Technical SEO archives

The ultimate guide to the meta robots tag

12 October 2007 by Joost de Valk »

With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!

Category: Technical SEO
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Feeds in the search results?

3 October 2007 by Joost de Valk » - 15 Comments

wordpress plugins

There was some discussion on one of the biggest Dutch online marketing sites as to whether RSS feeds were any good for your SEO. I gave a quite lengthy reaction to that in Dutch which I wanted to share with all of you as well. My opinion is that the fact that feeds are showing »

Category: Technical SEO
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Are search engines using link-data over time?

30 September 2007 by Joost de Valk » - 5 Comments

wordpress plugins

Every once in a while, you encounter pages in search results that haven’t changed for quite a while. When reading Aaron’s post about major ranking changes in Yahoo! I started doing one of my favorite queries: the one for CSS3 (screenshot). I noticed two strange things: first of all, result #1 and #3 are from »

Category: Technical SEO
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Click here to read all about a natural link profile

17 September 2007 by Joost de Valk » - 16 Comments

affiliate marketing

Sint Smeding IM’d me tonight, pointing me to this post on his blog, which basically is the Dutch version of what Brian Clark is talking about: whether or not to use “Click here” as anchor text for links. The first thing I had to think of was a post by Jennifer Slegg about choosing the »

Category: Technical SEO
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The trouble with 301 redirects and backlinks

7 August 2007 by Joost de Valk » - 2 Comments

affiliate marketing

On the SERoundtable the question is raised whether you can check if a site 301 redirects to your website, referring to a thread on the SEW forums and an article by Aaron Wall. That seems quite simple to me, as most of the times you’ll see clicks coming in from sites on which your own »

Category: Technical SEO
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Perfectly coded AJAX with fallbacks, and still no Google love?

2 August 2007 by Joost de Valk » - 1 Comment

wordpress plugins

You’ve probably seen it too… Great looking websites coded with all sorts of fancy AJAX functions, and it’s done absolutely right. If you disable javascript, all the links that were first used to show content or do an action on the current page, now take you to a new page on which the content you’re »

Category: Technical SEO

Google Search URL parameters cheat sheet

2 July 2007 by Joost de Valk » - 36 Comments

I’ve been playing around with the URL parameters Google has to offer a lot lately, mostly after the de-personalized search stuff. I’ve now built a list of these parameters and created a PDF cheat sheet file with all of them in there. Included in this PDF are links to the documentation for the values some »

Category: Technical SEO
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Cloak your sitemap!

7 May 2007 by Joost de Valk » - 10 Comments

xml sitemaps do you need them

There’s a discussion on Webmasterworld as to whether XML sitemaps are a welcoming door for scrapers. Especially with the new autodiscovery feature for sitemaps around, it becomes very easy for a scraper to find any and all URL’s in your site. So in my opinion, they are a bit too warm of a welcome. Tedster »

Category: Technical SEO
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Optimize your shopping cart in 5 steps

22 April 2007 by Joost de Valk » - 25 Comments

Checkout page UX optimize your shopping cart

A friend of mine was adding a shopping cart to his site, and wanted some advice on how to optimize his shopping cart. I thought: why not give the advice I gave to him to all my readers as well? So here we go, a complete article on shopping cart SEO. Step 1.: Make sure »

Categories: eCommerce, Technical SEO

How to prevent Google from indexing script output

11 April 2007 by Joost de Valk » - 1 Comment

yoast seo

If you have some scripts on your site like, for instance, my domain-info script, you often use GET parameters so people can link to them or bookmark them. This has a lot of benefits, but it creates a problem as well. Search engines will index this output, causing your server to use cycles for something »

Category: Technical SEO
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