General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

WordPress 2.3 makes creating dupe content even easier!

8 October 2007 by Joost de Valk » - 5 Comments

WordPress 2.3 has tags built in, as it was one of the most requested features by users. The default kubrick theme and a lot of others now have a link underneath each post to the category the post was placed in and the tags appointed to the post. Like this: Combine that with WordPress’s default »

Categories: General SEO, WordPress

PageRank dropped??

5 October 2007 by Joost de Valk » - 25 Comments

Although I don’t see a PageRank update going on, somehow, the PageRank on my frontpage suddenly dropped to 5… Seems they’re dropping PageRank on linksellers, JasonD was hit as well…

Category: General SEO

Feeds in the search results?

3 October 2007 by Joost de Valk » - 15 Comments

There was some discussion on one of the biggest Dutch online marketing sites as to whether RSS feeds were any good for your SEO. I gave a quite lengthy reaction to that in Dutch which I wanted to share with all of you as well. My opinion is that the fact that feeds are showing »

Category: General SEO

Two nice bookmarklets

1 October 2007 by Joost de Valk » - 4 Comments

Seth had a nice bookmarklet in a post today, it shows all links on a page. I altered it a bit to make the links clickable, and it works quite nice. So here’s a bookmarklet: I immediately made another one as well which shows all the meta’s on a page:

Category: General SEO

Are search engines using link-data over time?

30 September 2007 by Joost de Valk » - 5 Comments

Every once in a while, you encounter pages in search results that haven’t changed for quite a while. When reading Aaron’s post about major ranking changes in Yahoo! I started doing one of my favorite queries: the one for CSS3 (screenshot). I noticed two strange things: first of all, result #1 and #3 are from »

Category: General SEO

How to check your image search stats and keywords

20 September 2007 by Joost de Valk » - 1 Comment

A few people have been asking how to check their image search stats and which keywords were used, after they’ve applied my Google Analytics image search “hack” or when they’re using the Google Analytics WordPress plugin. So, instead of typing this in each email, here’s a small howto. Go to Google Analytics Traffic Sources -> Search »

Category: General SEO

Checking your outbound clicks in Google Analytics

20 September 2007 by Joost de Valk » - 7 Comments

Using Content Drilldown to see your outbound clicks Since the release of my Google Analytics WordPress plugin I’ve had the question several times: where can I find my outbound clicks and download stats in Google Analytics? You do that by using the Content Drilldown function. You can find the content drilldown function as a submenu »

Category: General SEO

Click here to read all about a natural link profile

17 September 2007 by Joost de Valk » - 16 Comments

Sint Smeding IM’d me tonight, pointing me to this post on his blog, which basically is the Dutch version of what Brian Clark is talking about: whether or not to use “Click here” as anchor text for links. The first thing I had to think of was a post by Jennifer Slegg about choosing the »

Category: General SEO

Searching for freshly indexed pages

13 September 2007 by Joost de Valk » - 6 Comments

The post Matt did about better date search inspired me to create OpenSearch plugins which allow you to search for pages indexed in the last 24 hours or the last 7 days. Find them on this page, or just install them from here: Results from the last 24 hours Results from the last week

Category: General SEO

Optimizing your WordPress titles

13 September 2007 by Joost de Valk » - 12 Comments

I’ve recently redone my entire category structure, going from a large group of categories to only six of them. I did that with a plugin which adds an ajaxy bit of interface so you can easily add and delete categories to posts from the category overview. This plugin is called wp-cats. Now after doing this »

Categories: General SEO, WordPress

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