eCommerce archives


Ask Yoast: product feeds and duplicate content

29 February 2016 by Joost de Valk » - 3 Comments

Ask Yoast AMP for small business owners

Previously in Ask Yoast, we took Kathy’s question about selling products through multiple channels and the risk of duplicate content. More webshop owners seem to struggle to avoid duplicate content. Like Stephan ten Cate, who has send the following question to ask@yoast.com: “A lot of webshops (e.g. Magento) use product feeds to distribute their content to other channels (eBay, »

Category: eCommerce
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Ask Yoast: webshops and duplicate content

9 November 2015 by Joost de Valk » - 4 Comments

Ask Yoast AMP for small business owners

Do you have a question about SEO? In the series Ask Yoast we answer topical SEO questions from our readers. Don’t hesitate and send us your question! You might get a personal answer on video! Today’s question comes from Kathy. She’d like to know: “How do you handle duplicate content if you sell products on »

Categories: Content SEO, eCommerce
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Product page SEO

14 October 2015 by Michiel Heijmans »

product page SEO and UX - beware of the panda and penguin

Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, I’ll show you two not so obvious (at least for most website owners) elements of product page SEO and tell you why it’s so important »

Category: eCommerce
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Product Page UX

7 October 2015 by Michiel Heijmans » - 4 Comments

product page SEO and UX - beware of the panda and penguin

If you’ve read our recent eBook on UX, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX »

Categories: eCommerce, User eXperience (UX)

Testimonials: increase your visitor’s trust

19 August 2015 by Thijs de Valk »

At Yoast we’ve seen a lot of websites of every caliber. Because we like conversion rate optimization so much, we designed the conversion review in which we review webshops. A lot of these webshops have various things they’re doing right or wrong, but there’s one thing we found that almost every website can improve on: »

Categories: eCommerce, User eXperience (UX)
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Use Social Media to increase your sales

11 August 2015 by Michiel Heijmans »

As a small business owner, there are many ways to promote your product or brand. One of these ways is free and can have a huge reach: social media. Unfortunately, a lot of the entrepreneurs I have spoken to recently feel that the effect isn’t worth the effort. We also see that in our reviews, by »

Categories: eCommerce, Social Media
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Cultural differences in webshops (part 2)

4 November 2014 by Marieke van de Rakt »

A few weeks ago, I wrote a post about cultural differences between websites. In the comments, some readers left amazing examples of differences between websites of China and websites in Europe. For instance, this example was given by Piet from WP Tips, left is the Chinese site Taobao as seen from China, right is the »

Categories: eCommerce, User eXperience (UX)
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Things to consider for your online shop

18 June 2014 by Michiel Heijmans »

Things to consider for your online shop

A few weeks ago, we had an email from somebody who was pretty desperate. He had set up an online shop, filled it with thousands and thousands of products and in the three or four months after release, still nobody had found his shop or ordered his products. The online shop at hand sells women’s clothes. »

Category: eCommerce
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WooCommerce vs JigoShop

26 August 2011 by Joost de Valk » - 65 Comments

On Open Source, Forking, Branding and Reputations There’s a whole ordeal in the WordPress community right now over the fact that WooThemes has decided to fork JigoShop into WooCommerce. Quite a few people have asked me for my opinion on this, given my recent trials and tribulations with copyright issues. I decided it would be good »

Categories: eCommerce, WordPress
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hreview and hproduct in Magento

26 May 2010 by Joost de Valk » - 24 Comments

Today I gave a presentation at Meet Magento in the Netherlands, talking about SEO for Magento. Up until this point, all articles about that subject here on Yoast have been written by my colleague Joachim Houtman. Last week though, I started playing with Magento myself, in preparation for this presentation today, and I’ve added some »

Category: eCommerce
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