Technical SEO archives

Website maintenance: How to clean up old posts & pages

13 May 2015 by Joost de Valk - 34 Comments

When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should …

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website maintenance clean up old posts

Crawl efficiency: making Google’s crawl easier

8 May 2015 by Joost de Valk

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend …

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Crawl efficiency

Search Analytics in Google Search Console

Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their …

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webmaster tools bing

Google’s “Mobilegeddon” is on its way

24 April 2015 by Joost de Valk - 39 Comments

This was the week of the announced Google mobile update. The update has been dubbed “Mobilegeddon” in the SEO industry, but up until today, it wasn’t exactly living up to expectations. The idea though, is very simple: if your website isn’t deemed mobile friendly, it won’t rank as well in mobile search results (which, in itself, …

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Category: Technical SEO
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yoast SEO

Holistic SEO

22 April 2015 by Joost de Valk - 9 Comments

Here at Yoast, we try to combat the notion that SEO is just a trick. SEO is so much more. Over the years, social media has become more important as a method for discovering new content and products. Google changes its algorithm literally hundreds of times a year. It adapts to the changing influence of …

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Category: Technical SEO
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Holistic SEO

Changing URLs in search results

17 April 2015 by Joost de Valk - 132 Comments

April 2015, Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our Yoast SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website …

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Bing Webmaster Tools: Security, Widgets and Messages

11 March 2015 by Michiel Heijmans - 3 Comments

Compared to the first three sections, the last three are relatively small. In this final post in our series on Bing Webmaster Tools we will go over Security, Malware and Messages and share our findings. Security Making sure your website is secure is of course really important. We have already emphasized this on our page on WordPress security, …

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Bing Webmaster Tools: Diagnostics & Tools

10 March 2015 by Michiel Heijmans - 2 Comments

Bing Webmaster Tools provides a number of tools to analyze your website. Somehow, they managed to squeeze these into one page in Bing Webmaster Tools as the dashboard page for the section Diagnostics & Tools. Fortunately, all tools also have a separate page… In this post, we will go over all tools and tell you how …

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Bing Webmaster Tools: Reports and Data

6 March 2015 by Michiel Heijmans - 2 Comments

In this second Bing Webmaster Tools post in our series on Webmaster Tools, the focus is on reporting. We’ll be going over a number of pages, and try to explain what information is available and how this can help you improve your website. Or get new insights about your audience, of course. This section is …

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