Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of …Read: "What is content marketing?"
SEO basics archives - Page 5 of 5
In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL …Read: "What is a slug and how to optimize it?"
How does Google work? What does Google actually do? For many of you, this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines …Read: "What does Google do?"
For this edition of Ask Yoast, we received a question that belongs in the SEO basics category: what’s a slug? The answer is simple because it’s the piece of the URL that distinguishes a post. In this Ask Yoast, Joost explains what a slug is and what its SEO benefits are. This Ask Yoast is all about the …Read: "Ask Yoast: What’s a slug?"
One of the most painful Google updates that can hit a website is called Penguin. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you …Read: "Google Penguin explained"
Browse other categories
- Analytics » All about analytical tools and how to use them »
- Content SEO » Content is King! Read about it »
- eCommerce » Learn how to optimize your shop »
- SEO basics » SEO made easy for you »
- Social Media » Our insights on how to use them best »
- Technical SEO » Technically optimize your site to the fullest »
- User eXperience (UX) » How to give users an awesome experience »
- WordPress » Read about WordPress plugins, updates and SEO »