Technical SEO archives

Video not showing in search results: why?

1 November 2012 by Joost de Valk » - 36 Comments

In helping out people who are using my Video SEO plugin, I’m finding that some sites get “hit” by what I now call the “Not really a video page” effect. While it’s a pretty rare phenomenon I thought it was a good idea to share with the wider community and see what one can do »

Category: Technical SEO
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Video SEO plugin video

10 October 2012 by Joost de Valk » - 51 Comments


I’ve been very hard at work with the Video SEO plugin, adding support for the most used video embed plugins for WordPress. See the changelog for specifics. The plugin is, I’m proud to say, selling well and people seem to be loving it. I’m also working on another project with the guys from Video User »

Category: Technical SEO

Push rel=”author” through your head

8 June 2012 by Joost de Valk » - 132 Comments

rel=author in action

No this title wasn’t a pun. It’s dead serious. My buddy Arjan discovered yesterday that Google is now allowing rel=”author” markup through a <link> element in the head of your site. This makes adding rel=”author” to your site properly a lot easier, and allows me to add it to my WordPress SEO plugin. The rel=”author” link »

Categories: Technical SEO, WordPress
Tags: ,

Having a blast at BlueGlass LA

24 April 2012 by Joost de Valk » - 4 Comments

BlueGlass LA

I’m currently sitting in the conference room for BlueGlass LA, listening to Marty Weintraub and finishing my presentation I’ll be giving this afternoon. Which leads me to the point of this post as I’m going to try and prove a point, therefore the following video is not really meant for you to watch but for »

Category: Technical SEO

The ethics of SEO

4 April 2012 by Joost de Valk » - 101 Comments

The type of SEO I help my clients do and promote to you using this blog is often labeled white hat SEO because it stays within Google’s and other search engines guidelines. Other SEO’s don’t care about Google’s guidelines as much and do what’s called “black hat SEO”. Far too often though, black hat SEO »

Category: Technical SEO

Over-Optimization vs Optimization

19 March 2012 by Joost de Valk » - 95 Comments

So Matt said something at SXSW last week about Google introducing a filter / penalty / change. As my inbox is already overflowing with emails from people asking whether they should stop optimizing their site and/or using my plugin, I thought I’d do a quick post. What Matt said was vague at best but he »

Category: Technical SEO

Website Traffic times ten? Sometimes it’s easy

15 February 2012 by Joost de Valk » - 43 Comments

Wordpress stats 9 Feb

I’ll be honest, this post is somewhat of a “boast”. But since “boast” rhymes with “Yoast”, I think it’s allowed. Recently we did a website review for “How do you say that Word?“. The review contained instructions to make a section of the site accessible to spiders. Results? A 10x increase of her website traffic. »

Category: Technical SEO

Search & Social – you can’t get the cream out of the coffee

11 January 2012 by Joost de Valk » - 45 Comments

Twitter Cards in action

Yesterday, Google launched “Search plus your World“, intermixing search and social and providing even more “personalized” results. There’s a lot of outcry about some parts of this, with people saying they don’t want “personalized” results. I actually think that normal users do want personalized results and that this is, for the most part, a good thing. »

Categories: Social Media, Technical SEO
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GoDaddy’s spammy link building techniques

15 December 2011 by Joost de Valk » - 184 Comments

Search Engine Spam

Over the last few months, I’ve seen GoDaddy rise up in the rankings for a lot of hosting related terms. At first I suspected they were finally using their very strong domain in a smart way, but then I noticed they ranked for terms I know you can’t rank for without a lot of external links, no »

Category: Technical SEO

Rich Snippets showing up everywhere

14 December 2011 by Joost de Valk » - 84 Comments

Google seems to have taken out the whitelisting process for several types rich snippets, most importantly the review and review-aggregate types. In the process they have also made some changes to how combined author / rich snippets are shown. Let me run you through what I’ve seen over the last few days. Review snippets for »

Categories: eCommerce, Technical SEO
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