eCommerce archives

Testimonials: increase your visitor’s trust

19 August 2015 by Thijs de Valk »

At Yoast we’ve seen a lot of websites of every caliber. Because we like conversion rate optimization so much, we designed the conversion review in which we review webshops. A lot of these webshops have various things they’re doing right or wrong, but there’s one thing we found that almost every website can improve on: »

Categories: eCommerce, User eXperience (UX)

Use Social Media to increase your sales

11 August 2015 by Michiel Heijmans »

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our consultancy, by »

Categories: eCommerce, Social Media
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Cultural differences in webshops (part 2)

4 November 2014 by Marieke van de Rakt »

A few weeks ago, I wrote a post about cultural differences between websites. In the comments, some readers left amazing examples of differences between websites of China and websites in Europe. For instance, this example was given by Piet from WP Tips, left is the Chinese site Taobao as seen from China, right is the »

Categories: eCommerce, User eXperience (UX)

Things to consider for your online shop

18 June 2014 by Michiel Heijmans »

Things to consider for your online shop

A few weeks ago, we had an email from somebody who was pretty desperate. He had set up an online shop, filled it with thousands and thousands of products and in the three or four months after release, still nobody had found his shop or ordered his products. The online shop at hand sells women’s clothes. »

Category: eCommerce

WooCommerce vs JigoShop

26 August 2011 by Joost de Valk » - 65 Comments

On Open Source, Forking, Branding and Reputations There’s a whole ordeal in the WordPress community right now over the fact that WooThemes has decided to fork JigoShop into WooCommerce. Quite a few people have asked me for my opinion on this, given my recent trials and tribulations with copyright issues. I decided it would be good »

Categories: eCommerce, WordPress
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hreview and hproduct in Magento

26 May 2010 by Joost de Valk » - 24 Comments

Today I gave a presentation at Meet Magento in the Netherlands, talking about SEO for Magento. Up until this point, all articles about that subject here on Yoast have been written by my colleague Joachim Houtman. Last week though, I started playing with Magento myself, in preparation for this presentation today, and I’ve added some »

Category: eCommerce
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Google & Microformats: Drive More Traffic

18 February 2010 by Frederick Townes » - 78 Comments

Landing pages module for Magento

8 September 2009 by Joachim Houtman » - 59 Comments

One of the most powerful features of Magento is it flexibility. With the CMS functionality you are able to create very SEO friendly static pages in an easy way. There’s one issue though: by default Magento lacks a good way of including a group of products on a page if they are not all products »

Category: eCommerce

Magento performance hosting

12 June 2009 by Joachim Houtman » - 39 Comments

The system requirements of Magento are quite extensive, it requires at least PHP 5.2.0 extended with mcrypt, PDO_MySql and simplexml. For the database Magento needs at least MySQL 4.1.20 with InnoDB storage engine. At you can find a complete list of requirements. But how do you know if your server meets these system requirements? »

Category: eCommerce
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Magento SEO

18 March 2009 by Joost de Valk » - 65 Comments

I’ve been working with Joachim Houtman on creating a guide to Magento SEO, much like my definitive guide to WordPress SEO. In the process we’ve created two modules for Magento, and an optimized blank theme! Expect more from us on the Magento SEO front, as we develop more experience in the area together! For now: »

Categories: eCommerce, Technical SEO