eCommerce archives

Keyword research for your online shop

12 May 2016 by Michiel Heijmans - 7 Comments

When you start an online shop, keyword strategy might seem less important. You’re selling products, right? So the product names are your keywords. While that might be true in a few cases, in most cases you need to focus on the keywords that describe the problem you/your products are solving for your customer. Selling sun …

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keyword research for ecommerce

Positioning your shop in the online market

5 May 2016 by Michiel Heijmans - 5 Comments

Successful positioning adds value to your business and gives you a head start on the competition. Positioning is the art of distinguishing your business from others in the mind of your customers. You can make your webshop stand out by high product quality, great service, low prices or dedicated care for the environment. But it’s equally important to communicate this distinctive factor to your …

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Category: eCommerce
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Positioning your shop in the online market

Find your shop’s niche

27 April 2016 by Michiel Heijmans - 3 Comments

After you’ve determined your shop’s mission, you should focus on finding the right niche for your (online) business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you have found your niche, your products, sales, communication …

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Category: eCommerce
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low budget branding small business

Shopping cart abandonment

12 April 2016 by Michiel Heijmans

We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost …

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Shopping cart abandonment

The power of our reviews

23 March 2016 by Michiel Heijmans

Over the past years, we have reviewed more than 1,700 websites (!). In this article, I’d like to show you how our reviews helped website by highlighting some of the recommendations and how the follow-up on that resulted in increased traffic and sales. Bully Max is a very loyal customer of ours, that is using a …

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Ask Yoast: Product feeds and duplicate content

29 February 2016 by Joost de Valk - 3 Comments

Previously in Ask Yoast, we took Kathy’s question about selling products through multiple channels and the risk of duplicate content. More webshop owners seem to struggle to avoid duplicate content. Like Stephan ten Cate, who has send the following question to ask@yoast.com: “A lot of webshops (e.g. Magento) use product feeds to distribute their content to other channels (eBay, …

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Ask Yoast AMP for small business owners

Ask Yoast: Online shops and duplicate content

9 November 2015 by Joost de Valk - 4 Comments

Do you have a question about SEO? In the series Ask Yoast we answer topical SEO questions from our readers. Don’t hesitate and send us your question! You might get a personal answer on video! Today’s question comes from Kathy. She’d like to know: “How do you handle duplicate content if you sell products on …

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Ask Yoast AMP for small business owners


Product Page UX

7 October 2015 by Michiel Heijmans - 4 Comments

If you’ve read our recent eBook on UX, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX …

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product page SEO and UX - beware of the panda and penguin

Use Social Media to increase your sales

11 August 2015 by Michiel Heijmans

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our consultancy, by …

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