

14 October 2007 by Joost de Valk » - 2 Comments

Sometimes you’ve got these moments when you’re working on something, and you think “d0h”. I logged into the admin pages, to find that the /wp-admin/ page had become a PR6… So I decided to update my robots-meta plugin and add the possibility to nofollow the login/logout and admin/registration links, to prevent this from happening »

Categories: General SEO, WordPress

Definite guide to robots meta tags

12 October 2007 by Joost de Valk »

I’ve created a big page with almost everything you need to know about robots meta tags! You can use my meta robots plugin to add these tags to your WordPress pages.

Category: General SEO

The ultimate guide to the meta robots tag

12 October 2007 by Joost de Valk » - 11 Comments


With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!

Category: General SEO

WordPress: Noindex specific posts and pages!

11 October 2007 by Joost de Valk » - 42 Comments

The single most requested feature for my robots meta plugin was to have the ability to add noindex tags to specific posts and pages from within the write post and write page admin screens. I’ve now fixed that, with the release of version 2.0 of this plugin! For those that have not updated since 1.4: »

Categories: General SEO, WordPress

Google doesn’t get it?

10 October 2007 by Joost de Valk » - 1 Comment

Looking in my Google Webmaster Tools in the “Unreachable URL’s” section, I found this (click to see bigger one): So let me get this straight, they couldn’t reach the page, because it gave a normal HTTP 200 Success code? Seems like a bug to me…

Category: General SEO

Google: keyword density should NOT be this important

8 October 2007 by Joost de Valk » - 15 Comments

I’m talking about the Dutch SERPs at the moment. Google has been getting better and better at recognizing synonyms, plurals and singles etc in Dutch, and a few other European languages too. This caused a problem though, because suddenly, all our “startpagina’s”, pages full of links on a particular subject, had their keyword density doubled »

Category: General SEO

WordPress 2.3 makes creating dupe content even easier!

8 October 2007 by Joost de Valk » - 5 Comments

WordPress 2.3 has tags built in, as it was one of the most requested features by users. The default kubrick theme and a lot of others now have a link underneath each post to the category the post was placed in and the tags appointed to the post. Like this: Combine that with WordPress’s default »

Categories: General SEO, WordPress

PageRank dropped??

5 October 2007 by Joost de Valk » - 25 Comments

Although I don’t see a PageRank update going on, somehow, the PageRank on my frontpage suddenly dropped to 5… Seems they’re dropping PageRank on linksellers, JasonD was hit as well…

Category: General SEO

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