General SEO

Yoast has its roots in SEO. We write a lot about SEO, ranging from keyword research to tips on site structure and more specific technical SEO. We also cover specific updates like Google Panda and Google Penguin.

As we believe in a holistic approach to online marketing, we combine SEO with Conversion Rate Optimization and Usability.

The heading structure for your blog

2 September 2010 by Joost de Valk » - 45 Comments

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives. This post intends to give you »

Categories: General SEO, WordPress

Link dump: interesting reads from around the web

24 August 2010 by Joost de Valk » - 10 Comments

So last week I’ve started sharing a lot more of what I read on a day to day basis on Twitter, and I decided I had to share these links here on as well. Below is a quite extensive list of links that I found interesting, ordered by topic. I’ll try to do these »

Categories: General SEO, WordPress

My WordCamp Ireland WordPress SEO Presentation

21 August 2010 by Joost de Valk » - 17 Comments

Early this year I gave a presentation, which has now been edited and will soon appear on, the fun thing? You can see it here first: [wpvideo width=”540″ height=”300″ jETtjLtJ]

Categories: General SEO, WordPress

URLs, social media and campaign tracking

20 August 2010 by Joost de Valk » - 17 Comments

Canonicalizing URLs is a very important  aspect of Search Engine Optimization but also of Social Media Marketing. This morning, when checking my feeds, I noticed an example that I thought could help you understand the what and the why of it. What I noticed was this: Smashing Magazine had put out one of their usually »

Categories: General SEO, Social Media

Debugging your XML sitemap with an XSL Stylesheet

28 June 2010 by Joost de Valk » - 13 Comments

When you’re developing XML sitemaps, no matter on what platform, it’s pretty hard to debug them sometimes to be proper XML. You have to validate all the time and you can’t do a quick “glance” over to see whether your sitemap has the URL’s you were expecting. As mentioned before I’m working on my WordPress »

Category: General SEO

BlueGlass: When great minds come together…

24 June 2010 by Joost de Valk » - 9 Comments

I don’t usually post too much on the ins and outs of the SEO industry. I’m in it I guess, but there are other blogs way more geared to report on that. However, for this merger that just happened, I’ll make an exception. I’m talking about a new company called BlueGlass. The reason this interests »

Category: General SEO

SEOktoberfest 2010: looking forward to it!

22 June 2010 by Joost de Valk » - 5 Comments

Marcus just posted the trailer to SEOktoberfest 2010, and it’s going to be another awesome edition of this epic conference / party / network event. I wasn’t there last year (my daughter was about to be born, seems a valid excuse) but I’ll definitely be there this year! You’ve seen it scroll by if you »

Category: General SEO

Video SEO: A technical guide

21 June 2010 by Joost de Valk » - 68 Comments

Update 19-9-2012: I’ve released my own Video SEO plugin for WordPress. Check it out! As mentioned in a previous post, recently I have started playing with Video SEO, and found it to be a part of SEO I quite like. It’s a very technical trade so far, so apologies for all the code in the »

Category: General SEO

Video SEO and WordPress

16 June 2010 by Joost de Valk » - 42 Comments

Update: if you’re reading this, chances are you’re interested in our premium Video SEO plugin for WordPress! I’ve been testing a lot with video SEO lately, and I’ll be doing a whole lot more of that testing, as video SEO seems to be a nice area to play in. Now I noticed my buddy Mark »

Categories: General SEO, WordPress

W3C Validation: why you should care, and why not

13 June 2010 by Joost de Valk » - 54 Comments

Every once in a while I get an email about W3C validation. The people emailing me either point me at the fact that my own site doesn’t validate correctly (thank Facebook for most of that), or they ask me whether I think W3C Validation is important. Most of them ask even more specifically: whether I »

Category: General SEO

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