Technical SEO archives

What our website reviews can do for you

20 January 2016 by Michiel Heijmans »

seo reviews

“Can you make us rank #1 for keyword X?” “How much more traffic can you promise us?” “Can you make us rank higher, and if so, what spot?” These are just a few examples of questions we often get from people interested in a website review. Unfortunately, SEO doesn’t work this way, at all. We »

Category: Technical SEO

Another weekend, another Google update

19 January 2016 by Joost de Valk » - 18 Comments

Google updated its Google Webmaster Guidelines

Hot on the heels of last week’s update, we had another Google update this weekend. Looking at the data there are some outliers, probably due to individual issues with sites, but most of all it seems like Google is changing the branding results all the time now. Google updates galore I wrote 3 posts last »

Categories: Analytics, Technical SEO
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What is the mission of your website?

12 January 2016 by Marieke van de Rakt » - 11 Comments

think about the mission of your website

Before you start making any improvements on your website (SEO, UX or otherwise), you should ask yourself: what’s the mission of my website? Why should people visit my website, read my posts or buy my stuff? What’s the purpose of my website? You should be able to answer these questions in a heartbeat. In this post »

Categories: Content SEO, Technical SEO
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Yoast Vlog: Google Hummingbird explained

6 January 2016 by Joost de Valk » - 4 Comments

Google Hummingbird explained

In August 2013 Google rolled out the Hummingbird update. Unlike most other updates this wasn’t just a change to the algorithm; it was more like a replacement óf the algorithm. Why this big change? It’s closely related to Google’s vision of the ‘perfect search engine’, that Larry Page once described as “understands exactly what you »

Category: Technical SEO
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Why you should buy the Yoast Basic SEO training

22 December 2015 by Marieke van de Rakt » - 15 Comments

Basic SEO training

Most of the SEO skills we teach you in our Basic SEO training can also be learned in our blogposts and eBooks. So, why should you buy our Yoast Basic SEO training course then? In this post, I will give you 5 reasons to buy our training! 1. DIY SEO is cheaper than hiring Learning to »

Category: Technical SEO
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Weekly SEO recap: Let’s disambiguate!

18 December 2015 by Joost de Valk » - 3 Comments

Joost's weekly SEO Recap

This week we had a few interesting things happening, from a potential update to some new features and an important change in Google Suggest. Let’s dive in! Google adds disambiguation to Suggest In a very interesting move this week, Google added disambiguation results to their suggest box, basically forcing you to choose for a specific topic »

Categories: Content SEO, Technical SEO
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Yoast Vlog: Mobilegeddon

15 December 2015 by Joost de Valk »

On April 22, 2015 “Mobilegeddon” took place. This update to Google’s search algorithm would favor mobile-friendly sites over other sites. So, when searching from a mobile device, sites optimized for mobile would rank higher. Developers and SEOs named it Mobilegeddon, because they thought it would really disrupt the mobile SEO landscape. But did it? In this video I explain what »

Category: Technical SEO
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Weekly SEO recap: don’t disavow the money!

11 December 2015 by Joost de Valk » - 3 Comments

Joost's weekly SEO Recap

This week was low on big news, and high on small tiny interesting tidbits, just how I personally like it most. The reason I like that most is that those tiny tidbits usually show you more about how Google and / or other search engines work than the big flashy news items. Let’s dive right »

Category: Technical SEO
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What happened to my rankings!?

9 December 2015 by Michiel Heijmans » - 10 Comments

seo tools

One of the most asked questions in our site reviews is “What happened to my rankings!?”. Although we have the possibility of using all kinds of great tools to analyze your website, this question remains one of the toughest ones to answer. Google isn’t always clear about why some sites rank better than others. In this article, »

Category: Technical SEO
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Weekly SEO recap: Googlebot: Apples to…

4 December 2015 by Joost de Valk » - 1 Comment

Joost's weekly SEO Recap

A nice couple of small news bits this week, of course mostly about Google as usual, but also one about Apple’s spider! Let’s dive right in! A Google phantom update There was some discussion a few weeks back about whether an update had taken place. Our friends at SearchMetrics have shown that it was one without a doubt, »

Category: Technical SEO
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