Technical SEO archives

HTTP 503: Handling site maintenance correctly for SEO

18 March 2013 by Joost de Valk » - 14 Comments

HTTP_503_FI

Last week I got a few messages from Google Webmaster Tools, saying it couldn’t access the robots.txt file on a site of a client. Turns out the client didn’t handle scheduled downtime correctly, causing problems with Google. While this article covers some rather basic technical SEO the last bit might be interesting for more advanced »

Category: Technical SEO
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Local SEO made easy!

14 March 2013 by Joost de Valk » - 68 Comments

Local SEO by Yoast

We’ve been hard at work here at Yoast.com, together with our good friend Arjan Snaterse, to complete the delivery of our next baby: the Local SEO plugin, which is, just like our Video SEO plugin, an extension to the WordPress SEO plugin. The Local SEO makes creating geo sitemaps and KML files a breeze, while »

Category: Technical SEO
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500 Website reviews, what we’ve learned!

22 January 2013 by Joost de Valk » - 66 Comments

Reviews_FI

Over the last 3 years, we’ve sold & delivered 500 website reviews, selling our 500th today. I’m incredibly proud of this and wanted to share some of our learnings in this post, as well as announce some changes. Some stats on our Website reviews I started doing these website reviews in 2010, finishing 42 of »

Categories: eCommerce, Technical SEO, Usability & Conversion, WordPress
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Want SEOs to lose their job? Start doing yours!

11 December 2012 by Joost de Valk » - 61 Comments

SEO

This morning, an article by Paul Boag was published on Smashing Magazine that got a few SEOs, including myself, all riled up. As Bill Slawski pointed out in the comments, Paul has written articles on SEO before. Paul, whom I respect tremendously for his web development work, obviously doesn’t “get” SEO and has evidently had »

Category: Technical SEO

Video not showing in search results: why?

1 November 2012 by Joost de Valk » - 36 Comments

In helping out people who are using my Video SEO plugin, I’m finding that some sites get “hit” by what I now call the “Not really a video page” effect. While it’s a pretty rare phenomenon I thought it was a good idea to share with the wider community and see what one can do »

Category: Technical SEO
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Video SEO plugin video

10 October 2012 by Joost de Valk » - 51 Comments

FI_Video

I’ve been very hard at work with the Video SEO plugin, adding support for the most used video embed plugins for WordPress. See the changelog for specifics. The plugin is, I’m proud to say, selling well and people seem to be loving it. I’m also working on another project with the guys from Video User »

Category: Technical SEO

Push rel=”author” through your head

8 June 2012 by Joost de Valk » - 132 Comments

rel=author in action

No this title wasn’t a pun. It’s dead serious. My buddy Arjan discovered yesterday that Google is now allowing rel=”author” markup through a <link> element in the head of your site. This makes adding rel=”author” to your site properly a lot easier, and allows me to add it to my WordPress SEO plugin. The rel=”author” link »

Categories: Technical SEO, WordPress
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Having a blast at BlueGlass LA

24 April 2012 by Joost de Valk » - 4 Comments

BlueGlass LA

I’m currently sitting in the conference room for BlueGlass LA, listening to Marty Weintraub and finishing my presentation I’ll be giving this afternoon. Which leads me to the point of this post as I’m going to try and prove a point, therefore the following video is not really meant for you to watch but for »

Category: Technical SEO
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The ethics of SEO

4 April 2012 by Joost de Valk » - 101 Comments

The type of SEO I help my clients do and promote to you using this blog is often labeled white hat SEO because it stays within Google’s and other search engines guidelines. Other SEO’s don’t care about Google’s guidelines as much and do what’s called “black hat SEO”. Far too often though, black hat SEO »

Category: Technical SEO

Over-Optimization vs Optimization

19 March 2012 by Joost de Valk » - 95 Comments

So Matt said something at SXSW last week about Google introducing a filter / penalty / change. As my inbox is already overflowing with emails from people asking whether they should stop optimizing their site and/or using my plugin, I thought I’d do a quick post. What Matt said was vague at best but he »

Category: Technical SEO