General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

PageRank: more valuable than ever

13 November 2007 by Joost de Valk » - 11 Comments

Now that Google has been so nice as to decrease PageRank for at least a portion of the sites they have identified as selling links, PageRank, and more importanly historical PageRank data, has become very valuable linkbuilding data. If you know that a site has decreased in visible PageRank, are you going to buy a »

Category: General SEO

A linkstructure!

11 November 2007 by Joost de Valk » - 6 Comments is showing us right now what the power of an authoritative domain, together with internal linkjuice can do to your site. More and more, I see ranking for pretty cool queries with their “url” pages.

Category: General SEO

We need a Google court!

7 November 2007 by Joost de Valk » - 25 Comments

Imagine this (and no this is not based at all on any of my clients, just for the sake of this argument): you have a client who has a pitch black history in search engine optimization, his tactics ranging from “simple” cloaking to using negative links to push his competitors sites down. At one point, »

Category: General SEO

SMX Stockholm, having a blast!

1 November 2007 by Joost de Valk » - 13 Comments

I’ve been here at SMX for the last few days and I’ve not been as prolific as I was last week at A4UExpo, mostly due to the fact that I’m actually talking to a lot of people and talking about loads and loads of nice stuff. Some highlights: Yesterday morning, the session on what’s new »

Category: General SEO

A4UExpo Rocked!

27 October 2007 by Joost de Valk » - 7 Comments

As all my regular readers now, I’ve been at A4UExpo the last couple of days, and I loved every single bit of it. The session were great (above all my expectations even), the people were great and the partying was good too. So: Matthew Wood: you rock! I’ll certainly be there again next year. And »

Category: General SEO

Semantic HTML and SEO

26 October 2007 by Joost de Valk »

Just wanted to let you girls and guys know, an article I wrote for got released today: Semantic HTML and Search Engine Optimization.

Category: General SEO

SEO has to be on your mind all the time

26 October 2007 by Joost de Valk » - 5 Comments

Dixon is giving a presentation right now about the changing nature of search, and pointing at the problem I see with clients a lot too: SEO can not be a “slice” of your marketing “pie”, it needs to be a fundamental value in all your other marketing activities. Yes you need to do your “basic »

Category: General SEO

SES @ A4UExpo: Kevin Ryan and Mike Grehan

26 October 2007 by Joost de Valk »

The first session today was a session with Kevin Ryan from SES and SEW, and Mike Grehan who joined Bruce Clay earlier this year. They showed quite a few interesting charts and facts on Universal Search and how you could use that. I think there´s a huge chance for small companies and affiliates in Universal »

Category: General SEO

Extreme SEO Q&A

26 October 2007 by Joost de Valk » - 4 Comments

So yesterday I was on the panel for the last session of the day: an Extreme SEO Q&A, moderated by Ciaran Norris, and on that panel with me were Dixon Jones, Marcus Tandler and Jason Duke. We had a lot of fun, and loads of good questions came up. Some of the topics we touched »

Category: General SEO

Nofollow outbound links on your homepage and category pages

23 October 2007 by Joost de Valk » - 17 Comments

As you might have seen, I have now nofollowed all outbound links on my homepage and category pages. On the single pages for posts, these links are not nofollowed, unless I nofollowed them on purpose. I decided to do this after some discussion with a couple of guys (for who’s interested: Roy, Martijn and Dave), »

Category: General SEO

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