General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

rel=”author” and rel=”me” in WP and other platforms

23 August 2011 by Joost de Valk » - 127 Comments

Scobleizer's about link, that should have rel="author"

The recent changes from Google and my post about it regarding the highlighting of authors in search caused quite a few questions. People have been asking me how to do specific things and how to make certain elements contain rel=”author” or rel=”me”. Instead of replying to each of those emails and comments I decided to write one »

Categories: General SEO, WordPress

Link Building Tips that Work

22 August 2011 by Joost de Valk » - 39 Comments

LinkMoses Private - Link Building Tips that Work

You might recall that I’ve written a Link Building 101 article not so long ago. Since then, I’ve had quite a few people asking me for link building tips, advice, tricks, etc. I’ll tell you now: I’m not the one to ask. I have ideas about it, of course, but my methods don’t work for »

Category: General SEO

Meta Keywords: why I don’t use them

8 July 2011 by Joost de Valk » - 71 Comments

There is one question about SEO which seems to be coming up in our Website Reviews time and time again, so let me answer it now and be done with it. Meta Keywords are useless. No search engine uses them for any real rankings. That is why by default, there is no meta keywords input »

Category: General SEO

Archive SEO: archive by topic, not by date

10 June 2011 by Joost de Valk » - 43 Comments


It seems I run into a (WordPress) blog every day that has a full date archive. You’ll know what I mean, a list of links, with one link for every month in the last 3, 4, X years that they published a post in. My buddy Avinash has one (sorry Avinash for using you as »

Category: General SEO

Power User Tip: Custom Post Type Feeds & Google

13 April 2011 by Joost de Valk » - 33 Comments

Custom Post Type feeds in Google Webmaster Tools

Not many people realize the power that WordPress gives them by making feeds for everything on the site. If you register a custom post type it gets a feed by default, so for my new WordPress Plugin Review section, which is built on a custom post type for plugin reviews, there’s a custom feed here: »

Category: General SEO

How Facebook likes help prevent duplicate content

7 April 2011 by Joost de Valk » - 14 Comments

Duplicate Content issues for websites

Duplicate content is one of the biggest issues in SEO. I wrote an article about common causes and solutions of duplicate content recently and it was quite well received, which helped me to understand that lots of people still suffer from it. One of the issues I’ve always found with explaining the issue to site »

Category: General SEO

Meta Description for Search & Social

15 March 2011 by Joost de Valk » - 56 Comments

Auto generate the meta description for SEO Success?

Auto-generate your way to SEO success? Meta descriptions elements have many uses and can be constructed in several ways. A good meta description entices the user to click, both by the fact that it contains enticing, well readable text and by the fact that it contains the sought for keywords, as that get’s bolded in »

Category: General SEO

Link Building 101

2 March 2011 by Joost de Valk » - 82 Comments

Link Building 101

Most people understand by now that links have a very real influence on rankings in search engines. How it works and in which ways a link can influence your ranking is often unclear though, resulting in many myths. This link building 101 tries to explain the basics of link building and to refute some of »

Category: General SEO

HTML Sitemap for WordPress

8 February 2011 by Joost de Valk » - 63 Comments

HTML sitemap for wordpress, as shown on Yoast

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. There’s plenty of plugins out there »

Categories: General SEO, WordPress

Video: Making sure your content is found

31 January 2011 by Joost de Valk » - 15 Comments

Logo Wordcamp Bulgaria

So as you might now, I was in Sofia in October 2010 for WordCamp Bulgaria, last week the presentation I gave there was put on, so now all of you can enjoy it. It covers SEO and how being remarkable is important for proper SEO. The presentation is titled: Making sure your content is »

Category: General SEO

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