General SEO archives

Homepage optimization

14 October 2014 by Michiel Heijmans » - 28 Comments

Homepage SEO does not exist. That was the statement in the post I did last week. However, a lot of the people that commented on our site, and on Twitter and Facebook, still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in »

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Does Homepage SEO exist at all?

8 October 2014 by Michiel Heijmans » - 64 Comments

Does_Homepage_SEO_exist_FI

It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that. There is, however, one purpose that I feel a homepage does not have, and that is ranking for keywords other than your business name or »

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Google’s Search in Sitelinks and WordPress SEO

24 September 2014 by Joost de Valk » - 30 Comments

Yoast_SEO_L_1024

Recently, Google introduced the new “search in sitelinks” box for a lot more sites. In the past this used to be restricted to YouTube and a few other sites. If your site is eligible, you’ll see it by Googling your brand, or receiving an email like this from Google Webmaster Tools: So let’s run through steps »

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WordPress SEO Premium 1.2

5 June 2014 by Joost de Valk » - 38 Comments

WordPress SEO Premium

As I announced yesterday on the Dradcast, we released a new version of WordPress SEO premium. This is another feature packed update with a lot of things people had been asking us for. Let me go through the list of new features: Import redirects from your .htaccess file If you have a lot of redirects »

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Improving our reviews

21 May 2014 by Joost de Valk » - 12 Comments

Reviews_alt_FI

We recently did customer research into what our site review customers thought about our site reviews. While we were very happy with the results, it also showed us some things we could improve. It was very clear people wanted our reviews for the SEO improvements most of all, and today we’re launching the changes to our review »

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The tools we use for our site reviews

22 January 2014 by Michiel Heijmans » - 37 Comments

In our site reviews we check a website from multiple angles, and because of that we use a variety of tools to determine what to advise. Some tools are for analysing, some for clearing things up when we are in doubt. It only seems logical to provide you with a list of some of these »

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Link building, SEO & branding

21 January 2014 by Joost de Valk » - 65 Comments

Yoast_Avatar_Joost

If you want to rank a site for a keyword that’s even remotely competitive in search engines like Bing and Google, you need links. Link building has thus been one of the important pillars of most SEO campaigns over the last decade. Getting links is a non trivial business, and because of that, the SEO industry »

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Should we move to an all HTTPS web?

13 January 2014 by Joost de Valk » - 45 Comments

HTTPS Everywhere

There was a bit of tweeting in the SEO community today because Bing introduced an HTTPS version of their site and people thought that would mean they’d lose their keyword data. That’s not true, if you take the right precautions. I thought I’d write a bit of an intro in how all this works so »

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RSS feeds in the age of Panda and Penguin

21 November 2013 by Joost de Valk » - 105 Comments

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When I started blogging, everyone used an RSS reader and your RSS feed was the way of getting your new content in front of people. The use of RSS has dwindled, at least for us because the readership here on Yoast has quadrupled over the last 2 years but the number of RSS subscribers is now less »

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Content Analysis with the WordPress SEO plugin

22 August 2013 by Joost de Valk » - 67 Comments

content analysis

We’ve been rather busy with the WordPress SEO plugin the last few days. We did a release yesterday and a quick follow up today to fix a few collisions with other plugins. Loads of cool small fixes in there, but one in particular that I think is worth highlighting as it’s something other plugin developers »

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