Technical SEO archives

Grow your business with ratings and reviews

10 November 2016 by Michiel Heijmans - 4 Comments

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. Increase chances of Google showing rich snippets of your site in the search results: learn how to add structured data …

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ratings and reviews

Use JSON-LD to add schema.org data to your website

2 November 2016 by Michiel Heijmans - 10 Comments

In this post, we’ll shed some light on Schema.org and JSON-LD. What is it and how can you put it to use for your website? There are many ways to let Google and other search engines know what your page is about. Next to writing awesome content, which should always be your starting point, we …

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JSON-LD for your website

Website maintenance: 404 error pages

28 October 2016 by Joost de Valk - 6 Comments

If your website means anything for your business, you should not forget to schedule time to do maintenance on it. Therefore we regularly write about the things you should do to keep your site in shape. In this post we’ll write about the most basic of all: checking for 404 error pages. Note: this post does not cover the required …

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404 error pages

Why every developer should read Plato

27 October 2016 by Omar Reiss - 2 Comments

At WordCamp Milano, I gave a talk with the enticing title Why every developer should read Plato. The short answer to that question: to learn Socratic thinking. In this post, I will share some of my personal journeys as a philosopher in software development. In doing so, I will also introduce a few philosophical concepts that might help you …

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Category: Technical SEO
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Why every developer should read Plato




Is that a Possum near me?

29 September 2016 by Michiel Heijmans - 12 Comments

For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account while optimizing the mobile SEO for every location …

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Local search (Possum)


Ask Yoast: Why connect GSC with Yoast SEO?

19 September 2016 by Joost de Valk - 1 Comment

If you use our Yoast SEO plugin you’ve got the opportunity to connect it to Google Search Console (GSC). With GSC you can monitor the SEO health of your site, while Yoast SEO helps you to optimize your site. Connecting the two, so they can work together, will allow you to be more efficient when maintaining your site. …

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