You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the site hasn’t been …Read: "Rich snippets for product listings with Schema.org"
eCommerce archives - Page 4 of 6
Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve …Read: "Enhance online shopping with eCommerce filters"
Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Promote us! It’s so easy to leverage that new …Read: "Turn your online customer into a brand ambassador"
In October 2015, Google announced a little thing called AMP. Initially, AMP started with a focus on news pages, but that focus rapidly changed towards every page of your website. That doesn’t just go for news websites. It seems like AMP is here to stay and every website can use it to optimize their mobile SEO. …Read: "AMP for eCommerce"
Getting customers is step one, but keeping these customers really is a totally different ball game. You may annoy people with too many newsletters, or spend too little time on social media engaging to them. There’s more than one reason your once so good customer might abandon your ship to go shop elsewhere. Engagement, and …Read: "Creating loyal customers"
Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important …Read: "Optimize product images for your online shop"
Email marketing is a great tool to bind your audience to your website. It’s relatively easy to set up an email newsletter and send it to your audience. In this post, I’ll explain the basics of email marketing. Why is email marketing an important element of your growth and marketing strategy? Moreover, I’ll also give practical tips …Read: "The basics of email marketing"
A blog is a great marketing tool for online shops. On your blog, you can tell readers about your brand and products and perhaps also about yourself. In this post, I will give five blogging tips for online shops that’ll help you to maintain an awesome blog on your eCommerce site! Why should you blog? …Read: "5 blogging tips for your online shop"
If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who …Read: "Ask Yoast: Facebook or Adwords advertising?"
The one page that often seems to be forgotten in the optimization of eCommerce sites is the shop category page. We see this very often: category pages just don’t get the love they deserve. In this article, I’d like to break down the elements of a perfect category page. The shop category page: just a …Read: "Crafting the perfect shop category page"
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