General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.


Personalized search disabling not working?

7 December 2007 by Joost de Valk » - 8 Comments

I always use my own plugin to disable personalized search when searching Google, both in Dutch and in English. Now I was doing one of my fvorite queries: [webdesign nijmegen], and I found my site for AlthA at #1, so I showed it to a friend, and he saw another site at #1, and mine »

Category: General SEO

More SEO Blog tips

26 November 2007 by Joost de Valk »

Aaron & Giovanna have a nice write-up about SEO tips for your blog today, which is a whole lot broader then my WordPress SEO guide: The blogger’s guide to SEO. Check it out! (And while you’re at it, digg it!)

Categories: General SEO, WordPress

Live Search’s link command work again and they’re awesome!

24 November 2007 by Joost de Valk » - 8 Comments

It’s been 12 days since Barry reported at SERoundtable that Live Search’s link commands were back online, the only thing you have to do is add a + in front of them. Since they’re still working I decided to play around with them a bit. Quite a few nice things came up, so keep reading!

Category: General SEO

WordPress SEO – The beginner’s guide

23 November 2007 by Joost de Valk » - 120 Comments

Increase search engine traffic to your WordPress blog with one night’s work! Imagine having the search engine traffic to your blog increased by tens of percentages, or perhaps even doubling it, by just a few hours work. With putting just a bit of SEO effort into your WordPress you can increase your search engine traffic, »

Categories: General SEO, WordPress

Matt, Adam, Please let me report linkspammers!

22 November 2007 by Joost de Valk » - 5 Comments

Hey Matt Cutts and Adam Lasnik, I’ve got an idea on how you could help me report people who want to do foul link exchanges to you. What about creating an email address, to which I can forward all those automated emails with subjects like “Quality PR5 linkswap”, so you can just ban all of »

Category: General SEO

PageRank: more valuable than ever

13 November 2007 by Joost de Valk » - 11 Comments

Now that Google has been so nice as to decrease PageRank for at least a portion of the sites they have identified as selling links, PageRank, and more importanly historical PageRank data, has become very valuable linkbuilding data. If you know that a site has decreased in visible PageRank, are you going to buy a »

Category: General SEO

A del.icio.us linkstructure!

11 November 2007 by Joost de Valk » - 6 Comments

del.icio.us is showing us right now what the power of an authoritative domain, together with internal linkjuice can do to your site. More and more, I see del.icio.us ranking for pretty cool queries with their “url” pages.

Category: General SEO

We need a Google court!

7 November 2007 by Joost de Valk » - 25 Comments

Imagine this (and no this is not based at all on any of my clients, just for the sake of this argument): you have a client who has a pitch black history in search engine optimization, his tactics ranging from “simple” cloaking to using negative links to push his competitors sites down. At one point, »

Category: General SEO

SMX Stockholm, having a blast!

1 November 2007 by Joost de Valk » - 13 Comments

I’ve been here at SMX for the last few days and I’ve not been as prolific as I was last week at A4UExpo, mostly due to the fact that I’m actually talking to a lot of people and talking about loads and loads of nice stuff. Some highlights: Yesterday morning, the session on what’s new »

Category: General SEO

A4UExpo Rocked!

27 October 2007 by Joost de Valk » - 7 Comments

As all my regular readers now, I’ve been at A4UExpo the last couple of days, and I loved every single bit of it. The session were great (above all my expectations even), the people were great and the partying was good too. So: Matthew Wood: you rock! I’ll certainly be there again next year. And »

Category: General SEO


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