eCommerce archives - Page 4 of 6

Rich snippets for product listings with Schema.org

14 November 2016 by Edwin Toonen - 8 Comments

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the site hasn’t been …

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online customers - brand ambassadors

Enhance online shopping with eCommerce filters

3 November 2016 by Edwin Toonen - 7 Comments

Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve …

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Ask Yoast: eCommerce filters

Turn your online customer into a brand ambassador

20 October 2016 by Michiel Heijmans - 6 Comments

Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Promote us! It’s so easy to leverage that new …

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online customers - brand ambassadors

AMP for eCommerce

7 October 2016 by Michiel Heijmans - 10 Comments

In October 2015, Google announced a little thing called AMP. Initially, AMP started with a focus on news pages, but that focus rapidly changed towards every page of your website. That doesn’t just go for news websites. It seems like AMP is here to stay and every website can use it to optimize their mobile SEO. …

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Category: eCommerce
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AMP and ecommerce


Optimize product images for your online shop

25 August 2016 by Michiel Heijmans - 16 Comments

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important …

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Optimize product images for your online shop


5 blogging tips for your online shop

A blog is a great marketing tool for online shops. On your blog, you can tell readers about your brand and products and perhaps also about yourself. In this post, I will give five blogging tips for online shops that’ll help you to maintain an awesome blog on your eCommerce site! Why should you blog? …

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Blogging tips for web shops

Ask Yoast: Facebook or Adwords advertising?

8 July 2016 by Joost de Valk - 4 Comments

If you want to give your products or events that extra push, should you promote them on Facebook? Or would it be better to use Adwords to drive traffic to your site? If you would have to choose, perhaps because of a limited budget, which one should you pick, Facebook or Adwords? At Ask Yoast we received a question from someone who …

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