General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

WordPress plugins and SEO mailing list

11 February 2008 by Joost de Valk » - 29 Comments

I’ve decided to start a weekly mailing list on WordPress plugins and SEO, which will contain: Info on new cool plugins I’ve come across or have coded myself SEO tips for WordPress Speed optimization tips for WordPress Tips and tricks for increasing the conversation on and the community around your blog The tips and tricks »

Categories: General SEO, WordPress

In Iceland!

8 February 2008 by Joost de Valk » - 3 Comments

After a long day of flight delays, planes with flat tires, and snow storms at the airport preventing easy landing, I’m now relaxing at the Hilton in Reykjavik, and preparing for the RIMC tomorrow. Had some great fun already with Hubert Diemel, Ton Wesseling and Dennis Mortensen from IndexTools. I’ll throw up the slides of »

Category: General SEO

Find out who’s scraping you!

22 January 2008 by Joost de Valk » - 18 Comments

Sometimes you just need to know who is linking to a blog, or even better, your competitor’s blog, or who’s scraping it, and you’d actually like that data in a format you can use. I thought I’d make a list of the sources you can use to gather link-data from, outside of the “obvious” Yahoo »

Category: General SEO

Playing with the X-Robots-Tag HTTP header

20 January 2008 by Joost de Valk » - 31 Comments

Ever since the announcement on the Google Blog and more recently Yahoo’s announcement that they’ve enhanced their support for it, I’ve been meaning to play with the X-Robots-Tag header. This HTTP header allows you to do what you’d normally do in a robots meta tag, in an HTTP header, which has some pretty cool appliances. »

Category: General SEO

Reputation Management done right

15 January 2008 by Joost de Valk » - 6 Comments

Danny was doing the right thing today. He made a mistake, and corrected it. This is what reputation management is all about. Not all SEO’s are spammers, and we all have to work hard to make sure people stop seeing all SEO’s as such. The last sentence from the article: I’d love to push the »

Category: General SEO

Catch me on Strike Point tonight!

14 January 2008 by Joost de Valk » - 1 Comment

Because Dave is having what he calls a “nightmare” at work, I’ll be replacing him on Strike Point tonight, so it’s me and Mikkel! So catch me and Mikkel on at 3 PM EST, 9 PM CET. Update: So it all broke down… Ah well… What can I say…

Category: General SEO

Link request mistakes…

14 January 2008 by Joost de Valk » - 35 Comments

Sometimes you get email from people asking you for a link, and their requests just demand that you out them… I’ve decided that from now on, everyone who emails me with a stupid link request e-mail, which shows that they did not look at my site for longer than 1 minute, will get a blogpost, »

Category: General SEO

Update to Robots Meta plugin

13 January 2008 by Joost de Valk » - 27 Comments

I’ve fixed a few bugs in the Robots Meta plugin which might have caused the disabling of certain pages not to work, due to the fact that I was a sloppy in whether certain variables were in scope or not. Also certain stuff was deprecated or it’s functionality has changed within WordPress since the inception »

Categories: General SEO, WordPress

Technorati Ping Bookmarklet

11 January 2008 by Joost de Valk » - 13 Comments

Sometimes I don’t want to run my growing set of tools to ping Technorati, but simply want to ping one or a few posts, without having to go to the manual ping form. So I’ve created a small simple bookmarklet which let’s you ping the current page: Now you can easily ping those blogs linking »

Category: General SEO

Linking out? Make sure people notice!

11 January 2008 by Joost de Valk » - 20 Comments

It happens to me more then a few times a day at the moment, which is quite a luxurious position I guess, that I see new unique referrers in my statistics. These are new sites linking to me. But sometimes they’re not… Sometimes, it’s a post that has been there for 3-4 weeks, or even »

Category: General SEO

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