General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.


500 Website Reviews, what we’ve learned!

22 January 2013 by Joost de Valk » - 66 Comments

The Yoast Website review team, from left to right: Michiel, Joost and Thijs

Over the last 3 years, we’ve sold & delivered 500 website reviews, selling our 500th today. I’m incredibly proud of this and wanted to share some of our learnings in this post, as well as announce some changes. Some stats on our website reviews I started doing these website reviews in 2010, finishing 42 of »

Categories: eCommerce, General SEO, Usability & Conversion, WordPress

Want SEOs to lose their job? Start doing yours!

11 December 2012 by Joost de Valk » - 61 Comments

SEO

This morning, an article by Paul Boag was published on Smashing Magazine that got a few SEOs, including myself, all riled up. As Bill Slawski pointed out in the comments, Paul has written articles on SEO before. Paul, whom I respect tremendously for his web development work, obviously doesn’t “get” SEO and has evidently had »

Category: General SEO

Video not showing in search results: why?

1 November 2012 by Joost de Valk » - 36 Comments

FI_Video

In helping out people who are using my Video SEO plugin, I’m finding that some sites get “hit” by what I now call the “Not really a video page” effect. While it’s a pretty rare phenomenon I thought it was a good idea to share with the wider community and see what one can do »

Category: General SEO

Video SEO plugin video

10 October 2012 by Joost de Valk » - 51 Comments

FI_Video

I’ve been very hard at work with the Video SEO plugin, adding support for the most used video embed plugins for WordPress. See the changelog for specifics. The plugin is, I’m proud to say, selling well and people seem to be loving it. I’m also working on another project with the guys from Video User »

Category: General SEO

Push rel=”author” through your head

8 June 2012 by Joost de Valk » - 132 Comments

rel=author in action

No this title wasn’t a pun. It’s dead serious. My buddy Arjan discovered yesterday that Google is now allowing rel=”author” markup through a <link> element in the head of your site. This makes adding rel=”author” to your site properly a lot easier, and allows me to add it to my WordPress SEO plugin. The rel=”author” link »

Categories: General SEO, WordPress

Penguin, Panda, it’s not that black and white..

14 May 2012 by Joost de Valk » - 85 Comments

Yoast - Penguin update

We’re getting quite a few site review requests and SEO consultancy requests recently for people that have been hit by a sudden drop in traffic after the recent Google Penguin update. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. In our perspective, »

Category: General SEO

Having a blast at BlueGlass LA

24 April 2012 by Joost de Valk » - 4 Comments

BlueGlass LA

I’m currently sitting in the conference room for BlueGlass LA, listening to Marty Weintraub and finishing my presentation I’ll be giving this afternoon. Which leads me to the point of this post as I’m going to try and prove a point, therefore the following video is not really meant for you to watch but for »

Category: General SEO

The ethics of SEO

4 April 2012 by Joost de Valk » - 101 Comments

The type of SEO I help my clients do and promote to you using this blog is often labeled white hat SEO because it stays within Google’s and other search engines guidelines. Other SEO’s don’t care about Google’s guidelines as much and do what’s called “black hat SEO”. Far too often though, black hat SEO »

Category: General SEO

Over-Optimization vs Optimization

19 March 2012 by Joost de Valk » - 95 Comments

So Matt said something at SXSW last week about Google introducing a filter / penalty / change. As my inbox is already overflowing with emails from people asking whether they should stop optimizing their site and/or using my plugin, I thought I’d do a quick post. What Matt said was vague at best but he »

Category: General SEO

Website Traffic times ten? Sometimes it’s easy

15 February 2012 by Joost de Valk » - 43 Comments

Wordpress stats 9 Feb

I’ll be honest, this post is somewhat of a “boast”. But since “boast” rhymes with “Yoast”, I think it’s allowed. Recently we did a website review for “How do you say that Word?“. The review contained instructions to make a section of the site accessible to spiders. Results? A 10x increase of her website traffic. »

Category: General SEO


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