General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.


Cool new Rank Checker by SEObook

31 March 2008 by Joost de Valk » - 22 Comments

Aaron just pinged me that he has this great new Rank Checker available on SEOBook. I haven’t tested it yet, but since it’s Aaron’s, it should be good anyway! Check out the video:

Category: General SEO

PageRank sculpting – Siloing and more

22 March 2008 by Joost de Valk » - 81 Comments

PR sculpting seems to be “all the rage” at the moment. Tracking the conversation back seems to get me to an article by Dan Thies of september 4th last year, pointing back to an interview with Matt on SEOmoz. It’s been a whole load of buzz lately, coming up at SES again a few times »

Category: General SEO

PageRank sculpting: my view

12 March 2008 by Joost de Valk » - 11 Comments

Dave did a good post about nofollow sculpting, and he got a very good quote from Matt Cutts: Nofollowing your internals can affect your ranking in Google, but it’s a 2nd order effect. My analogy is: suppose you’ve got $100. Would you rather work on getting $300, or would you spend your time planning how »

Category: General SEO

Custom WordPress database error pages

10 March 2008 by Joost de Valk » - 17 Comments

WordPress 2.3.2 introduced a nice new feature which has been on my todo list for quite a while, and I’ve now finally gotten around to: the possibility to create a custom database error page. The idea is simple, you upload a file called db-error.php to your wp-content directory, and that file will be shown when »

Categories: General SEO, WordPress

A Dutch discussion on paid links

6 March 2008 by Joost de Valk » - 46 Comments

Here in the Netherlands we have this long history of having so called startpagina’s. They’re basically collections of links to websites around a subject, with each subject having it’s own subdomain. They’re named after startpagina.nl, the first, biggest and probably best of it’s kind, and there are many, many, many, many clones. These pages were »

Category: General SEO

Google subdomain & 302 spam

6 March 2008 by Joost de Valk » - 11 Comments

Dave pointed out last week that 302 spam is far from gone. Wiep pointed me at another form of spam that’s far from gone, combined with 302 spam. If you search for “hypotheekoffers” and flip to page 2, you’ll see a whole lot of subdomain spam. These subdomains 302 redirect to one domain, resulting in »

Category: General SEO

Snagsta

26 February 2008 by Joost de Valk » - 16 Comments

One of the great benefits of becoming a bit better known in the SEO industry is that you get to work with the hip and the cool people in the web 2.0 space. The guys at snagsta, a social recommendation site, one of whom I met last year at A4Uexpo, have a pretty good concept »

Category: General SEO

SEO for Newspapers

22 February 2008 by Joost de Valk » - 50 Comments

photo credit: Martini Captures In preparing for our first meeting with our new client het Financieele Dagblad today Ramon showed me a few articles he’d found on Newspaper SEO, and while reading through them I thought: kind of ok, but not completely there yet. So I present you with my ideas on Newspaper SEO, based »

Category: General SEO

Putting nofollow back on links in comments

20 February 2008 by Joost de Valk » - 38 Comments

This blog has been a dofollow blog for quite a while, and I actually believe in the “fight spam, not comments” theory. However, the amount of spam I’m receiving this month, disguised as actual comments, is killing too much of my precious time. And since I think you’d all be better served when I have »

Category: General SEO

Move WordPress to a new domain in 10 easy steps!

14 February 2008 by Joost de Valk » - 123 Comments

Move WordPress to a new domain

A friend recently asked me how to move his blog, which is on /blog/ on his domain, to a new domain on its own. The steps to move WordPress are easy, but have to be taken in the right order to make sure you’re not annoying your users and the search engines. I know a »

Categories: General SEO, WordPress


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