Technical SEO archives

The ethics of SEO

4 April 2012 by Joost de Valk » - 101 Comments

The type of SEO I help my clients do and promote to you using this blog is often labeled white hat SEO because it stays within Google’s and other search engines guidelines. Other SEO’s don’t care about Google’s guidelines as much and do what’s called “black hat SEO”. Far too often though, black hat SEO »

Category: Technical SEO

Questions and Answers – Google+ edition

28 November 2011 by Joost de Valk » - 12 Comments

In honor of the new Yoast Google+ page, I’ve taken questions there which I’ll answer here, so everyone can benefit. Do you think the increased number of metatags released by Google are good for webmasters and the web, or just making things more complicated for the amateur so only those that can afford SEO consultancy »

Category: Technical SEO
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SEO Ranking Data: Tracking Passively and Actively

20 November 2011 by Joost de Valk » - 20 Comments

On tracking SEO Ranking Data

People ask me at times whether I talk about SEO ranking data with my clients and/or monitor it for them. In almost all cases I do monitor it, in some cases, we talk about them, in a lot of cases we don’t, as it’s just not that reliable of a metric. On the other hand, with »

Category: Technical SEO

rel=”next” & rel=”prev” for paginated archives

15 September 2011 by Joost de Valk »

Google is once again showing why standards compliant building might be very beneficial for SEO. They have started to use rel=”next” and rel=”prev”, both part of HTML4 and HTML5, to recognize archives and paged articles. Just yesterday I was having a discussion with Nathan Rice, on of the developers of Genesis over how one should deal »

Category: Technical SEO

rel=”author” and rel=”me” in WP and other platforms

23 August 2011 by Joost de Valk » - 127 Comments

Scobleizer's about link, that should have rel="author"

The recent changes from Google and my post about it regarding the highlighting of authors in search caused quite a few questions. People have been asking me how to do specific things and how to make certain elements contain rel=”author” or rel=”me”. Instead of replying to each of those emails and comments I decided to write one »

Categories: Technical SEO, WordPress
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HTML Sitemap for WordPress

8 February 2011 by Joost de Valk » - 63 Comments

yoast seo

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. There’s plenty of plugins out there »

Categories: Technical SEO, WordPress
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One more time: Selling links? Don’t be Stupid.

17 December 2010 by Joost de Valk » - 118 Comments

I’m going to say this one more time (that’s a lie, considering how stupid people have been at this, I’m probably gonna repeat it over and over again): when you sell links, nofollow them. If you don’t, you run the risk of being banned. If you knowingly run that risk, don’t be stupid and don’t »

Category: Technical SEO
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Dirty little secret of Blog SEO

16 December 2010 by Joost de Valk » - 58 Comments

Secret of Blog SEO

To optimize your blog, you have to do more than just install a few plugins, proper Blog SEO is about optimizing content after getting a few technicalities right.

Category: Technical SEO

Duplicate content: causes and solutions

9 December 2010 by Joost de Valk »

Duplicate Content issues for websites

Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.

Categories: Content SEO, Technical SEO
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Affiliate Links and SEO

29 September 2010 by Joost de Valk » - 53 Comments

Update: I’ve switched away from using WordPress plugins for redirects, as a non-WordPress solution turns out to be much faster. More details here: how to cloak your affiliate links. The bit about Analytics below is still relevant though. Google will always say they won’t penalize you for affiliate links per se, but for thin content »

Categories: Technical SEO, WordPress
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