Technical SEO archives

The trouble with 301 redirects and backlinks

7 August 2007 by Joost de Valk » - 2 Comments

affiliate marketing

On the SERoundtable the question is raised whether you can check if a site 301 redirects to your website, referring to a thread on the SEW forums and an article by Aaron Wall. That seems quite simple to me, as most of the times you’ll see clicks coming in from sites on which your own »

Category: Technical SEO
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Perfectly coded AJAX with fallbacks, and still no Google love?

2 August 2007 by Joost de Valk » - 1 Comment

wordpress plugins

You’ve probably seen it too… Great looking websites coded with all sorts of fancy AJAX functions, and it’s done absolutely right. If you disable javascript, all the links that were first used to show content or do an action on the current page, now take you to a new page on which the content you’re »

Category: Technical SEO

Google Search URL parameters cheat sheet

2 July 2007 by Joost de Valk » - 36 Comments

I’ve been playing around with the URL parameters Google has to offer a lot lately, mostly after the de-personalized search stuff. I’ve now built a list of these parameters and created a PDF cheat sheet file with all of them in there. Included in this PDF are links to the documentation for the values some »

Category: Technical SEO
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Blocking your site’s search results?

10 May 2007 by Joost de Valk » - 6 Comments

Recently, Matt Cutts posted about search results in search results, as apparently Vanessa had updated the guidelines about this a bit after some uncertainty as to how you should handle your sites search results. The guideline now states: Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much »

Category: Technical SEO

Cloak your sitemap!

7 May 2007 by Joost de Valk » - 10 Comments

xml sitemaps do you need them

There’s a discussion on Webmasterworld as to whether XML sitemaps are a welcoming door for scrapers. Especially with the new autodiscovery feature for sitemaps around, it becomes very easy for a scraper to find any and all URL’s in your site. So in my opinion, they are a bit too warm of a welcome. Tedster »

Category: Technical SEO
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Optimize your shopping cart in 5 steps

22 April 2007 by Joost de Valk » - 25 Comments

Checkout page UX optimize your shopping cart

A friend of mine was adding a shopping cart to his site, and wanted some advice on how to optimize his shopping cart. I thought: why not give the advice I gave to him to all my readers as well? So here we go, a complete article on shopping cart SEO. Step 1.: Make sure »

Categories: eCommerce, Technical SEO

How to prevent Google from indexing script output

11 April 2007 by Joost de Valk » - 1 Comment

yoast seo

If you have some scripts on your site like, for instance, my domain-info script, you often use GET parameters so people can link to them or bookmark them. This has a lot of benefits, but it creates a problem as well. Search engines will index this output, causing your server to use cycles for something »

Category: Technical SEO
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Why Google doesn’t like frames in your sites

2 April 2007 by Joost de Valk » - 9 Comments

yoast seo

I’m currently working on a site for a client who has a site which uses frames, and he asked me why Google always linked to the “wrong” page. He did not build this site himself of course, and hasn’t got much of a clue as to how HTML works, let alone search engines. He asked »

Category: Technical SEO

Convert underscores to dashes with Apache mod_rewrite

25 March 2007 by Joost de Valk » - 1 Comment

yoast seo

Update: (Aug 4 2007) the stuff below is no longer necessary, all major search engines now treat underscores and dashes exactly the same, as word separators! A year or so back, I was using underscores in my URL’s on this site for spaces, and I decided to switch them to dashes, since several people, including »

Category: Technical SEO

Trailing double forward slashes in URLs in the SERPs…

17 March 2007 by Joost de Valk » - 8 Comments

yoast seo

This query gives a result I hadn’t seen before (image), the same page was indexed with both a single trailing forward slash, which is of course normal, and with a double trailing forward slash… This is of course a duplicate content issue, especially when people link to the double slash one by accident. The fix »

Category: Technical SEO