General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

Optimizing your WordPress titles

13 September 2007 by Joost de Valk » - 12 Comments

I’ve recently redone my entire category structure, going from a large group of categories to only six of them. I did that with a plugin which adds an ajaxy bit of interface so you can easily add and delete categories to posts from the category overview. This plugin is called wp-cats. Now after doing this »

Categories: General SEO, WordPress

More WordPress SEO: robots-meta update

9 September 2007 by Joost de Valk » - 9 Comments

After reading Halfdeck’s post about Third Level Push, which Roy pointed me at, I decided to add the necessary code to the Robots Meta plugin, since the code example Halfdeck gave was for an older version of WordPress (the wp_list_cats function he uses was deprecated in WordPress 2.1). It’s quite easy, you check the appropriate »

Categories: General SEO, WordPress

Update of Robots Meta plugin: more duplicate content issues solved

1 September 2007 by Joost de Valk » - 5 Comments

WordPress has a few nasty issues with duplicate content which the Robots Meta plugin I wrote can solve for you. In the latest update I just put up, you can now also disable the date based archives if you don’t use them, and the author based archives. Especially the last one is one that few »

Categories: General SEO, WordPress

The DMOZ mob strikes again…

28 August 2007 by Joost de Valk » - 264 Comments

This weekend I was reading about Shoemoney being extorted by a DMOZ editor. I thought: heck, I’m a DMOZ editor, I don’t want to be associated with stuff like that, let’s see if I can do anything to help. So I posted something like that in the commentthread to the above post, and I added »

Category: General SEO

WikiPedia breaking the SERPs

24 August 2007 by Joost de Valk » - 8 Comments

I can’t help but agree with Michael Gray on WikiPedia if I see stuff like this: That’s 5 results out of 10 for Wikipedia… Come on Google, fix it!

Category: General SEO

noindex,follow your WordPress search result pages

16 August 2007 by Joost de Valk » - 9 Comments

The webmaster guidelines advise you to prevent your search result pages from being indexed, WordPress doesn’t do that by default (yet), so I’ve written a small noindex-search plugin which takes care of that by adding a meta robots noindex,follow tag to search result pages.

Categories: General SEO, WordPress

Spock: Another Search Engine Reputation Management Resource

9 August 2007 by Joost de Valk » - 10 Comments

I’ve been looking at Spock for a while now, and now that it’s in public beta, I can finally say what I think this is good for: (Personal) Search Engine Reputation Management! Just check out the search results for “Joost de Valk” and for “Onetomarket“. My guess is the search pages will rank better for »

Category: General SEO

JasonD on DaveN vs Jason Calacanis

8 August 2007 by Joost de Valk » - 1 Comment

JasonD pinged me this afternoon if I wanted to test something on a new site of his, WidgetLogic, which isn’t completely ready yet. The reason I wanted to let you people know was this vid. Go see for yourself, it’s about DaveN and his discussion with the Paris Hilton of our industry, Jason Calacanis, here. »

Category: General SEO

Busting some SEO myths

8 August 2007 by Joost de Valk » - 11 Comments

Short note: A fellow Dutch SEO, Wiep, has done a nice post busting some SEO myths, worth checking out! The results: Google indexes a website if you add a Google Analytics code. Busted! Google indexes a website if you use Google AdWords. Busted! Google indexes a website if you add Google AdSense. Busted! Google indexes »

Category: General SEO

The trouble with 301 redirects and backlinks

7 August 2007 by Joost de Valk » - 2 Comments

On the SERoundtable the question is raised whether you can check if a site 301 redirects to your website, referring to a thread on the SEW forums and an article by Aaron Wall. That seems quite simple to me, as most of the times you’ll see clicks coming in from sites on which your own »

Category: General SEO

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