General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

Update to Robots Meta plugin

13 January 2008 by Joost de Valk » - 27 Comments

I’ve fixed a few bugs in the Robots Meta plugin which might have caused the disabling of certain pages not to work, due to the fact that I was a sloppy in whether certain variables were in scope or not. Also certain stuff was deprecated or it’s functionality has changed within WordPress since the inception »

Categories: General SEO, WordPress

Technorati Ping Bookmarklet

11 January 2008 by Joost de Valk » - 13 Comments

Sometimes I don’t want to run my growing set of tools to ping Technorati, but simply want to ping one or a few posts, without having to go to the manual ping form. So I’ve created a small simple bookmarklet which let’s you ping the current page: Now you can easily ping those blogs linking »

Category: General SEO

Linking out? Make sure people notice!

11 January 2008 by Joost de Valk » - 20 Comments

It happens to me more then a few times a day at the moment, which is quite a luxurious position I guess, that I see new unique referrers in my statistics. These are new sites linking to me. But sometimes they’re not… Sometimes, it’s a post that has been there for 3-4 weeks, or even »

Category: General SEO

Conference Agenda 1st quarter 2008

10 January 2008 by Joost de Valk » - 4 Comments

It’s only the second week of january, but already my agenda is filling up. I’ve got a couple of conferences planned: First off: RIMC 2008, I’ll be speaking there together with Hubert Diemel from Wegener, not too big of a conference, but it should be good fun and quality presentations with speakers like my friends »

Category: General SEO

Make the scrapers work for you!

10 January 2008 by Joost de Valk » - 130 Comments

Some of you had already noticed that I’ve added a link back to my blog in the footer of articles in my RSS feed, like this: I didn’t do that because I thought you guys couldn’t find my blog. It was actually a plugin requested by Shoemoney, who wanted to make the scrapers work for »

Categories: General SEO, WordPress

Book Review: osCommerce Webmaster’s guide to Selling Online

9 January 2008 by Joost de Valk » - 4 Comments

Disclaimer: I got a review copy from this book from the publisher, Packt Publishing, with the request of doing a review. I’m still free to say whatever I think of the book. This book is meant for people who already have an osCommerce installation, or don’t need help setting one up, as this book doesn’t »

Categories: General SEO, Usability & Conversion

Wikia Search: Crap

7 January 2008 by Joost de Valk » - 21 Comments

Dave asked what people think of Wikia Search, and I can’t say anything else but: crap. The results are crap, and what’s worse, you can’t track anything from it.

Category: General SEO

Technorati Authority Booster

1 January 2008 by Joost de Valk » - 23 Comments

I was reading a post on Sebastian’s Pamphlets about increasing your Technorati Authority, which was based on an another blog post.

Category: General SEO

I need your votes!

29 December 2007 by Joost de Valk » - 27 Comments

So, my dear, dear readers, my Robots Meta plugin has been nominated as “Best SEO plugin for WordPress” in the Search Engine Journal Search Blog Awards 2007. And to win that competition, I will need your votes!!! To do so, I will start a “mini” competition of my own: from everybody who tracks back to »

Categories: General SEO, WordPress

My 2007 business highlights

28 December 2007 by Joost de Valk » - 11 Comments

I was tagged by Eduard Blacquière, to write a post about my business highlights for the last year. I’ll use a broad angle, talking about my work at Onetomarket, my blogs and, and my web design company AlthA, as all are somehow interlinked.

Categories: General SEO, WordPress

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