Technical SEO archives

Yoast SEO 3.0

18 November 2015 by Joost de Valk - 341 Comments

We’ve just released Yoast SEO 3.0. This release includes real time content analysis, the “upgrade” of our snippet preview to a snippet editor, an upgrade to how we handle categories and tags and an integration with Ryte. And that’s just the headline features. Since the “creation” of Yoast SEO as a plugin, we’ve not done …

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Yoast SEO 3.0

Weekly SEO Recap: Google directions

13 November 2015 by Joost de Valk - 8 Comments

A couple of interesting small tidbits this week, that all together show the direction (Google) search is heading in. Let’s dive into this weeks news: Google bolding answers to questions Remember the Hummingbird update? Google worked on being able to parse questions better so it knew what you were searching for. This week, some people noticed …

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Joost's Weekly SEO Recap

Weekly SEO recap: mobile friendly & snippets

6 November 2015 by Joost de Valk

We’re working hard on our upcoming Yoast SEO 3.0 release. Multiple focus keywords is slowly proving itself to me as probably the best thing we’ve ever made. It wasn’t the hottest week in search, which is probably a good thing as we’ve had plenty of those recently, but still there’s some stuff to report, ranging from app …

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Joost's Weekly SEO Recap

Weekly SEO recap: Facebook search, Yahoo! & Google

23 October 2015 by Joost de Valk - 3 Comments

This was quite the week in terms of search engine events. Yahoo! & Google doing a deal, Bing losing a key person, Google in yet another lawsuit, etc. etc. etc. And while all that seemed so important Thursday afternoon as I was writing this post, Facebook dropped the bomb of improving its search dramatically. Let’s dive in! Yahoo! …

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Joost's Weekly SEO Recap

Image SEO: alt tag and title tag optimization

20 October 2015 by Joost de Valk

You include images in your articles to get people to read your text. Well-chosen images also strengthen your message. You shouldn’t forget to give those images good alt attributes: alt tags and title tags strengthen the message towards search engine spiders and improve the accessibility of your website. Here, I’ll explain all about alt tags and …

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Good alt text or alt tags improve accessibility of your site

Link building from a holistic SEO perspective

19 October 2015 by Marieke van de Rakt - 16 Comments

At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. That …

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illustration of link building as part of holistic seo

Weekly SEO Recap: AJAX crawling and Panda

16 October 2015 by Joost de Valk

After this week’s launch of our first Basic SEO training, it’s now time to sit back and relax. For about two minutes. The next milestone is our upcoming Yoast SEO release which we’ve determined, because of the sheer amount of new features in it, will be called Yoast SEO 3.0. Luckily, the search engines took it …

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Joost's Weekly SEO Recap

Weekly SEO recap: AMPlified spam

9 October 2015 by Joost de Valk - 9 Comments

This is a week of quite a bit of news. Google pushed a new standard called Accelerated Mobile Pages and an update to prevent hacked sites from ranking in the search results. Let’s dive in! Accelerated Mobile Pages The biggest news of the week is Google’s push for a new web standard they’ve developed together with a ton …

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Joost's Weekly SEO Recap

Get ready for the launch: Yoast Basic SEO training!

We’ve been working really, really hard these past few weeks to finalize our first Yoast Academy training. Now, we’re counting the days until the launch: only 5 days to go. The Basic SEO training will be available starting from October 12 and will be offered at an introductory price of $249 this October (after which the price will …

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Basic SEO Training



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