Technical SEO archives

Does Homepage SEO exist at all?

8 October 2014 by Michiel Heijmans »

Does_Homepage_SEO_exist_FI

It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that. There is, however, one purpose that I feel a homepage does not have, and that is ranking for keywords other than your business name or »

Category: Technical SEO
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Google’s Search in Sitelinks and WordPress SEO

24 September 2014 by Joost de Valk » - 30 Comments

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Recently, Google introduced the new “search in sitelinks” box for a lot more sites. In the past this used to be restricted to YouTube and a few other sites. If your site is eligible, you’ll see it by Googling your brand, or receiving an email like this from Google Webmaster Tools: So let’s run through steps »

Categories: Technical SEO, WordPress

WordPress SEO Premium 1.2

5 June 2014 by Joost de Valk » - 38 Comments

WordPress SEO Premium

As I announced yesterday on the Dradcast, we released a new version of WordPress SEO premium. This is another feature packed update with a lot of things people had been asking us for. Let me go through the list of new features: Import redirects from your .htaccess file If you have a lot of redirects »

Categories: Technical SEO, WordPress
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Improving our reviews

21 May 2014 by Joost de Valk » - 12 Comments

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We recently did customer research into what our site review customers thought about our site reviews. While we were very happy with the results, it also showed us some things we could improve. It was very clear people wanted our reviews for the SEO improvements most of all, and today we’re launching the changes to our review »

Category: Technical SEO
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The tools we use for our site reviews

22 January 2014 by Michiel Heijmans » - 37 Comments

In our site reviews we check a website from multiple angles, and because of that we use a variety of tools to determine what to advise. Some tools are for analysing, some for clearing things up when we are in doubt. It only seems logical to provide you with a list of some of these »

Category: Technical SEO
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Link building, SEO & branding

21 January 2014 by Joost de Valk » - 65 Comments

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If you want to rank a site for a keyword that’s even remotely competitive in search engines like Bing and Google, you need links. Link building has thus been one of the important pillars of most SEO campaigns over the last decade. Getting links is a non trivial business, and because of that, the SEO industry »

Category: Technical SEO
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Should we move to an all HTTPS web?

13 January 2014 by Joost de Valk » - 45 Comments

There was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so »

Category: Technical SEO
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Content Analysis with the WordPress SEO plugin

22 August 2013 by Joost de Valk » - 67 Comments

content analysis

We’ve been rather busy with the WordPress SEO plugin the last few days. We did a release yesterday and a quick follow up today to fix a few collisions with other plugins. Loads of cool small fixes in there, but one in particular that I think is worth highlighting as it’s something other plugin developers »

Categories: Technical SEO, WordPress
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How to cloak your affiliate links

21 May 2013 by Joost de Valk » - 40 Comments

We regularly review sites that monetize, in part, with affiliate links. I’ve always said and will continue to say that affiliate links should be redirected through a redirect script, but when we tried to help a client by linking to a proper explanation and example script, we couldn’t find one. So, in true Yoast style, I wrote »

Category: Technical SEO
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Why Google won’t display the right page title

26 March 2013 by Joost de Valk » - 39 Comments

Lately we’ve been inundated, literally, with support requests for Yoast SEO and its premium add-ons, all asking one “simple” thing: why isn’t Google picking up my page title? People who changed their page title and see that the search results still show their old title are bound to think Google didn’t “get” the new title yet »

Category: Technical SEO