General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.


Make the scrapers work for you!

10 January 2008 by Joost de Valk » - 130 Comments

Some of you had already noticed that I’ve added a link back to my blog in the footer of articles in my RSS feed, like this: I didn’t do that because I thought you guys couldn’t find my blog. It was actually a plugin requested by Shoemoney, who wanted to make the scrapers work for »

Categories: General SEO, WordPress

Book Review: osCommerce Webmaster’s guide to Selling Online

9 January 2008 by Joost de Valk » - 4 Comments

Disclaimer: I got a review copy from this book from the publisher, Packt Publishing, with the request of doing a review. I’m still free to say whatever I think of the book. This book is meant for people who already have an osCommerce installation, or don’t need help setting one up, as this book doesn’t »

Categories: General SEO, Usability & Conversion

Wikia Search: Crap

7 January 2008 by Joost de Valk » - 21 Comments

Dave asked what people think of Wikia Search, and I can’t say anything else but: crap. The results are crap, and what’s worse, you can’t track anything from it.

Category: General SEO

Technorati Authority Booster

1 January 2008 by Joost de Valk » - 23 Comments

I was reading a post on Sebastian’s Pamphlets about increasing your Technorati Authority, which was based on an another blog post.

Category: General SEO

I need your votes!

29 December 2007 by Joost de Valk » - 27 Comments

So, my dear, dear readers, my Robots Meta plugin has been nominated as “Best SEO plugin for WordPress” in the Search Engine Journal Search Blog Awards 2007. And to win that competition, I will need your votes!!! To do so, I will start a “mini” competition of my own: from everybody who tracks back to »

Categories: General SEO, WordPress

My 2007 business highlights

28 December 2007 by Joost de Valk » - 11 Comments

I was tagged by Eduard Blacquière, to write a post about my business highlights for the last year. I’ll use a broad angle, talking about my work at Onetomarket, my blogs joostdevalk.nl and css3.info, and my web design company AlthA, as all are somehow interlinked.

Categories: General SEO, WordPress

More Sitelinks!

18 December 2007 by Joost de Valk » - 14 Comments

A friend emailed me this morning, saying he saw a lot more site links reported in Google Webmaster Tools for sites that had not before had site links. When I went to check I saw a lot of my sites, amongst which this one, showing site links too. I can’t get them to show up »

Category: General SEO

SEO Link Analysis Firefox Extension

11 December 2007 by Joost de Valk » - 124 Comments

Remember that Greasemonkey script that I recently updated? Well, maybe you should just forget about that… I’d been working on a version of that script which works on Yahoo Site Explorer and MS Webmaster portal too, and now I’ve gone even one step further: I’ve bundled the three of them, and turned them into a »

Category: General SEO

Link Value Factors

10 December 2007 by Joost de Valk » - 7 Comments

Wiep has done some great SEOmoz style link value survey: Link Value Factors. Among those surveyed: Aaron Wall, Eric Ward, Debra Mastaler, Jim Boykin and my Dutch friends Peter van der Graaf, Martijn Anschutz, Andre Scholten, and ow yeah, me, of course ;)

Category: General SEO

Personalized search disabling not working?

7 December 2007 by Joost de Valk » - 8 Comments

I always use my own plugin to disable personalized search when searching Google, both in Dutch and in English. Now I was doing one of my fvorite queries: [webdesign nijmegen], and I found my site for AlthA at #1, so I showed it to a friend, and he saw another site at #1, and mine »

Category: General SEO


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